Graphic Designer
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Graphic Designer

Albert Rodriguez
10332 Orange Ave.South Gate, CA.90280
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Experience:

Art Director, Oct. 2016- present
Softline Home Fashions, Gardena, California
Inspire and inform team members.
Product photography and photo manipulation.
Sales presentations and online promotions.
Production of care labels, packaging, UPC / Bar codes.
File research and management/ distribution for print and online.
Produced original logos and repeat patterns.
Directing Photographers, Web Design Team, Designers and Printers.

Complete overhaul of the company's image transforming generic shots to elegant high end imagery. All packaging is now modern, clean and in line with industry trends.

Creative Director, Sept. 2013- Sept. 2016
Angel�s Premium Denim Company, City of Commerce, California
Logo and packaging creation.
Presentations, Catalogs/ Look books.
Product Photography and Photo manipulation.
Managed, produced / directed and approved all printing.

Conceived and produced all social, promotional collateral digital and print. Formulated sales presentations and marketing campaigns. Launching the Angel's Premium Denim Brand.

Graphic Designer/ Illustrator/ Web Designer, June 2009- Sept. 2013
Apparel Limited, Los Angeles, California.
Product photography and photo manipulation.
Tech packs, packaging, care labels and cads
Managed company website.
Catalog, look books and sales representations.
Formulated themes for marketing strategies.
Apparel Graphics that broke company's sales records.

Assured that all Dickies Girl Brand artwork was current. Meticulous research kept us on the cusp of fashion trends. Absolute passion and dedication to the brand propelled all time sales highs continuously.

Lead Graphic Designer, March 2003-Feb. 2009
L&L Manufacturing, El Segundo, California
Managed in house and freelance Designers.
Produced original Apparel Graphics.
Researching trends relating to fabrics, colors and styles
Managed Arizona.Hot Kiss, White Stag, Okie Dokie private labels.
Carelabel, tech packs and cads.

Initially I was the sole in house Designer. Which through the consistent success of my Apparel Graphics, lead to managing Artists and multiple private labels for JCPenney.

Freelance Graphic Artist, June 2000- Present
The Wildside, San Fernando, California
Created original Apparel Graphic lines.
Meticulous attention to detail.
Quick turn around which assured current trends we're represented.

Designs from 2000 are still selling today. Go to,Top Designer with a proven record for executing Apparel Graphics that guarantee strong sales and longevity.

Graphic Artist, June 1998- July 2000
Daland Designs, Arcadia, California
Designed screened novelty ties, boxers, and socks.
Produced hang tags, tech packs, care labels and cads.
Pop up displays and packaging
Tech packs with special instructions and color call outs.
All marketing ads, sales and company promotions.

We expanded our customer base and sold out of key items in our catalog. Due to new and creative marketing displays as well as strategic changes in production. Of which my effort played a crucial in rethinking how the art was executed to facilitate production, marketing and generated high sales.

Commercial Artist, May 1996- June 1998
CBO, Hollywood, California
Movie posters and storyboards
Logo design and key art.
Hand rendered production art for the Art Department.
Adhering to tight deadlines, and corporate guidelines.

Assuring concepts we�re clean and easy to translate into entertainment industry projects. Worked exclusively on Schwarzenegger movie projects.

Qualifications:

� Mac/ PC Platforms � Indesign
� Photoshop � Corel Draw
� Illustrator � Bilingual
� Acrobat � HTML/ CSS
� Sublime Text 2 � Power Point
� Excel/ Word � Microsoft Outlook
� Illustration,Oil, Airbrush � Photography

Education:

Platt College, Cerritos, California 1996-1998 AA Degree
Citrus College Azusa, California Art Major
Verdugo Hills HS, Tujunga, Ca. High School Graduate
Finalist LAUSD Scholastic Art Show Gold Key Winner

Portfolio Link:

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