Gerry Summer Sikes Resume
23411 Summerfield Drive, Unit #42F
Aliso Viejo, CA 92656
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Gerry Summer Sikes
CAREER SUMMARY
Focused on business development and account management, with a strong emphasis on Sales and Marketing strategy. Skilled in customer service, leadership, and project management as well as advanced understanding in Exercise and Sports Science and Allied Health.
EXPERIENCE
Studio Manager
Club Pilates | Mission Viejo, CA | September 2018-Current
Increased studio membership base by 15% and monthly gross revenue by average 10%. Lowered member cancellation rate to a >3 monthly average.
Increased class-conversion rate from 38% to 56%.
Manages day-to-day operations, including supervision of 30+ staff, facilitates on-site staff training, and develops processes and procedures to increase accuracy, team efficiency, and team productivity.
Establish monthly sales goals, branding initiatives, and marketing campaigns. Coordinated with vendors to organize events within both the company and community.
Develop and implement promotional strategies to drive business success and maintain budgetary guidelines.
Run performance reports and make proactive adjustments to optimized and elevate operations to target current and expected demands.
Recruitment and training of new employees and facilitated all-staff staff training and development. Carry out quarterly staff reviews of individual performance.
Identify advantages and key differentiators between Club Pilates and surrounding studios to advance studio success. Maintain relationships with vendors and businesses and coordinate in-studio events to promote member retention and involvement.
Assistant Studio Manager
SoCal Boot Camp/ SIX Station Interval Xperience | Aliso Viejo, CA | February
2018-September 2018
Planned and executed all Grassroots events prior to studio opening and on-going. Managed all Social Media outlets, including Facebook and Instagram. Partnered with local businesses to cross-promote, and worked closely with different marketing agencies to ensure a successful studio opening.
Established monthly sales goals, branding iinitiatives, and marketing campaigns. Successfully ensuring that studio opened with targeted number of members.
Developed and implemented studio schedules and class formats both for Grand Opening and on-going. Recruited and trained all new Sales Staff and Instructors and facilitated all-staff training and development meetings. Carried out quarterly staff reviews of individual performance.
Lead high-energy group classes for members to inspire and motivate clients in the studio.
Executive Assistant
BENEV Company Inc. | Mission Viejo, CA | December 2017-February 2018
Created and implemented a Health and Wellness Program. Partnered with local fitness gyms and tracked employee involvement, engagement, and progress. Led quarterly contests and games to promote program involvement.
Ran Private Label line and acted as liaison and manager for various international accounts, including all communication, orders, and distribution of product.
Scheduled large-scale corporate meetings and events and recorded meeting minutes.
Booked travel arrangements, itineraries, and events for the CEO and other top executives. Handled appropriate visas, agendas, and all necessary contacts.
Approved business and travel expenses and reimbursement requests from department managers.
Sales Lead
Laguna Niguel YMCA | Laguna Niguel, CA | May 2013-December 2017
Led prospects on a facility and club tour while highlighting key benefits to each individual needs. Successfully closing over 50% of prospects and enrolling members into memberships and fitness/ exercise programs.
Auditing of all monetary exchanges and registrations, including membership payments, retail sales, and end of shift Reports.
Promoted, coordinated, and scheduled youth and offsite programs to new and current members. Exceeded Sports programs participants and enrollment goals.
Exceed revenue goals and expanded membership and sporting programs, as well as develop new program initiatives.
Responsible for the overall safety of members and facilities and ensuring customer service meets corporate values.
EDUCATION
Bachelor of Science: Exercise and Sports Science
Concordia University Irvine | Irvine, CA | May 2017
23411 Summerfield Drive, Unit #42F
Aliso Viejo, CA 92656
------------/in/gerry-sikes
------------
------------
Gerry Summer Sikes
CAREER SUMMARY
Focused on business development and account management, with a strong emphasis on Sales and Marketing strategy. Skilled in customer service, leadership, and project management as well as advanced understanding in Exercise and Sports Science and Allied Health.
EXPERIENCE
Studio Manager
Club Pilates | Mission Viejo, CA | September 2018-Current
Increased studio membership base by 15% and monthly gross revenue by average 10%. Lowered member cancellation rate to a >3 monthly average.
Increased class-conversion rate from 38% to 56%.
Manages day-to-day operations, including supervision of 30+ staff, facilitates on-site staff training, and develops processes and procedures to increase accuracy, team efficiency, and team productivity.
Establish monthly sales goals, branding initiatives, and marketing campaigns. Coordinated with vendors to organize events within both the company and community.
Develop and implement promotional strategies to drive business success and maintain budgetary guidelines.
Run performance reports and make proactive adjustments to optimized and elevate operations to target current and expected demands.
Recruitment and training of new employees and facilitated all-staff staff training and development. Carry out quarterly staff reviews of individual performance.
Identify advantages and key differentiators between Club Pilates and surrounding studios to advance studio success. Maintain relationships with vendors and businesses and coordinate in-studio events to promote member retention and involvement.
Assistant Studio Manager
SoCal Boot Camp/ SIX Station Interval Xperience | Aliso Viejo, CA | February
2018-September 2018
Planned and executed all Grassroots events prior to studio opening and on-going. Managed all Social Media outlets, including Facebook and Instagram. Partnered with local businesses to cross-promote, and worked closely with different marketing agencies to ensure a successful studio opening.
Established monthly sales goals, branding iinitiatives, and marketing campaigns. Successfully ensuring that studio opened with targeted number of members.
Developed and implemented studio schedules and class formats both for Grand Opening and on-going. Recruited and trained all new Sales Staff and Instructors and facilitated all-staff training and development meetings. Carried out quarterly staff reviews of individual performance.
Lead high-energy group classes for members to inspire and motivate clients in the studio.
Executive Assistant
BENEV Company Inc. | Mission Viejo, CA | December 2017-February 2018
Created and implemented a Health and Wellness Program. Partnered with local fitness gyms and tracked employee involvement, engagement, and progress. Led quarterly contests and games to promote program involvement.
Ran Private Label line and acted as liaison and manager for various international accounts, including all communication, orders, and distribution of product.
Scheduled large-scale corporate meetings and events and recorded meeting minutes.
Booked travel arrangements, itineraries, and events for the CEO and other top executives. Handled appropriate visas, agendas, and all necessary contacts.
Approved business and travel expenses and reimbursement requests from department managers.
Sales Lead
Laguna Niguel YMCA | Laguna Niguel, CA | May 2013-December 2017
Led prospects on a facility and club tour while highlighting key benefits to each individual needs. Successfully closing over 50% of prospects and enrolling members into memberships and fitness/ exercise programs.
Auditing of all monetary exchanges and registrations, including membership payments, retail sales, and end of shift Reports.
Promoted, coordinated, and scheduled youth and offsite programs to new and current members. Exceeded Sports programs participants and enrollment goals.
Exceed revenue goals and expanded membership and sporting programs, as well as develop new program initiatives.
Responsible for the overall safety of members and facilities and ensuring customer service meets corporate values.
EDUCATION
Bachelor of Science: Exercise and Sports Science
Concordia University Irvine | Irvine, CA | May 2017