STEVEN DAVID GARZA, MBA, MA
Marketing Project and Communications Specialist with 16 years experience in marketing and advertising in a variety of environments, including private, nonprofit, corporate and university settings • Adept at creating high-profile programs and implementing strategies to achieve business growth for clients • Strong interpersonal and communication skills to work effectively with diverse communities
Managed and coordinated teams of 12 to 15; Demonstrated leadership, strategy and vision in managing staff groups and major projects or initiatives.
Proficient in brand development, coordination and management; planning events, selling and recruitment.
Excellent communication skills both verbal and written; Admirable interpersonal skills and a collaborative management style.
Technical proficiency: Apple OS, Windows, Pages, Keynote, Office Suite (Word, Excel, PowerPoint), Google Docs, Adobe Creative Suite (Photoshop, Illustrator, In Design), iMovie and Final Cut Pro.
BayClub (Formally ClubSport), Portland, Oregon; Fremont & Pleasanton, California
Personal Trainer & Group Fitness Instructor 5/11 – Present
Personal Trainer and group fitness instructor (using the MOSSA programing - Group Power, Group Centergy, Group Kick, Group Ride and Group Core), endurance trainer and athlete trainer, free style cycling classes in Endurance, Intervals, Tabata. Instruct Cross Fit, functional circuits and bootcamps.
Flagship Facility Services, Inc., San Jose, California
Marketing Project Manager 8/15 – 3/17
Assisted entire company with communications, media and presentation materials to effectively represent Flagship’s services to employees, prospective employees, customers and prospects.
Created Quarterly Business Review presentations with the Finance and Operations departments.
Collaborated with prominent members of the company and sales teams across the US to create custom documents that respond to Requests for Information (RFI), Requests for Proposals (RFP), Requests for Quotations (RFQ).
Managed website updates, social media postings and many in house creative, presentations, brochures, collateral pieces.
Frequency Specific Seminars/ Precision Distributing, Inc., Vancouver, Washington
Marketing Manager/Seminar Coordinator 4/13 – 8/14
Managed marketing efforts: promotional comm., advertising materials, and exhibit/seminar coordination.
Coordinated all Seminar and Exhibit events annually; promotional/recruitment and other special events.
Wrote and edited public relations materials including newsletters, email blasts and web maintenance.
Developed promotional packages for FSS and PDI: brochures, collateral sheets, display designs and logos
Administration – customer service, computer/software support, database maintenance, office support
Eid Passport, Inc., Portland, Oregon
Marketing Communications Specialist 8/11 – 6/12
Assisted sales and marketing department with communications, media and advertising materials to effectively represent Eid’s products and services to customers and prospects.
Wrote and edited public relations materials including reports, news releases, radio and commercial scripts, web maintenance.
Developed multimedia packages – brochures, collateral sheets, presentation graphics and coordinated promotional/recruitment and other special events.
Began the development of an online training program.
Gold’s Gym, Albuquerque, New Mexico
Operations/Marketing Communications Manager & Group Exercise Manager 1/05 – 8/10
• Managed and increased the effectiveness and efficiency of support services (HR, Finance, Group
• Implemented organizational strategies, policies, and practices
• Managed public relations and marketing initiatives, strategies and promotions (community events,
campaigns, sponsorships, etc.)
• Managed and coordinated entire group exercise program, including 15 instructors, work/class schedules,
trainings, promotions, launches, and instructed 12 classes a week.
University of New Mexico, Los Alamos, New Mexico
Public Affairs Representative 8/05 – 6/09
Multi-tasking team member of the university Public Affairs Office responsible for marketing, fund raising, media relations, advertising, writing, editing and project management.
• Planned and coordinated events, fundraisers (generated over $70K), community events and press
Increased organizational visibility and managed all marketing initiatives for the Sandoval Small Business Development Center.
Wrote and edited materials reports, news releases, radio scripts, trade magazine articles, web maintenance/ad placements and employee newsletter.
Taught Kinesiology courses.
Crisp Publications, Menlo Park, California
Project Marketing Manager 4/99 – 7/01
Project manager for all major direct-mail initiatives and public event logistics.
Developed package designs with visual appeal increasing profits by over $900K.
Developed marketing plans, reports and new product services.
Created sales programs, tools and incentives for in-house Sales Department; Managed and coordinated trade shows and conference events, including venue selection, vendor contract negotiation and maintenance of database for invitations.
Silicon Graphics, Inc., Mountain View, California
Account Coordinator 8/97 – 11/98
Supported the worldwide public relations team of more than 15 people:
• Coordinated trade shows and special events such as NAB, Siggraph, Autofact, Internet World
• Developed and coordinated press kit materials for print and broadcast media
• Assisted Global PR team in developing key strategies for products, programs and campaigns.
Masters in Business Administration 7/07 – 10/09
University of New Mexico, Anderson School of Business, Albuquerque, New Mexico
Masters of Mass Communication and Advertising 9/01 – 12/03
Texas Tech University, School of Mass Communication, Lubbock, Texas
Bachelor of Science, Business Communication, Public Relations and Journalism 1/90 – 6/93
Lubbock Christian University, Lubbock, Texas
Pages, Keynote, Office Suite (Word, Excel, PowerPoint), Google Docs, Adobe Suite