Gabriela Cruz Resume
Marketing and PR expert with 3 years of professional experience in the startup ecosystem, an industry full of innovation and uncertainty. Now, after being immerse in the brands’ DNA with a Master in Fashion Brand Management, I want to bring dynamic and disruptive strategies into the leading industries.
HUGO BOSS (New York) Sep 2019 - Present
Wholesale Department - Sales Latin America Intern
Assist in the apparel branch to ensure the sales growth of Hugo Boss in Latin America.
- Developing customer relationships.
- Supporting the launch of the collections.
- Analyzing and reporting sales in the American and Latin American markets.
PLAY BUSINESS Apr 2015 - Sep 2018
(First equity crowdfunding online platform in LATAM)
Marketing & PR Coordinator
In charge of internal and external communication, strategic partnerships and events.
- Creating brand identity.
- Managing digital communication strategies and campaigns. - Developing and selling new projects to work with partners.
- Coordinating events of the Mexican startup ecosystem.
POLIMODA (Italy) Oct 2018 - Jun 2019
Master in Fashion Brand Management
Relevant Courses: Fashion Operations, Merchandising, PR & Press.
Relevant Project: Merchandising for Marc Jacobs, Digital Campaign for Chanel and Branding Strategy for Missoni.
INSTITUTO TECNOLÓGICO DE MONTERREY (Mexico) Aug 2010 - Dec 2014
Bachelor in Marketing And Communications
Relevant Courses: Brand Management, Sales Promotion, Retail Strategy. Relevant Projects: Sales promotion for Hinds Perfection (GlaxoSmithKlein).
BUSINESS ACUMEN:Expertise in managing startup strategies.
COMMUNICATION: Experienced in delivering effective messages for stakeholders.
STRATEGIC MANAGEMENT: Effective in organizing big scale events.
ENGLISH: Fluent (TOEFL627)
ITALIAN: Advanced (C1)
marketing, sales, branding