Freelance Fashion and Culture Writer
CREATIVE DIRECTION, PUBLIC RELATIONS + ADVERTISING, COPYWRITING: DIRECT-RESPONSE + WEB + SEO PRODUCT + EMAIL + MARKETING COLLATERAL + LONG + SHORT FORM + EDITORIAL + SOCIAL MEDIA: OMNI-CHANNEL + STRATEGY + HOOTSUITE + PLANOLY + CONTENT CREATION, GRAPHIC DESIGN: CANVA + ADOBE SUITE, PHOTOGRAPHY + B2C + LEAD GENERATION, INFLUENCER OUTREACH
❖ BA IN JOURNALISM + MEDIA STUDIES
CITY UNIVERSITY OF NEW YORK: HUNTER COLLEGE
Dean’s List + Phi Theta Kappa + Editorial Board + Co-Founder of KCC Urban Farm: year-round community garden in Brooklyn, NY growing over 150 diversities of organic food.
❖ CULTURE WRITER // FLAUNT MAGAZINE // LOS ANGELES, CA
November 2019 TO Present
● Write original, extensively-researched cultural commentary as features, columns, and cover stories for print and digital conducting in-person celebrity interviews and attending A-list events.
❖ CONTRACT SENIOR FASHION COPYWRITER // GUESS?, INC.// LOS ANGELES, CA
August 2019 to November 2019
● Wrote daily creative and compelling copy for emails, numerous web assets, mobile apps, social media, mailers and in-store signage for GUESS and Marciano.
● Wrote and self-edited high-volume editorial and SEO-infused product copy for all GUESS brands managing Marciano.
● Established cross-departmental partnerships with Customer Experience Management, Marketing, Merchandising, Social Media and Design teams to spearhead campaigns, email acquisition, loyalty program initiatives, and events.
❖ FREELANCE LUXURY FASHION COPYWRITER // VELVET BY GRAHAM + SPENCER // CULVER CITY, CA
April 2019 to Present
● Write enticing, sales-driving copy for web, splash pages, social media, email, and miscellaneous marketing assets that produce conversions, showcasing a mastery of industry terminology and advertising best practices.
❖ BEAUTY COPYWRITER + PR + SM MANAGER // CALA // LOS ANGELES, CA
April 2018 to August 2019
● Wrote and edited all direct-response, web, print, advertising, social media and product copy.
● Oversaw all social media, PR and B2C marketing initiatives building profitable PR relationships and writing ads published in Harper’s Bazaar, Vogue, Elle and InStyle magazines.
● Designed, curated and strategized social media content maintaining a bi-weekly editorial calendar.
● Directed, developed and implemented omnichannel media strategy devising budget and oversight structure.
● Designed campaign graphics using Photoshop and Canva.
❖ LUXURY FASHION SM COORDINATOR // NFP STUDIO // WEST HOLLYWOOD, CA
September 2017 to April 2018
● Managed IG, FB, and Pinterest accounts carefully editing visual content and writing direct-response copy.
● Generated monthly social media insights reports.
❖ CONTRACT LUXURY FASHION COPYWRITER // NORDSTROM, INC. // CULVER CITY, CA
April 2017 to September 2017
● Wrote high-volume product copy for flash sales pages.
● Spearheaded high-volume email correspondence.
❖ STAFF REPORTER + EDITORIAL ASSISTANT // THE VALLEY CHRONICLE // INLAND EMPIRE, CA
March 2016 to April 2017
● Fact-checked and edited news-stories and web copy for high-circulation print and digital publication making stylistic, syntactic, structural and grammatical corrections.
● Assisted with pre- and post-production projects.
● Sourced and wrote hard and soft news-stories covering breaking news, politics, arts and culture, community, etc.
❖ BEAUTY MARKETING ASSISTANT // LEADERS COSMETICS // LOS ANGELES, CA
August 2014 to March 2016
● Provided full-range marketing support.
● Administered eCommerce channels executing development.
● Wrote conversion yielding copy for web and social media leveraging engagement, traffic and following.
● Provided creative assistance with castings and photoshoots.
❖ FREELANCE LUXURY RETAIL SUPPORT // ARMANI + YSL + GUCCI + RALPH LAUREN
August 2014 to March 2016
● Exceeded sales goals demonstrating superior product knowledge, customer service and merchandising expertise.
❖ SM + PHOTO INTERN // LU MAGNUS ART LAB + SALON // NEW YORK, NY
February 2014 to May 2014
● Edited copy and design for press releases.
● Created attention-grabbing content for social media.
● Assisted with curation, planning and hosting art gallery events working closely with Founder, Gallery Manager and resident artists Emily Noelle Lambert and Fawad Khan.
❖ EDITORIAL + NEWSROOM INTERN // ROLLING STONE MAGAZINE // NEW YORK, NY
September 2013 to December 2013
● Transcribed key celebrity interviews (William Shatner, Miley Cyrus, Tom Morello of Rage Against the Machine, Win Butler of Arcade Fire, etc.).
● Handled phone calls and letters of inquiry for Editor-in-Chief and Managing Editor.
● Performed administrative tasks: documenting, photocopying, faxing, mailing, organizing filing systems, calendaring and running various off-site errands.
● Assisted staff writers and editors on various projects.
fashion writer, features writer, culture writer, luxury fashion copywriter, columnist