Fontaine Resume
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Fontaine Resume

JAMES FONTAINE
20 East 35th Street 14J, New York, NY 10016 | H:------------ | ------------

WHO IS FONTAINE?
A seasoned Marketer and Creative Director with over 20 years of experience. High-energy, results-oriented leader with an entrepreneurial attitude. Stays calm, listens to other opinions, connects the dots, lets a
story develop, brings everything into focus, articulates a goal and inspires a team to win. Looking for a fulltime position with a new family. At your (creative) service.

CONSULTING
2016 to Current Creative consultant for event marketing, creative direction and visual merchandising
Research/Strategy for Helo
Head of Marketing for Pride in the Hills
Managing Director for Sheridan&Co NY
Art Direction/Visual Merchanding for Blueprint CT
Event Production for MannoMedia
Additional client list upon request

MARKETING
2013 to 2016 Oversee all aspects of marketing � heavy on events and promotions
Head of Marketing for Swatch US
Manage a $6 million overall marketing budget
Direct a team of 7 marketing and merchandising professionals
Prepare and present product launch plans
Community manage the Swatch Club US
Conceptualize and produce events
Swatch Club Parties, Product Launch Parties,
Market Week Hotel Take Overs, Artist Watch Parties, etc.
Secure unexpected brand partnerships
Swatch/Pledge Music Emerging Artist Series
Swatch/GQ/Jam in the Van House at SXSW
Swatch at Comic Con New York and Chicago
Swatch at Red Bull Crashed Ice in Minneapolis

Director of Retail Marketing for Swatch US
Introduce social media component to in-store promotions
Conceptualize outrageous street teams
Design and execute pop-ups for festivals, sporting events and conferences
Add 3D elements to store windows and interior displays

CREATIVE DIRECTION
2009 to 2013 Inspire, engage, excite, lead, challenge, surprise, disrupt, provoke, open minds
Creative Director of Visual Touchpoints for Godiva Chocolatier
Introduce appetite appeal imagery to all store signage and decor
Create and manage in-house Creative Services Studio and Art Direct photo shoots
Create and maintain Brand Style Guide
Prepare and present campaign concepts to all internal partners
Visual Merchandising, Marketing, Catalog, E-Commerce, Packaging
Provide creative direction for all brand visual touchpoints
POS materials, Gift Guides, Postcards, Menus, Brochures, Advertising

VISUAL MERCHANDISING
1997 to 2008 Decide what to put where, why and when � and make it look nice
Senior Manager Visual Merchandising for Godiva Chocolatier
Create planograms for US Retail Boutiques (multiple designs)
Design and produce instore signage for each floor set
Design and produce 3D displays and source theme d�cor for each floor set
Train store staff in display and merchandising techniques

Creative Manager for Swatch US
Create monthly display/merchandising kits for US Retail Boutiques
Displays, POS Materials, Planograms
Conceptualize, produce and install product presentations
Market Week, Product Launches, Special Events
Conceptualize, produce and install all displays and d�cor for the
Swatch Timeship Flagship Store
Work published in Store Windows No. 10 and No. 11 by Martin Pegler

Owner/Designer/Art Director for Fontaine Design
Design, produce and install window displays, themed d�cor, product displays and fixtures for Swatch, Watch World, Macy�s, Bloomingdale�s, Jonathan Hardy, Norma Kamali, Maria Pinto and others

THE EARLY YEARS
And so begins my varied career
Equity Stage Manager On and Off Broadway
Drama Teacher at Notre Dame Academy

EDUCATION
Wagner College
College of Staten Island
Art Students League of New York

SKILLS
Creative Suites, Microsoft Office, Social Media, E-Mails, Studying Paid Digital Advertising


SECRET SKILL
I find the most effective Marketing, Creative Direction and Visual Merchandising all rely heavily on strong storytelling. As an example of my storytelling prowess I invite you to check out some of my songs on Spotify. By day I�m a Creative Consultant and by night � a singer songwriter.
Search for Fontaine James. Enjoy!
Heading to the Moon, Barely There, Kaleidoscope � all good story songs.

REFERENCES
Full reference list upon request but here is my LinkedIn profile with lots of lovely recommendations.
------------/in/james-fontaine-38395a2a/