Fernanda Leite CV
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Location: Atlanta, GA, USA
School: ESPM
Major: Marketing

Fernanda Leite CV

Fernanda Schapke Milani Leite

Creative professional, with a Master in Marketing and more than five years of experience in the fashion industry, including in management positions. Looking for a career change to work with marketing. Passionate about understanding consumer behavior to make decisions that increase customer attraction and ultimately driving more sales. High energy, dedicated and always eager to learn more.

Work Experience

Money Mouth Marketing - Atlanta, GA
Digital Marketing Intern 07/2019 - Present

Forever 21 - Atlanta, GA
Visual Merchandising Manager 12/2017 - 09/2018
Responsible for the development of the team, made of nine visual merchandisers at the most important store in Georgia located at Lenox Square.
• Train, coach and direct the team and career progression.
• Staff recruitment and retention.
• Generate and analyze field merchandise reports (Zero Seller and Department Performance).
• Daily merchandising, floor set planning and execution, replenishment, launches, updates, planning and execution, shipment and loss prevention.
• Guarantee the efficient and effective handling of all merchandise.
• Window execution, installs, and styling of all window and interior mannequins. • Train new Visual Managers for other stores.

Forever 21 - São Paulo, Brazil
Visual Merchandising Manager 08/2015 - 05/2017
Responsible for the development of the team, made of seven visual merchandisers at the flagship store of the brand located at the Street Haddock Lobo (Oscar Freire). Participated on the new stores openings on the process of merchandising the stores.

Forever 21 - São Paulo, Brazil
​Visual Merchandiser 06/2014 – 08/2015

Forever 21 - São Paulo, Brazil
Visual Merchandiser Assistant ​02/2014 – 06/2014

TVZ - São Paulo, Brazil
Fashion Designer Assistant ​01/2013 – 02/2014


ESPM - São Paulo, Brazil
Master’s Degree in Marketing

IED - São Paulo, Brazil
Bachelor’s Degree in Fashion Design


English - Fluent
Portuguese - Fluent
Italian - Basic

Training and Certification
Google Analytics Individual Qualification 11/2018 – 11/2019
Shopping ads Certification 12/2018 – 12/2019
Facebook Blueprint Courses

markting, social media, digital marketing