Fashion | Media | Marketing
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Location: Teaneck, NJ, United States
School: Penn State University
Field of Study: International Media Studies

Fashion | Media | Marketing

Jaiyla N. Robinson


EDUCATION
The Pennsylvania State University, University Park, PA 2013-2017
Bachelor of Arts, Communications
Major: Media Studies— International Minor(s): Business/ Liberal Arts, International Studies GPA:3.0

The Umbra Institute, Perugia, Italy 2016 GPA:3.2

EXPERIENCE
Red Carter/ Bleu Rod Beattie Swim (Aremex Group), New York, NY 2017-Present
Social Media Intern
• Recruit and coordinate brand ambassadors for Red Carter based in Florida for Miami Swim Week
• Create looks and themes for Mood Boards aimed at photoshoots
• Create, edit, and organize content for Instagram through company account on Planoly and Foursixty

UmbrAmbassador, Perugia, Italy 2016- Present
The Umbra Institute student advisor
• Organize and lead one-on-one or group sessions to discuss the institution regarding classes and
opportunities outside the classroom
• Present PowerPoint on what it’s like to be a student at the institute and community engagement
• Discuss all courses Umbra has to offer, to enable better understanding of institutional
opportunities

Penn State Global Programs, State College, PA 2016-2017
Administrative Assistant/ Student Employee
• Organized “Flag Facts” and posted facts next to designated flag
• Answered phone calls and direct them to needed department
• Greeted and directed students, scholars, and University visitors to necessary areas of interest including calling departments about appointments
Bed Bath & Beyond, Paramus, NJ 2015

Brand Ambassador
• Created and shared social media post (via Facebook, Snapchat, Instagram and Twitter) after shopping at
a store location and used hashtag #StudentLife during this collegiate campaign
• I utilized the “as is” section since most college student is on a budget and posted my progress online
during peak social media hours to get the most views/ likes

SERVICE LEARNING PROJECTS
Listone Giordano, Torgiano, Italy 2016
• Worked with a small team to conduct market research on Houston, Texas wood flooring
market
• Selected and identified different buyer demographics and products specific for the Houston market to
insure success and increase sales
• Presented marketing analysis on macro-environment and the marketing mix in front of
the Listone Giordano team

Terre Margaritelli, Torgiano, Italy 2016
• Worked with a team to conduct market research on the US Midwest’s wine market acknowledging the
three-tier system with importing alcoholic beverages and finding connections within each tier based in the Midwest market
• Created a Strength, Weakness, Opportunity, Threat (SWOT) analysis and presentation on market
demographics and how to vertically integrate the market
• Presented market research to Terre Margaritelli team including a suggestion to create an “Eat With”
account in order to attract customers to vineyard in central Italy

SKILLS
Social Media | Microsoft Offices | Prezi | Adobe Photoshop | Leadership | Organization | Media Literate | Time Management