Experienced Sales Leader
Business
Location: Altamonte Springs, FL, USA
School: Valencia College
Major: Business

Experienced Sales Leader

LOLLIE N. MARCELIN
885 Claydon Way | Altamonte Springs, FL 32701 | ------------ |------------
Sales Executive
Accomplished, detail-oriented professional with a solid background in developing strategies that consistently achieve client satisfaction, connect with diverse audiences, and improve sales growth across multi-faceted industries. Talented communicator focused on building sustainable relationships with a diverse group of customers through effective selling techniques, training, and support. Positive attitude, intuitive business acumen, and analytical mindset used to identify profitable opportunities, define change, and devise unique competitive advantages. Proven success in recommending and implementing techniques that improve market penetration and business growth. Demonstrates excellent customer relations, consultative selling approach, and a strong focus on exceeding customer expectations. Regularly attends sales training, meetings, and coaching sessions to advance selling knowledge.
Core Proficiencies

Sales & Marketing Strategy | Leadership | Relationship Building | Team Building | Relationship Building | Key Account Management | Negotiation Skills | Interpersonal Communication | New Business Growth | Territory Management | Contract Negotiation | Global Sales Leadership | SaaS Enterprise Sales | GSA Business Development and Account Management
Professional Experience


LB ACQUIRE LLC, GA, and FL, Haiti 2/2014 – Present
SENIOR PLANNER/PROJECT MANAGER PART-TIME
 Consult businesses on Lean logistic strategies, negotiating, and optimization of carrier agreements for corporate and personal events.
 Acquire new projects through direct and indirect selling techniques, strategic marketing plans, and lead generation.
 Generate a net profit of $546K in awarded accounts.
 Coordinate, produce, and execute sponsorship events from start to finish, and acquire new clients through strategic marketing initiatives.


BCA TECHNOLOGIES, Maitland, FL 1/2018 – 8/2019
SALES EXECUTIVE
 Cultivate long-term, trusting relationships with new and existing customers to build and sustain business growth.
 Effectively analyze data, market and competitor trends, and consumer demographics to optimize the positioning of products and services.
 Generated $1.8M in new enterprise opportunities within the first four months of employment.
 Acquired $44K and $182K in new business during the first six months of tenure, reducing the standard 12 to the 18-month sales cycle.
 Built a sales pipeline of $2.3M.


PRIMECARE TECHNOLOGIES, Duluth, GA 3/2017 – 7/2017
CONTRACT BUSINESS DEVELOPMENT REP
 Educated key stakeholders on enterprise solutions, SaaS technologies to improve business efficiency.
 Generated leads through cold calling, email blasts, and social media marketing.
 Conducted virtual tradeshows and coordinated/attended traditional tradeshows and networking events to raise technology awareness and close sales.
 Created effective marketing campaigns, webinars, and informational sessions that boosted business growth.
 Continually surpassed all sales targets and Key Performance Indicators.



------------, Orlando, FL 7/2011 – 10/2015
ACQUISITIONS MANAGER / REVENUE MANAGER / ACCOUNT EXECUTIVE
 Identified opportunities, presented proprietary web-based room rate optimization software to hotels and property management organizations.
 Effectively managed and grew the North Carolina territory, increasing quarterly revenue from $273K to more than $1.3M in less than one year.
 Contracted more than 18K open and bookable room nights in Southern Georgia, the Florida panhandle, Canadian markets, while acquiring hotel partner properties internationally across Amsterdam, Toronto, and Newfoundland.
 Developed and executed strategies to increase hotel partner booking conversions by 84% quarter-over-quarter.
 Forged strategic partnerships with local CVB’s and county tourism agencies to enhance business growth and book-ings.
 Expanded the Southern Georgia market from 143 to 694 hotel and non-hotel accommodation partners in less than a year, generating an additional $397K in revenue quarterly.
 Increased market share by 377% year-over-year through effective planning, sponsorships, and development of
innovative stay options.

Additional Experience:
 CONTRACTOR GSA ACCOUNT EXECUTIVE | WORKSTREAM USA, Maitland, FL (2010)
 OWNER / PUBLIC ADJUSTER / FEDERAL CONTRACTOR | PROTECTING INSURABLE INTEREST, LLC, Orlando, FL (2008 – 2010)
 ACCOUNT EXECUTIVE | LASERPHOTONICS, Orlando, FL (2006 – 2007)
Education

Business Administration Coursework, Valencia Community College, Orlando, FL
Telecommunications Coursework, Tompkins Cortland Community College, Dryden, NY

Technical Skills
Microsoft Office Suite | Dynamic 365 | CPQ | Salesforce | Microsoft Access | HubSpot | Sales Genie | Prospecting Tools | Hunter IO | Lead Ferret | Hoovers | Dynamics 365 | LinkedIn | YouTube | social media platforms

Lollie N. Marcelin