Experienced Project Management and Communications Professional
Key Qualifications
? Over 10 years of a proven track record crafting written and video communication.
? Successful completion of over 300 marketing, recruiting, onboarding, tradeshow, virtual reality, and enterprise portfolio projects.
? Ability to coordinate and manage multiple projects by clearly defining project goals and objectives, effectively communicating with project teams (sponsors and stakeholders – asking the right people the right questions) throughout project lifecycle, and effectively executing and monitoring projects to ensure timely, accurate, and on-budget project completion. Utilize Agile methodology.
? Over 20 years of successful leadership and management skills in health, marketing and communication, manufacturing, and hospitality industries.
? Experienced in developing talent and achieving positive outcomes during anticipatory and encounter phases utilizing adult learning methods and organizational communication best practices.
? Proven track record of Total Customer Satisfaction (TCS).
Education
? Master of Science – Communication: University of Wisconsin – Whitewater
? Bachelor of Arts – Communication (Public Relations/English Writing): University of Wisconsin – Whitewater
? Certifications in Project Management, Change Management, and Time Management: Alison Learning (Online)
? Certification in Video Production: Madison College
Professional Experience
FARWELL BUSINESS MANAGEMENT CONSULTING • Madison, WI • 2018 to 2019
Project Manager - Marketing Coordinator
Overview: Effectively managed enterprise portfolio projects for Wisconsin Physicians Service (WPS) Health Solutions Project Portfolio Management Office. Led daily meetings to provide updated project reports and claims processing data to the CEO, Vice-President of the Tricare Overseas Division, and other members of the senior management team. Successfully completed projects and resolved critical and complex issues in a timely manner in collaboration with various project sponsors and stakeholders, as well as subject matter experts. Coordinated marketing projects, created content, and developed improved project process flow for marketing projects utilizing Microsoft Teams.
Key Contributions Analysis:
? Project Management – Contracted to coordinate projects for client’s Business Operations. Assigned to several projects and change initiatives, including organizational Service Now change initiative, implementation of Agile process flow, an annual letter project, a data transition project, and other various smaller projects. Developed project charters and communication plans. Completed business assessments, created training content, and recommended solutions, including communication solutions, to effectively deliver projects to completion.
? Reporting – Assigned to Vice-President of TRICARE Overseas. Provided daily status reports to senior management team (created reports and led morning meetings).
? Liaison – Acted as a liaison between project sponsors (WPS Department heads), stakeholders, project teams, and external partners (Humana).
? Marketing Coordinator – Coordinated Marketing initiatives including strategy, decreasing department backlog by creating a documented task flow, prioritizing, assigning and reporting on project status, leading web and design team to ensure project completion and adherence to brand strategy, driving and collaborating with whitepaper authors to ensure timely completion and proper distribution.
PUBLIC IMAGES, LLC. • Madison, WI • 2007 to 2019
Business Owner - Video Producer - Communication Project Manager – Marketing - Content Creator
Overview: Performed all operations of the company, including the making of key business decisions. Responsible for marketing to, acquiring and managing all accounts, providing proposals (RFPs) for various projects, negotiating contracts and terms, and managing all projects from concept to completion. Assisted clients to achieve marketing goals and objectives through strategic, impactful messaging that targeted specific audiences. Created impactful, strategic video and written content. Displayed excellent customer service skills by delivering on time and on budget results. Built meaningful and long-lasting business relationships.
Key Contributions Analysis:
? Delivered successful concept to completion video communication projects. Projects included recruitment, onboarding, training, catalog, and marketing content for prominent clients including Lands End, Tekdry, Mayflower/United Van Lines, Rural Mutual Insurance, and more.
? Effectively managed creative teams to consistently deliver communication projects on time and on budget.
? Acquired, negotiated, and managed all accounts. Provided winning Marketing solutions for clients.
? Produced/project managed large-scale photo shoots for Lands End creative operations; securing and coordinating necessary resources (talent, locations, travel, etc.), and staying within scope (meeting timeline and budget allowances).
? Created impactful and engaging message creation for various target audiences, utilizing many different communication channels such as video, emails, website, press releases, social media, articles, newsletters, B2B letters, and proposals.
OTHER POSITIONS • 1993 to 2011
Manager – Leader – Promotions – Marketing – Instructor – Trainer
Overview: Led highly successful manufacturing teams, achieving Six Sigma quality goals and continuously exceeding production goals by up to 300%. Streamlined manufacturing process and was awarded two patents by Motorola for improved warehouse efficiency and manufacturing automation system contributions. Recognized by upper management as an opinion leader and key influencer to secure buy-in and enthusiastic support from stakeholders resistant to change initiatives. Provided engaging instruction, guidance, coaching, and mentorship to Madison Media Institute, American Collegiate Adventures, and Marshall School District (K-12) students. Hired, trained, and coached hundreds of direct reports in the hospitality industry. Established performance goals, team building, and service training to increase service scores from two to four stars at the Madison Concourse Hotel and Governor’s Club; changed culture identity from “servers” to “service champions.”
? Facilitated general marketing, advertising, and video instruction to adult learning classes.
? Developed engaging curriculum for classroom instruction.
? Managed hundreds of direct reports; provided training of duties, organizational culture, standard operating procedures, expectations, and POS systems.
? Compiled and created training materials essential to professional development of various teams (videos, departmental Standard Operating Procedures, training manuals, job descriptions, safety, and onboarding).
? Identified departmental service improvement needs and provided winning solutions.
? Provided award-winning customer service.
? Developed an effective incentive program, which maximized employee engagement, and increased productivity by 300%.
? Participated on two research and development project teams, which developed and implemented a cost-effective production automation system, and an innovative warehouse part-ordering system, which saved Motorola over three million dollars per year. Awarded two patents.
Key Skills
• Project Management • Change Management • Time Management • Team Leadership • Master level knowledge of Internal/External Communication • Marketing • Promotions • Event Coordination • Multimedia Content Creation and Coordination (Written, Video, and Virtual Reality) • Training (Gamification for Onboarding and Task Mastery) • Adult Learning • Strategic Planning • Persuasion and Strategic Messaging • Relationship Building • Knowledge-based Marketing • Internal/External TCS (Total Customer Satisfaction) • Process Improvement • Account Management/Retention • Conflict Resolution • Soft Skills • Microsoft Office • Microsoft 365 • Microsoft Teams • Basecamp • Visio • SharePoint • Storytelling • Adobe Creative Cloud (Photoshop, After Effects, etc.) • Final Cut Pro X
Key Qualifications
? Over 10 years of a proven track record crafting written and video communication.
? Successful completion of over 300 marketing, recruiting, onboarding, tradeshow, virtual reality, and enterprise portfolio projects.
? Ability to coordinate and manage multiple projects by clearly defining project goals and objectives, effectively communicating with project teams (sponsors and stakeholders – asking the right people the right questions) throughout project lifecycle, and effectively executing and monitoring projects to ensure timely, accurate, and on-budget project completion. Utilize Agile methodology.
? Over 20 years of successful leadership and management skills in health, marketing and communication, manufacturing, and hospitality industries.
? Experienced in developing talent and achieving positive outcomes during anticipatory and encounter phases utilizing adult learning methods and organizational communication best practices.
? Proven track record of Total Customer Satisfaction (TCS).
Education
? Master of Science – Communication: University of Wisconsin – Whitewater
? Bachelor of Arts – Communication (Public Relations/English Writing): University of Wisconsin – Whitewater
? Certifications in Project Management, Change Management, and Time Management: Alison Learning (Online)
? Certification in Video Production: Madison College
Professional Experience
FARWELL BUSINESS MANAGEMENT CONSULTING • Madison, WI • 2018 to 2019
Project Manager - Marketing Coordinator
Overview: Effectively managed enterprise portfolio projects for Wisconsin Physicians Service (WPS) Health Solutions Project Portfolio Management Office. Led daily meetings to provide updated project reports and claims processing data to the CEO, Vice-President of the Tricare Overseas Division, and other members of the senior management team. Successfully completed projects and resolved critical and complex issues in a timely manner in collaboration with various project sponsors and stakeholders, as well as subject matter experts. Coordinated marketing projects, created content, and developed improved project process flow for marketing projects utilizing Microsoft Teams.
Key Contributions Analysis:
? Project Management – Contracted to coordinate projects for client’s Business Operations. Assigned to several projects and change initiatives, including organizational Service Now change initiative, implementation of Agile process flow, an annual letter project, a data transition project, and other various smaller projects. Developed project charters and communication plans. Completed business assessments, created training content, and recommended solutions, including communication solutions, to effectively deliver projects to completion.
? Reporting – Assigned to Vice-President of TRICARE Overseas. Provided daily status reports to senior management team (created reports and led morning meetings).
? Liaison – Acted as a liaison between project sponsors (WPS Department heads), stakeholders, project teams, and external partners (Humana).
? Marketing Coordinator – Coordinated Marketing initiatives including strategy, decreasing department backlog by creating a documented task flow, prioritizing, assigning and reporting on project status, leading web and design team to ensure project completion and adherence to brand strategy, driving and collaborating with whitepaper authors to ensure timely completion and proper distribution.
PUBLIC IMAGES, LLC. • Madison, WI • 2007 to 2019
Business Owner - Video Producer - Communication Project Manager – Marketing - Content Creator
Overview: Performed all operations of the company, including the making of key business decisions. Responsible for marketing to, acquiring and managing all accounts, providing proposals (RFPs) for various projects, negotiating contracts and terms, and managing all projects from concept to completion. Assisted clients to achieve marketing goals and objectives through strategic, impactful messaging that targeted specific audiences. Created impactful, strategic video and written content. Displayed excellent customer service skills by delivering on time and on budget results. Built meaningful and long-lasting business relationships.
Key Contributions Analysis:
? Delivered successful concept to completion video communication projects. Projects included recruitment, onboarding, training, catalog, and marketing content for prominent clients including Lands End, Tekdry, Mayflower/United Van Lines, Rural Mutual Insurance, and more.
? Effectively managed creative teams to consistently deliver communication projects on time and on budget.
? Acquired, negotiated, and managed all accounts. Provided winning Marketing solutions for clients.
? Produced/project managed large-scale photo shoots for Lands End creative operations; securing and coordinating necessary resources (talent, locations, travel, etc.), and staying within scope (meeting timeline and budget allowances).
? Created impactful and engaging message creation for various target audiences, utilizing many different communication channels such as video, emails, website, press releases, social media, articles, newsletters, B2B letters, and proposals.
OTHER POSITIONS • 1993 to 2011
Manager – Leader – Promotions – Marketing – Instructor – Trainer
Overview: Led highly successful manufacturing teams, achieving Six Sigma quality goals and continuously exceeding production goals by up to 300%. Streamlined manufacturing process and was awarded two patents by Motorola for improved warehouse efficiency and manufacturing automation system contributions. Recognized by upper management as an opinion leader and key influencer to secure buy-in and enthusiastic support from stakeholders resistant to change initiatives. Provided engaging instruction, guidance, coaching, and mentorship to Madison Media Institute, American Collegiate Adventures, and Marshall School District (K-12) students. Hired, trained, and coached hundreds of direct reports in the hospitality industry. Established performance goals, team building, and service training to increase service scores from two to four stars at the Madison Concourse Hotel and Governor’s Club; changed culture identity from “servers” to “service champions.”
? Facilitated general marketing, advertising, and video instruction to adult learning classes.
? Developed engaging curriculum for classroom instruction.
? Managed hundreds of direct reports; provided training of duties, organizational culture, standard operating procedures, expectations, and POS systems.
? Compiled and created training materials essential to professional development of various teams (videos, departmental Standard Operating Procedures, training manuals, job descriptions, safety, and onboarding).
? Identified departmental service improvement needs and provided winning solutions.
? Provided award-winning customer service.
? Developed an effective incentive program, which maximized employee engagement, and increased productivity by 300%.
? Participated on two research and development project teams, which developed and implemented a cost-effective production automation system, and an innovative warehouse part-ordering system, which saved Motorola over three million dollars per year. Awarded two patents.
Key Skills
• Project Management • Change Management • Time Management • Team Leadership • Master level knowledge of Internal/External Communication • Marketing • Promotions • Event Coordination • Multimedia Content Creation and Coordination (Written, Video, and Virtual Reality) • Training (Gamification for Onboarding and Task Mastery) • Adult Learning • Strategic Planning • Persuasion and Strategic Messaging • Relationship Building • Knowledge-based Marketing • Internal/External TCS (Total Customer Satisfaction) • Process Improvement • Account Management/Retention • Conflict Resolution • Soft Skills • Microsoft Office • Microsoft 365 • Microsoft Teams • Basecamp • Visio • SharePoint • Storytelling • Adobe Creative Cloud (Photoshop, After Effects, etc.) • Final Cut Pro X