Experienced Copywriter
Michael Bruer
EXPERIENCE
Marketing Content Manager (ZBrains/Agile BTS) September 2018 � May 2019
Developed content strategy aligned with short and long-term marketing targets
Collaborated with design teams to plan and develop site content, style, and layout
Trained to sell Zoho CRM and ZBrains integrations and implementations
Developed and implemented editorial calendar
Used content management systems to analyze website traffic and users� engagement metrics
Coordinated and planned events (Zoholics Conference in Austin, TX, April 2019)
Copywriter and Social Media Strategist (Drone World-Closed) March 2017 � June 2018
Created content pages, specialized in Drone comparisons
Wrote info guide pages for each new drone: FAQ, Specs, Unboxing/What�s Included, and Review. Added Top & Bottom content for each info guide page and audited older info guide pages
Crafted Social Media posts, organized a recurring Photo/Video contest, and managed all customer response
Wrote Press Releases on a regular basis to announce new products, accessories, and Drone World news
Senior Copywriter/Blog Specialist (eMarketing Concepts)
April 2014 - December 2016
Composed blogs, press releases, & website content to add SEO value and increase website traffic for clients
Managed 25+ clients of various sizes & types (Real Estate, Healthcare, Construction, Law, E-Commerce)
Regular client contact to determine content and follow up on press releases, blogs, and website content
Managed a team of five writers and implemented quality assurance techniques and writing guidance
Social Media Specialist (eMarketing Concepts)
April 2014 - January 2015
Composed posts and scheduled on Facebook, Twitter, and Google+ based on the goods, services, and unique qualities of the client
Wrote blogs to highlight the product(s) manufactured by the client, infused each piece with relevant KWs and tags to help the client enrich the value of their website
Researched each client to craft SM posts; considered KWs, client goals, new products, and recent trends
Freelance Writer (Crescenta Valley Weekly and La Canada Valley Sun) October 2013 - March 2014
Composed articles on a weekly basis, conducted interviews, attended events
Report Writer (Mission Community Hospital, Beverly Hills)
October 2012 � September 2013
Wrote/edited 25 daily reports under a multi-specialty medical practice group (Internal Medicine, Gastroenterology, Cardiology, and Orthopedics)
Followed strict guidelines to update diagnoses, lab results, and formal consultation requests
Associate Editor (THE Weekly Insider, Pasadena, CA) January 2012 - May 2012
Responsible for 10 Weekly issues of the Insider: photos, client meetings, and weekly financial reports
Wrote multiple weekly articles for THE Weekly Insider (25+ total)
Interests
Travel, soccer, basketball, platelet donor at Children�s Hospital Los Angeles
Language
Spanish
EDUCATION
General Assembly: Digital Marketing Course - completed April 2017
Saint Mary�s College of California, Moraga, CA Graduated 2011
B.A. in English and Psychology
Editor-in-Chief � The Collegian weekly student-run paper; authored 125 articles, managed team of writers/editors
Michael Bruer
EXPERIENCE
Marketing Content Manager (ZBrains/Agile BTS) September 2018 � May 2019
Developed content strategy aligned with short and long-term marketing targets
Collaborated with design teams to plan and develop site content, style, and layout
Trained to sell Zoho CRM and ZBrains integrations and implementations
Developed and implemented editorial calendar
Used content management systems to analyze website traffic and users� engagement metrics
Coordinated and planned events (Zoholics Conference in Austin, TX, April 2019)
Copywriter and Social Media Strategist (Drone World-Closed) March 2017 � June 2018
Created content pages, specialized in Drone comparisons
Wrote info guide pages for each new drone: FAQ, Specs, Unboxing/What�s Included, and Review. Added Top & Bottom content for each info guide page and audited older info guide pages
Crafted Social Media posts, organized a recurring Photo/Video contest, and managed all customer response
Wrote Press Releases on a regular basis to announce new products, accessories, and Drone World news
Senior Copywriter/Blog Specialist (eMarketing Concepts)
April 2014 - December 2016
Composed blogs, press releases, & website content to add SEO value and increase website traffic for clients
Managed 25+ clients of various sizes & types (Real Estate, Healthcare, Construction, Law, E-Commerce)
Regular client contact to determine content and follow up on press releases, blogs, and website content
Managed a team of five writers and implemented quality assurance techniques and writing guidance
Social Media Specialist (eMarketing Concepts)
April 2014 - January 2015
Composed posts and scheduled on Facebook, Twitter, and Google+ based on the goods, services, and unique qualities of the client
Wrote blogs to highlight the product(s) manufactured by the client, infused each piece with relevant KWs and tags to help the client enrich the value of their website
Researched each client to craft SM posts; considered KWs, client goals, new products, and recent trends
Freelance Writer (Crescenta Valley Weekly and La Canada Valley Sun) October 2013 - March 2014
Composed articles on a weekly basis, conducted interviews, attended events
Report Writer (Mission Community Hospital, Beverly Hills)
October 2012 � September 2013
Wrote/edited 25 daily reports under a multi-specialty medical practice group (Internal Medicine, Gastroenterology, Cardiology, and Orthopedics)
Followed strict guidelines to update diagnoses, lab results, and formal consultation requests
Associate Editor (THE Weekly Insider, Pasadena, CA) January 2012 - May 2012
Responsible for 10 Weekly issues of the Insider: photos, client meetings, and weekly financial reports
Wrote multiple weekly articles for THE Weekly Insider (25+ total)
Interests
Travel, soccer, basketball, platelet donor at Children�s Hospital Los Angeles
Language
Spanish
EDUCATION
General Assembly: Digital Marketing Course - completed April 2017
Saint Mary�s College of California, Moraga, CA Graduated 2011
B.A. in English and Psychology
Editor-in-Chief � The Collegian weekly student-run paper; authored 125 articles, managed team of writers/editors