Experienced Advertising Professional
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Location: Sioux Falls, SD, USA
University: Univeristy of Northwestern - St. Paul
Major: Marketing

Experienced Advertising Professional

Marta Lehn - xxx-xxx-xxxx - xxx-xxx-xxxx

Experienced advertising professional specializing in driving results for clients in a wide variety of industries. Aptitude for innovation and creative problem solving. Proficient in identifying and impacting client business metrics through strategically planning digital and traditional marketing efforts.


RELEVANT EXPERIENCE

LAWRENCE & SCHILLER / Business Development & Consumer Insights Specialist / Sioux Falls, SD / October 2016 - Present
This hybrid role facilitates the acquisition and execution of new business opportunities as well as developing the strategic direction upon which every campaign and initiative is built.
 
Key Responsibilities
- Support the development of insights-driven strategies to influence and drive marketing campaign executions for a client portfolio of over $10 million
- Evaluate performance of marketing campaigns using analytics tools, monitoring software and secondary research sources
- Identify key performance indicators for clients and ensure efficient ROI through strategic targeting
- Optimize ongoing campaign efforts to ensure goals are met and resources are used efficiently
- Coordinate production of marketing campaign elements with media, digital and creative team members on behalf of the agency
- Facilitate inter-agency communication between business development and agency promotion teams to ensure customer expectations and project timelines are met
- Track progress toward agency and client revenue and campaign goals
- Develop content for new business proposals, scopes and agency promotion content
- Research and maintain information on industry trends and clients’ marketing competitors
- Create, manage and execute primary research projects from conception to completion
- Prepare prospect dossiers, new client onboarding briefs, RFP briefs, new business project overviews, project budgets and scopes of work for business development presentations
- Manage a primary research panel of 300 participants by conducting surveys and interviews with members monthly

Key Accomplishments
- Exceeded membership goals for a national weight loss brand by more than 250% through digital and traditional marketing
- Reduced cost per customer acquired for a national healthcare subsidiary by 60% year over year
- Increased web traffic 1300% for a South Dakota state department through strategically targeted digital efforts


LOST Holdings / Marketing Coordinator / Twin Cities, MN / May 2016 - October 2016
- Restructured marketing efforts for privately franchised Dairy Queen store group in Minnesota and Wisconsin
- Created and implemented community outreach efforts in order to boost local sales
- Educated store management and staff to ensure consistency of marketing communication and efforts through all levels of the organization
 
St. Jude Medical / Global Market Intelligence Intern / St. Paul, MN / May 2015 - October 2015
- Analyzed and collected data to identify strategic opportunities for market development and future sales
- Provided valuable product information and statistical data to senior management for compilation and delivery to executive leadership
- Evaluated multiple product lines and therapies for insufficiencies and fluctuations in consumer and physician demand
- Created physician surveys and interpreted results to obtain relevant information and gauge product satisfaction


VOLUNTEER EXPERIENCE

THE THANKFUL TREE / Twin Cities, MN / August 2016 - Present
- Manage social media presence with both organic and paid promotion
- Create and maintain website with ecommerce integration to sell products and receive inquiries

QUALIFICATIONS
- Excel
- Word
- PowerPoint
- Facebook Ads Manager
- Twitter for Business
- Instagram Business
- LinkedIn for Business
- YouTube for Business
- WordPress
- Multiple CRM systems

CERTIFICATIONS
- Google Analytics
- Google Ads

Advertising, Marketing, Research, Consumer Behavior