330 Angelo Cifelli Drive, New Jersey, 07029 | ------------ |------------
UNIVERSITY OF REDLANDS – Redlands, CA March 2018
Master’s in Business Administration, Concentration: Marketing
CALIFORNIA STATE UNIVERSITY, SAN BERNARDINO – San Bernardino, CA June 2014
Bachelor of Arts: Graphic Design & Marketing
ASSOCIATION OF COLLEGE UNIONS INTERNATIONAL (ACUI) – Sacramento, CA & Orlando, FL April 2013 & April 2014
Selected amongst thousands of CSU Students to participate in the largest organization conference for higher education representing student activity centers and student unions in the United States.
ARGYLE EXECUTIVE FORUM New York, NY
Event Manager August 2018 – Present
Produce and manage B2B events from production to execution.
Work closely with vendors, venues and clients to manage pre-event needs such as audio visual, shipping logistics, hotel accommodations, room layouts, menu selections and staff travel
Work with venues and vendors to negotiate contracts, finalize event details and process invoices
Aid in the increase of event attendance by 25% through strategic venue selection
Manage and update event application and website
Travel around North America to run onsite management of events of 50-200 attendees consisting of C-Level Executives
Create and update budgets including attendee forecasts for all events
Serve as the primary contact for all speakers, vendors, sponsors and staff members for logistical event information
BUILDING INDUSTRY ASSOCIATION OF SOUTHERN CALIFORNIA Rancho Cucamonga, CA
Marketing & Events Manager January 2016 – May 2018
Create, produce, and manage events from creation to execution.
Play a key role in preparing preliminary, final and reconciliation budgets based on anticipated income and expenses for all year-round events.
Fully manage special events and conferences from concept to execution, including oversight of creative development, venue sourcing, design & décor production, AV and technical management, entertainment, catering management, pre and on-site event logistics and team management.
Negotiate terms of all agreements with vendors/suppliers, ensure arrangement of all legal (contracts, insurances) and logistical requirements and roll-out execution for all year-round events.
Steadily acquired a general knowledge of the overall operations, functions and programs of the association.
Coordinate services for all year-round events, such as accommodation and transportation for participants, facilities, catering, signage, displays, special needs requirements and print work.
Secure registrations and sponsorships, attend and manage registration and event logistics on event days; ensure proper break-down of all events.
Directly supervised several part-time Administrative Assistants with coordinating daily action-items, long-term goals and providing the tools needed to make sure goals were successful.
Create and manage marketing of all year-round events and programs by performing tasks that include meeting with members, producing marketing materials and creating event marketing activations and registration on various outlets (website, calendar, newsletters, social media).
Manage routing and approval of creative materials, invitations, place cards, signage, etc...
Supervise member communications including weekly newsletters and lead maintenance of NAHB Award-Winning Baldy View website.
Schedule, coordinate and lead meetings for the Programs & Membership Committee and Board of Directors.
Manage and maintain database of resources, event concepts, and photos to keep up with industry trends, new venues, and competitive analysis.
Market sponsorship opportunities to members for the annual sponsorship program and individual events (water conferences, installations, mixers)
MYLESHASERE DESIGNS Inland Empire, CA
Freelance Graphic Artist January 2010 – Present
Create digital and print graphics and logos, brand creation, copyrights and advertising for various clients.
CASHMERE CREATIVE AGENCY Los Angeles, CA
Graphic Design & Marketing Intern August 2014 – July 2015
Create, conduct and assisted Senior Designers in the creation of over 20 highly-quality, creative sales pitch decks, actively participating in brainstorming for creative client work.
KOLA FM 99.9 Redlands, CA
Promotions Coordinator August 2014 – July 2015
Created and managed promotional content for over 2,000 prize inventories that surpassed $50,000 in value.
Manage remote set up, tear down and follow-ups.
Direct activities program for KOLA Promotions Assistants and successfully prepared materials for their weekend off-site events.
Organize facilities and manage all remote’s details such as entertainment, equipment, transportation, staff booking, promotional material, etc.
Establish standardized event concepts and procedures and train Promotions team into proper execution of these procedures.
Manage accounts and all aspects of remote planning process, including collaboration with subcontractors, venue identification, menu development, printing, and design of materials.
Specialize digital marketing strategy and analytics including the planning, testing, executing and reporting of all digital promotions.
Create and monitor KPIs and analyze data sets for all digital campaigns and marketing promotions from multi-platform reporting systems.
ASSOCIATED STUDENTS INCORPORATED, INC. San Bernardino, CA
Graphic Designer March 2012 – June 2014
Successfully designed over 75 advertisements for various publications including the execution of the complete design of the Annual Campus-Wide Student Planner
Utilized several interactive technologies to create graphic packages to address communication and visual product goals.
212 NYC BEACH PARTY New York, NY
Planning Committee Member July 2015
Recruited from California to New York to help Marisa Flores, owner of House of Flores; coordinated the Annual 212 Beach Party with over 2,400 advertising industry professionals, including luminaries, agency representatives and publishers.
ZETA TAU ALPHA FRATERNITY San Bernardino, CA
Director of Social Events September 2013 – June 2014
Built relationships with sponsors and organized committees to plan and format events, establishing and monitoring budgets for semi-formal and the annual Formal Dinner event.
PANHELLENIC COUNCIL San Bernardino, CA
Director of Activities June 2013 – June 2014
Initiated, and facilitated team execution of first campus-wide Glow Run 5k race to benefit a fellow Greek member’s passing due to Cancer. Successfully raised over $2,200 with over 500 people in attendance.
EXTRACURRICULAR ACTIVITIES/VOLUNTEER WORK
CELEBRITY CHEF & WINE TASTING EVENT – Los Angeles, CA November 2015
Coordinated for silent auction and registration help; event raises over $1.5 million dollars annually for the Children’s Bureau.
COYOTE CARES DAY – San Bernardino, CA March 2014
Backyard clean up at a local young woman’s runaway shelter.
DERBY DAYS PHILANTHROPY – San Bernardino, CA April 2013
Individually raised $10,000 for the Sigma Chi Fraternity totaling in raising $30,000 with a week’s time for the Children’s Miracle Network Hospital.
ALTERNATIVE SUMMER BREAK – Monterey, CA August 2012
Week-long service project spent serving food at a local homeless shelter and participated in habitat restoration for nearly extinct animals.
SUSAN G KOMAN, RACE FOR THE CURE – Temecula, CA September 2009 – September 2014
Assisted with set up, take down and day of logistics for the annual Race for the Cure.
Microsoft Office Suite
Adobe After Effects
Adobe Illustrator Customer Service
Event Coordination Budget Creation
Final Cut Pro
Social Media Marketing
Salesforce CRM Platform
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