Erin Pearson - Resume
Hello
I’m Erin Pearson
Atlanta, Ga 30345
------------
------------
Experience
June 2016 - PRESENT
Freelance Contractor, Atlanta Ga
Marketing & Communications Specialist
Consultant specializing in consumer engagement, digital marketing, brand awareness, integrated marketing and campaign development
Work with companies to establish goals and build strategies that will maximize results within budget parameters
Results include, increased revenue, higher brand engagement, higher brand recall, lower cost per lead and increase in internal efficiencies
Build acquisition strategy, creating multi-channel content plans to develop qualified leads and nurture existing leads
Serve as a cross-functional manager leading teams and partnering with internal and external partners on the execution of marketing tactics
Highly experienced and organized project manager; create and manage timelines, resources, logistics, budgets and ensure clear communication to meet expectations within the agreed upon timeline and budget
February 2017 - February 2019
Brown Bag Marketing, Atlanta Ga
Account Supervisor
Led annual marketing planning with c-level and senior leadership to develop strategy, shaping business direction for clients including Georgia Pacific, Arcadia Beverage Piedmont Healthcare, Dixie and Purchasing Power
Led strategic marketing initiatives across GP PRO paper products in foodservice and restroom areas, leading to reaching volume goals across the Dixie and GP Pro SKUs
Awarded Best Integrated Campaign of the Year by the Technology Association of Georgia for the Georgia Pacific ‘Take Notice’ campaign
Managed budgeting and forecasting on client accounts, strategizing initiatives to grow accounts
Managed account teams and mentored junior employees
October 2014 - June 2016
Giant International, Atlanta Ga
Marketing Communications Manager
MarComm manager for Olympia also led marketing, communications & PR for Motorola & Cobra brands
Led interdepartmental collaboration laying out business development plans, sales strategy and partnership strategies to grow revenue
Manage the launch of strategic company initiatives
Monitored campaigns, interpreting data and translating it into refined strategy to maximize results
Manage department P&L
Managed agency partners and vendors
October 2010 - June 2014
CSE, Atlanta Ga
Senior Account Executive
Managed Kellogg’s account, leading strategy and overseeing the implementation of marketing campaigns and communications plans across digital, experiential, social, print, mobile, OOH and emerging technologies
Created integrated marketing plans for Kellogg frozen foods, morning foods and snack foods categories that exceed marketing goals and client expectations leading to 17% growth of the account over two years
Coached and directed Account Executive and Account Coordinator positions to ensure accurate budget management, daily operations and swift resolution of issues.
Account Executive
Managed brand campaigns, cross-promotional partnerships and campaign execution for Kellogg snack
brands such as Cheez-It, Rice Krispy Treats, Town House, and more
Grew Kellogg’s Snacks site, S------------, to be the company’s largest consumer facing website
February 2007 - October 2010
PSM, Montgomery Al
Senior Sponsorship Service Representative
Worked with national brands to develop market-specific promotions and activities. Brands include Budweiser, Alfa Insurance, Coca-Cola and United Way
Led client pitch presentations, business reviews and partnership development meetings
Supervised marketing coordinator and 100 part-time employees
Sponsorship Service Representative
Led concept development and execution of new community event, The Capital City Classic (CCC). The CCC
created new sponsorship opportunities which increased revenue and became the largest single-day
entertainment event in Montgomery
Marketing Coordinator
Executed marketing tactics in sponsorship packages and planned community events
Education
August 2002 - December 2006
Auburn University - BLA in Communications
Specialization in mass communications with minors in both marketing and business
Hello
I’m Erin Pearson
Atlanta, Ga 30345
------------
------------
Experience
June 2016 - PRESENT
Freelance Contractor, Atlanta Ga
Marketing & Communications Specialist
Consultant specializing in consumer engagement, digital marketing, brand awareness, integrated marketing and campaign development
Work with companies to establish goals and build strategies that will maximize results within budget parameters
Results include, increased revenue, higher brand engagement, higher brand recall, lower cost per lead and increase in internal efficiencies
Build acquisition strategy, creating multi-channel content plans to develop qualified leads and nurture existing leads
Serve as a cross-functional manager leading teams and partnering with internal and external partners on the execution of marketing tactics
Highly experienced and organized project manager; create and manage timelines, resources, logistics, budgets and ensure clear communication to meet expectations within the agreed upon timeline and budget
February 2017 - February 2019
Brown Bag Marketing, Atlanta Ga
Account Supervisor
Led annual marketing planning with c-level and senior leadership to develop strategy, shaping business direction for clients including Georgia Pacific, Arcadia Beverage Piedmont Healthcare, Dixie and Purchasing Power
Led strategic marketing initiatives across GP PRO paper products in foodservice and restroom areas, leading to reaching volume goals across the Dixie and GP Pro SKUs
Awarded Best Integrated Campaign of the Year by the Technology Association of Georgia for the Georgia Pacific ‘Take Notice’ campaign
Managed budgeting and forecasting on client accounts, strategizing initiatives to grow accounts
Managed account teams and mentored junior employees
October 2014 - June 2016
Giant International, Atlanta Ga
Marketing Communications Manager
MarComm manager for Olympia also led marketing, communications & PR for Motorola & Cobra brands
Led interdepartmental collaboration laying out business development plans, sales strategy and partnership strategies to grow revenue
Manage the launch of strategic company initiatives
Monitored campaigns, interpreting data and translating it into refined strategy to maximize results
Manage department P&L
Managed agency partners and vendors
October 2010 - June 2014
CSE, Atlanta Ga
Senior Account Executive
Managed Kellogg’s account, leading strategy and overseeing the implementation of marketing campaigns and communications plans across digital, experiential, social, print, mobile, OOH and emerging technologies
Created integrated marketing plans for Kellogg frozen foods, morning foods and snack foods categories that exceed marketing goals and client expectations leading to 17% growth of the account over two years
Coached and directed Account Executive and Account Coordinator positions to ensure accurate budget management, daily operations and swift resolution of issues.
Account Executive
Managed brand campaigns, cross-promotional partnerships and campaign execution for Kellogg snack
brands such as Cheez-It, Rice Krispy Treats, Town House, and more
Grew Kellogg’s Snacks site, S------------, to be the company’s largest consumer facing website
February 2007 - October 2010
PSM, Montgomery Al
Senior Sponsorship Service Representative
Worked with national brands to develop market-specific promotions and activities. Brands include Budweiser, Alfa Insurance, Coca-Cola and United Way
Led client pitch presentations, business reviews and partnership development meetings
Supervised marketing coordinator and 100 part-time employees
Sponsorship Service Representative
Led concept development and execution of new community event, The Capital City Classic (CCC). The CCC
created new sponsorship opportunities which increased revenue and became the largest single-day
entertainment event in Montgomery
Marketing Coordinator
Executed marketing tactics in sponsorship packages and planned community events
Education
August 2002 - December 2006
Auburn University - BLA in Communications
Specialization in mass communications with minors in both marketing and business