Erika Heredia Resume
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Erika Heredia Resume

Erika Heredia
Somerville, Massachusetts USA |
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Multilingual | Digital Marketing| Business| Event Planning| Database Management
Education___________________________________________________________��������_____

Master of International Marketing (MIM) Expected March 2019
Hult International Business School | Boston, Massachusetts

Master of International Business (MIB) August 2018
Hult International Business School | Boston, Massachusetts
� Specialization in Marketing
� Finalist in the Hult Business Challenge- challenge to bring a startup idea to market. In charge of marketing and financial analysis.

Bachelor in Multilingual in Business and International Relations August 2017
Pontifical Catholic University of Ecuador (PUCE) | Quito, Ecuador

Experience___________________________________________________________
RBI BOSTON � Boston, Massachusetts November 2018 � At present
Digital Marketing Intern. Digital Marketing and branding, company programs and policies management.
� Managed social media, created content that helped with the company brand to raise awareness of the company in a 30%.
� Contributed in the management of recruitment, process applications, and contracts to increase the control and the organization of the company's employees and potential employees.

BRENT S. HARDING, CO �Boston, Massachusetts September 2018 � At Present
Digital Marketing Executive. Creation of digital marketing strategy, database management and data analysis. Update and creation of content in social media accounts, event planning.
� Created, managed and executed the digital marketing strategy and an influencer strategy for the company from scratch which helped to raise the awareness of the company �services in a 20%.
� Managed databases to facilitate follow ups of customers and increase lead generation in a 50%.
� Contributed in the business development of the company

LANGUAGE CONNECTIONS � Boston, Massachusetts May 2018 � August 2018
Marketing and Database Management Associate- Management of social media accounts and databases of clients and leads. Following ups of potential customers.
� Created and analyzed more than 10 databases of clients which helped them to increase their follow-ups of customers and potential customers in a 35% and to obtain 2 successful contracts.
� Created content and managed social media accounts of the company.
� Managed live chat customer service through Lucky Orange, platform to provide information for customers leading to a 30% of raise of awareness of the company.

INTL RELATIONS DIRECTION [DRI] � Quito, Ecuador September 2016 � October 2016
International Relations Associate. Coordinated the creation and management of databases of Colleges that have alliances with PUCE, developed English-Spanish, French-Spanish translations.
� Contributed with content creation with a web designer for DRI web page.
� Initiated the development of social media platforms for DRI such as Twitter and Facebook page.

CIAGLOBAL S.A. � Quito, Ecuador February 2016 � April 2016
Business Office Associate. Responsible of call service, analyzed and contributed in the collection of accounts receivable, directed English-Spanish and French-Spanish translations of imported goods �specifications.
� Managed call service to solve 20 customer�s problems by providing information about their orders.
� Reorganized invoices to improve collections of accounts receivables of 2015 in a 50%.


Additional Information_________________________________________________
Languages: English (fluent), Spanish (native), French (upper intermediate), Italian (intermediate), Mandarin (beginner), Korean (beginner).
Certifications: DELF B2, 10th Level in Italian, Second Place in International Business Challenge, Public Speaking Course, HubSpot Academy (Inbound Certified, Email Marketing Certified, Content Marketing Certified), Google Analytics Advanced, Berklee EX: Introduction to Music Business.
Technologies: Office Packages (Word, Excel, Power Point), Adobe Photoshop, Hubspot CRM, SalesForce, XTRF, Constant Contact, Lucky Orange, EClincher, Movie Maker, PowToon, Sketch, Invision, Canva, Xtensio.