Erika Heredia Resume
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Location: Somerville, MA, USA
School: Hult International Business School
Major: International Marketing

Erika Heredia Resume

Erika Heredia
Somerville, Massachusetts USA |
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Multilingual | Digital Marketing| Business| Event Planning| Database Management

Master of International Marketing (MIM) Expected March 2019
Hult International Business School | Boston, Massachusetts

Master of International Business (MIB) August 2018
Hult International Business School | Boston, Massachusetts
• Specialization in Marketing
• Finalist in the Hult Business Challenge- challenge to bring a startup idea to market. In charge of marketing and financial analysis.

Bachelor in Multilingual in Business and International Relations August 2017
Pontifical Catholic University of Ecuador (PUCE) | Quito, Ecuador

RBI BOSTON – Boston, Massachusetts November 2018 – At present
Digital Marketing Intern. Digital Marketing and branding, company programs and policies management.
• Managed social media, created content that helped with the company brand to raise awareness of the company in a 30%.
• Contributed in the management of recruitment, process applications, and contracts to increase the control and the organization of the company's employees and potential employees.

BRENT S. HARDING, CO –Boston, Massachusetts September 2018 – At Present
Digital Marketing Executive. Creation of digital marketing strategy, database management and data analysis. Update and creation of content in social media accounts, event planning.
• Created, managed and executed the digital marketing strategy and an influencer strategy for the company from scratch which helped to raise the awareness of the company ‘services in a 20%.
• Managed databases to facilitate follow ups of customers and increase lead generation in a 50%.
• Contributed in the business development of the company

LANGUAGE CONNECTIONS – Boston, Massachusetts May 2018 – August 2018
Marketing and Database Management Associate- Management of social media accounts and databases of clients and leads. Following ups of potential customers.
• Created and analyzed more than 10 databases of clients which helped them to increase their follow-ups of customers and potential customers in a 35% and to obtain 2 successful contracts.
• Created content and managed social media accounts of the company.
• Managed live chat customer service through Lucky Orange, platform to provide information for customers leading to a 30% of raise of awareness of the company.

INTL RELATIONS DIRECTION [DRI] — Quito, Ecuador September 2016 – October 2016
International Relations Associate. Coordinated the creation and management of databases of Colleges that have alliances with PUCE, developed English-Spanish, French-Spanish translations.
• Contributed with content creation with a web designer for DRI web page.
• Initiated the development of social media platforms for DRI such as Twitter and Facebook page.

CIAGLOBAL S.A. — Quito, Ecuador February 2016 – April 2016
Business Office Associate. Responsible of call service, analyzed and contributed in the collection of accounts receivable, directed English-Spanish and French-Spanish translations of imported goods ‘specifications.
• Managed call service to solve 20 customer’s problems by providing information about their orders.
• Reorganized invoices to improve collections of accounts receivables of 2015 in a 50%.

Additional Information_________________________________________________
Languages: English (fluent), Spanish (native), French (upper intermediate), Italian (intermediate), Mandarin (beginner), Korean (beginner).
Certifications: DELF B2, 10th Level in Italian, Second Place in International Business Challenge, Public Speaking Course, HubSpot Academy (Inbound Certified, Email Marketing Certified, Content Marketing Certified), Google Analytics Advanced, Berklee EX: Introduction to Music Business.
Technologies: Office Packages (Word, Excel, Power Point), Adobe Photoshop, Hubspot CRM, SalesForce, XTRF, Constant Contact, Lucky Orange, EClincher, Movie Maker, PowToon, Sketch, Invision, Canva, Xtensio.

Digital Marketing, Data Analysis, Content Development, Music Marketing, Database Management, Event P