Erica Goldstein Resume
EDUCATION
Rutgers University – Rutgers Business School, New Brunswick, NJ Expected Graduation: May 2021
Bachelor of Science in Marketing, minors in Digital Communication Information Media and Art History
• Awarded the James Dickson Carr Scholarship and Distinguished Scholar Award
• Dean’s List Spring 2018, Fall 2018, Spring 2019
Winston Churchill High School, Potomac MD Graduated May 2017
• Graduated from Creative & Performing Arts (C&PA) Academy Signature Honors Program
o Finest Hours Yearbook Editor in Chief (2017), Copy Editor (2016)
WORK EXPERIENCE
Likeable Media Associate Community Manager June 2019 – Present
Likeable Media, New York City, NY
• Monitor, manage, and update clients’ pages and assists in the development of content, campaigns, and promotions for those pages, working cross-functionally with the strategy and paid media team to communicate a specific brand voice.
• Maintains the Facebook, Twitter, and Instagram pages of up to four brands simultaneously.
• Accounts: Stop & Shop, Giant Food, Giant Martins, Likeable Media, Great Wolf Lodge
Rutgers Graduate School of Education (GSE) Marketing and Communications Intern January 2019 – April 2019
Rutgers University GSE, New Brunswick, NJ
• Analyzed previous campaigns and developed new print marketing content to align with integrated marketing and communications plan to improve Rutgers GSE reputation and generate increased enrollment
• Proofread, edited, and submitted weekly newsletter copy for differentiated alumni and student email publications
• Maintained social media profiles on YouTube and LinkedIn monthly to ensure proper representation
Summer and Winter Sessions Office Department Communication Liaison October 2018 - Present
Rutgers University Summer and Winter Sessions Office, New Brunswick, NJ
• Promotes Rutgers Summer & Winter sessions to students by facilitating tabling events to answer questions and distribute merchandise through social media challenges
• Assists marketing director by editing and analyzing content for YouTube video and Instagram promotions
• Handles customer service concerns by answering phone calls, managing email account
EXTRACURRICULAR
Rutgers Out-of-State Student Organization (OOSSO) -- President May 2019 – Present
• Created and co-leads a student organization with three other officers to support the 11% minority of out-of-state students and foster a sense of community
• Plans and hosts monthly meetings with detailed programming plans intended to educate about New Jersey
Rutgers ENACTUS September 2018 – Present
• Collaborates on projects founded on entrepreneurial action to implement sustainable social change
• Conducts market research to develop in depth evaluations of four different approaches to a hydroponics project and presents findings to team of six Research and Development committee members
Rutgers University Road to Communication and Media Program (RTCM) December 2017 – August 2018
• Participated in learning workshops, attended field trips, and corresponded monthly with alumni mentor to enhance knowledge about the media industry’s practices and trends
LANGUAGES AND SKILLS
• Proficient in American Sign Language (ASL)
• Experience using social media management programs Spredfast, Sprinklr
• Training in Microsoft Office (Word, PowerPoint, Excel), Wordpress, Google Sites
• Skilled on all social media platforms ex: Twitter, Instagram, Facebook, Pinterest, Snapchat, YouTube, LinkedIn
EDUCATION
Rutgers University – Rutgers Business School, New Brunswick, NJ Expected Graduation: May 2021
Bachelor of Science in Marketing, minors in Digital Communication Information Media and Art History
• Awarded the James Dickson Carr Scholarship and Distinguished Scholar Award
• Dean’s List Spring 2018, Fall 2018, Spring 2019
Winston Churchill High School, Potomac MD Graduated May 2017
• Graduated from Creative & Performing Arts (C&PA) Academy Signature Honors Program
o Finest Hours Yearbook Editor in Chief (2017), Copy Editor (2016)
WORK EXPERIENCE
Likeable Media Associate Community Manager June 2019 – Present
Likeable Media, New York City, NY
• Monitor, manage, and update clients’ pages and assists in the development of content, campaigns, and promotions for those pages, working cross-functionally with the strategy and paid media team to communicate a specific brand voice.
• Maintains the Facebook, Twitter, and Instagram pages of up to four brands simultaneously.
• Accounts: Stop & Shop, Giant Food, Giant Martins, Likeable Media, Great Wolf Lodge
Rutgers Graduate School of Education (GSE) Marketing and Communications Intern January 2019 – April 2019
Rutgers University GSE, New Brunswick, NJ
• Analyzed previous campaigns and developed new print marketing content to align with integrated marketing and communications plan to improve Rutgers GSE reputation and generate increased enrollment
• Proofread, edited, and submitted weekly newsletter copy for differentiated alumni and student email publications
• Maintained social media profiles on YouTube and LinkedIn monthly to ensure proper representation
Summer and Winter Sessions Office Department Communication Liaison October 2018 - Present
Rutgers University Summer and Winter Sessions Office, New Brunswick, NJ
• Promotes Rutgers Summer & Winter sessions to students by facilitating tabling events to answer questions and distribute merchandise through social media challenges
• Assists marketing director by editing and analyzing content for YouTube video and Instagram promotions
• Handles customer service concerns by answering phone calls, managing email account
EXTRACURRICULAR
Rutgers Out-of-State Student Organization (OOSSO) -- President May 2019 – Present
• Created and co-leads a student organization with three other officers to support the 11% minority of out-of-state students and foster a sense of community
• Plans and hosts monthly meetings with detailed programming plans intended to educate about New Jersey
Rutgers ENACTUS September 2018 – Present
• Collaborates on projects founded on entrepreneurial action to implement sustainable social change
• Conducts market research to develop in depth evaluations of four different approaches to a hydroponics project and presents findings to team of six Research and Development committee members
Rutgers University Road to Communication and Media Program (RTCM) December 2017 – August 2018
• Participated in learning workshops, attended field trips, and corresponded monthly with alumni mentor to enhance knowledge about the media industry’s practices and trends
LANGUAGES AND SKILLS
• Proficient in American Sign Language (ASL)
• Experience using social media management programs Spredfast, Sprinklr
• Training in Microsoft Office (Word, PowerPoint, Excel), Wordpress, Google Sites
• Skilled on all social media platforms ex: Twitter, Instagram, Facebook, Pinterest, Snapchat, YouTube, LinkedIn