Emma Bassett Resume
Emma Bassett
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EDUCATION
Elon University, Elon, NC
Expected May 2021
Double Major: Marketing & International Business
WORK EXPERIENCE
Storage Scholars, Elon, NC Marketing Assistant
March 2019- Present
• Utilize social media of Facebook, Instagram, and GroupMe to boost brand awareness and advertise promotional activities
• Amplify sales through tabling in high- foot traffic areas across campus, and by talking with parents of students over the phone
Caren Forbes, New Canaan, CT Sales Associate
May 2018- Present
• Prepare excel report for sales activity and analysis
• Maintain knowledge of current sales and promotions to advertise and promote
• Participate in promotional activities at store and events, engage consumers, sell products
RELEVANT COURSEWORK Understanding Audiences
• Researched market segments and mediums of Instagram, NBC, and LinkedIn, to construct multiple white papers that analyze the relationship between a target market and a media platform
Principles of Marketing
• Developed buzz building activities for the food truck industry, and analyzed Amazon’s acquisition of Whole Foods Market to
construct a marketing plan including future recommendations
UNIVERSITY INVOLVEMENT
Phi Mu Sorority
Philanthropy Committee
2018- Present
• Encourage fundraising from 200+ sorority members for 24 hour dance marathon, Elonthon ($340,642.19 raised in 2019) • Budget resources for parents weekend event of 500 people
• Attain donations from local vendors for sorority fundraising events
Elon Relations
• Work with service committee and fraternal relations to help promote the philanthropy- Children’s Miracle Network
• Broadcast events on campus and in Elon community through social media platforms
MEDIA SKILLS
Microsoft Office: Excel (Certified 2019), Word, Powerpoint Social Media: LinkedIn, Facebook, Instagram, Poshmark Adobe Photoshop, Weebly
Emma Bassett
------------ |------------ |------------/in/emmapbassett
EDUCATION
Elon University, Elon, NC
Expected May 2021
Double Major: Marketing & International Business
WORK EXPERIENCE
Storage Scholars, Elon, NC Marketing Assistant
March 2019- Present
• Utilize social media of Facebook, Instagram, and GroupMe to boost brand awareness and advertise promotional activities
• Amplify sales through tabling in high- foot traffic areas across campus, and by talking with parents of students over the phone
Caren Forbes, New Canaan, CT Sales Associate
May 2018- Present
• Prepare excel report for sales activity and analysis
• Maintain knowledge of current sales and promotions to advertise and promote
• Participate in promotional activities at store and events, engage consumers, sell products
RELEVANT COURSEWORK Understanding Audiences
• Researched market segments and mediums of Instagram, NBC, and LinkedIn, to construct multiple white papers that analyze the relationship between a target market and a media platform
Principles of Marketing
• Developed buzz building activities for the food truck industry, and analyzed Amazon’s acquisition of Whole Foods Market to
construct a marketing plan including future recommendations
UNIVERSITY INVOLVEMENT
Phi Mu Sorority
Philanthropy Committee
2018- Present
• Encourage fundraising from 200+ sorority members for 24 hour dance marathon, Elonthon ($340,642.19 raised in 2019) • Budget resources for parents weekend event of 500 people
• Attain donations from local vendors for sorority fundraising events
Elon Relations
• Work with service committee and fraternal relations to help promote the philanthropy- Children’s Miracle Network
• Broadcast events on campus and in Elon community through social media platforms
MEDIA SKILLS
Microsoft Office: Excel (Certified 2019), Word, Powerpoint Social Media: LinkedIn, Facebook, Instagram, Poshmark Adobe Photoshop, Weebly