Emily Dessel Resume
EDUCATION
The Pennsylvania State University, University Park, Pennsylvania
Bellisario College of Communications Dean’s List: Spring 2017 – May 2020
B.A. in Public Relations May 2020
Minors: Business, Digital Media Trends and Analytics, Global and International Studies GPA: Cumulative 3.75
City, University of London / IES Abroad January – April 2019
Skills/Certifications: Google Analytics Certified, Hootsuite Certified, Cision Certified, Adobe InDesign, Canva
PUBLIC RELATIONS EXPERIENCE
1-800-FLOWERS.COM, Inc., Carle Place, N.Y. – Public Relations Intern June – August 2019
• Led internal communications initiatives and developed company-wide digital communications
• Conducted media outreach and secured coverage in several regional outlets
• Created social posts for the company’s LinkedIn page to showcase relevant news and company activity
• Developed media recap reports for executives and continuously monitored news through Google and Cision
• Facilitated a group internship project to create a compelling business plan for the enterprise organization, presented in front of the organization's executives, including CEO
Hawkins International Public Relations, New York, N.Y. – Public Relations Intern June – August 2018
• Created media lists, drafted and sent pitches to journalists across a variety of outlets including Condé Nast Traveler, Travel + Leisure, Harper's Bazaar, etc.
• Scanned and clipped media impressions, calculated media values and drafted coverage notes to send to clients
• Assisted with monthly reports and tracked monthly coverage
• Attended weekly internal meetings to share feedback on pitch responses and share ideas on future outreach
CAMPUS ENGAGEMENT
Public Relations Student Society of America (PRSSA) – Vice President (January 2019-May 2020). January 2017 – May 2020
• Served as chapter treasurer tasked with securing funding for all chapter resources
• Oversaw 80+ chapter members, executive board members, and committee chairs
• Helped chapter win November 2019 Pacesetter Award for a membership increase of 405.56%
VALLEY Magazine – Media Relations Chair January 2017 – May 2020
• Responsible for leading all media relations activities
• Pitch local/national media outlets to secure coverage
GiGi New York – Campus Brand Ambassador September 2018 – December 2018
• Increased brand awareness and promoted products and lifestyle on campus
• Constructed weekly promotions through content creation and implemented marketing campaigns on Instagram
• Selected and directed team members to help with promotion efforts as well as led weekly meetings
Kappa Delta Sorority – Vice President of Public Relations September 2017 – December 2018
• Managed and improved the chapter’s brand
• Managed the chapter’s presence on social media, traditional media, and physical presence in the community
• Developed and implemented a public relations plan, both internally and externally
• Created and guided committees and appointed officers under my chain of command
StudySoup – Marketing Coordinator September 2017– January 2018
• Networked with students on campus through presentations about StudySoup’s elite note-taking program
• Worked in teams with fellow marketing coordinators
• Pitched the note-taking program to classrooms of 100+ students
EDUCATION
The Pennsylvania State University, University Park, Pennsylvania
Bellisario College of Communications Dean’s List: Spring 2017 – May 2020
B.A. in Public Relations May 2020
Minors: Business, Digital Media Trends and Analytics, Global and International Studies GPA: Cumulative 3.75
City, University of London / IES Abroad January – April 2019
Skills/Certifications: Google Analytics Certified, Hootsuite Certified, Cision Certified, Adobe InDesign, Canva
PUBLIC RELATIONS EXPERIENCE
1-800-FLOWERS.COM, Inc., Carle Place, N.Y. – Public Relations Intern June – August 2019
• Led internal communications initiatives and developed company-wide digital communications
• Conducted media outreach and secured coverage in several regional outlets
• Created social posts for the company’s LinkedIn page to showcase relevant news and company activity
• Developed media recap reports for executives and continuously monitored news through Google and Cision
• Facilitated a group internship project to create a compelling business plan for the enterprise organization, presented in front of the organization's executives, including CEO
Hawkins International Public Relations, New York, N.Y. – Public Relations Intern June – August 2018
• Created media lists, drafted and sent pitches to journalists across a variety of outlets including Condé Nast Traveler, Travel + Leisure, Harper's Bazaar, etc.
• Scanned and clipped media impressions, calculated media values and drafted coverage notes to send to clients
• Assisted with monthly reports and tracked monthly coverage
• Attended weekly internal meetings to share feedback on pitch responses and share ideas on future outreach
CAMPUS ENGAGEMENT
Public Relations Student Society of America (PRSSA) – Vice President (January 2019-May 2020). January 2017 – May 2020
• Served as chapter treasurer tasked with securing funding for all chapter resources
• Oversaw 80+ chapter members, executive board members, and committee chairs
• Helped chapter win November 2019 Pacesetter Award for a membership increase of 405.56%
VALLEY Magazine – Media Relations Chair January 2017 – May 2020
• Responsible for leading all media relations activities
• Pitch local/national media outlets to secure coverage
GiGi New York – Campus Brand Ambassador September 2018 – December 2018
• Increased brand awareness and promoted products and lifestyle on campus
• Constructed weekly promotions through content creation and implemented marketing campaigns on Instagram
• Selected and directed team members to help with promotion efforts as well as led weekly meetings
Kappa Delta Sorority – Vice President of Public Relations September 2017 – December 2018
• Managed and improved the chapter’s brand
• Managed the chapter’s presence on social media, traditional media, and physical presence in the community
• Developed and implemented a public relations plan, both internally and externally
• Created and guided committees and appointed officers under my chain of command
StudySoup – Marketing Coordinator September 2017– January 2018
• Networked with students on campus through presentations about StudySoup’s elite note-taking program
• Worked in teams with fellow marketing coordinators
• Pitched the note-taking program to classrooms of 100+ students