Director of marketing
Robert Izquierdo
DIRECTOR OF DIGITAL MARKETING
------------ • ------------ • ------------
Digital marketing director who has propelled multi-million dollar brand growth,
maximized traffic and improved conversions.
____________________________________________________________________________________________________________
SUMMARY OF QUALIFICATIONS
• 10+ years of digital marketing leadership experience, web design and social media campaign management.
• Leading cross-functional campaign teams to maximize SMM, SEO, email and social media outcomes.
• Consistent ability to implement changes to marketing strategies to rebrand, improve conversions and drive revenues.
• Leverage analytics, usability and other strategies to optimize landing page performance.
• Utilize powerful “storytelling strategies” to position brand and products effectively.
• Fully Bilingual (English and Spanish).
____________________________________________________________________________________________________________
AREAS OF EXPERTISE
• Targeted Marketing • SEO/SMM • Brand Ambassador
• Content Strategy/Design • Social Media Marketing • Team Management
• Online B2B & B2C
• Email Marketing • Google & SM Analytics
• CRM Management • Adobe Creative Cloud
• Video Production
____________________________________________________________________________________________________________
PROFESSIONAL EXPERIENCE
Director of Marketing and Advertising (Contract Position) 2018 - Present
Biller Genie, Miami Shores, FL
GREW E-COMMERCE BUSINESS (NEW SIGNUPS) – INCREASED PROFITS SIX-FOLD – OPTIMIZED CONTENT
• Grew e-commerce business while also increasing profits more than 6 times.
• Lead digital marketing campaigns on email and SMM to increase conversion rate to 45% within first month.
• Spearheaded extensive A-B testing to measure and optimize the performance of email campaigns and increased open rates from 18% to 26% through a well-crafted drip messaging campaign with the creation of lead nurturing assets like videos and whitepapers, also shared in LinkedIn and Facebook.
• Developed communication strategy to geo-target prospects attending the 2018 Accountex conference via Instagram hashtag, landing numerous contacts and one large association partnership that holds 2,500 qualified prospects.
• Communicated with external content writers to ensure “company story” was delivered in alignment with company’s mission, values and unique selling proposition.
• Integrated a CRM to Biller Genie “Hubspot” to track and monitor in real time the customer lifecycle.
• Implemented AI technology with a LinkedIn platform 3rd party plugin to automate a sequence of messages to specific professionals in vertically targeted industries across the USA.
Director of Marketing and Advertising 2016 - 2018
Research Centers of America, Hollywood, FL
DROVE ONLINE & SOCIAL MEDIA SUCCESS – FOSTERED STRONG RELATIONSHIPS – LED TEAMS
• Oversaw the direction, planning and execution of digital and traditional marketing campaigns for three separate entities within Research Centers of America (DetoxMD, Ventre Medical Associates and TMS).
• Used KPIs, market research and in-market feedback to increase recruitment of patients for clinical studies.
• Maximized marketing ROI by developing videos, social media, direct mailers and social media ads.
• Fostered strong community relationships. Participated in key events to promote the brand.
• Managed communication and strategy for call center, onsite recruiters, web developers and PR agency.
Digital Marketing Manager 2013 - 2016
Pullman Miami Hotel and Resort, Miami, FL
MANAGED 128+ DIGITAL PROJECTS – EMAIL CAMPAIGN ROI OF $220K – INCREASED CUSTOMER GROWTH
• Launched a $900 email campaign resulting in an ROI of $220,000 targeting the corporate sector.
• Awarded “Digital Champion” recognition for overseeing 128 digital check-in projects.
• Created campaigns to engage and convert new customers to guests through Pullman’s website SMM/SMO.
• Modified technological approaches to better interact with millennials and improve the check-in process.
• Managed high budget photo shoot for the hotel while coordinating with all department heads.
• Developed and implemented Social Media campaigns and E-commerce strategies to improve overall website performance for increased hotel bookings and event booking conversions.
• Built strategic partnerships and contract agreements to barter with key industry agencies and vendors.
Digital Marketing Manager 2011 - 2013
Crescent Heights, Miami, FL
WORKED ON AWARD-WINNING WEBSITES – OPTIMIZED 17+ SITES – INCREASED SALES 39%
• Oversaw digital marketing initiatives for a national high-end luxury development brand.
• Optimized 17 responsive real estate websites with SEO enriched content.
• Conceived redesign for 10 dynamic real estate websites including marketing materials and video production.
• Produced and directed sales video for Tao at Sawgrass community leading to 39% increase in occupancy.
• Achieved record-breaking conversions across all platforms and markets using SEO, SEM and Ecommerce.
Marketing Art Director 2010 - 2011
CBT College, Miami, FL
• Leaded a team of 5 marketing professionals that consisted of web developers and graphic designers.
• Directed re-design of branding and subsequent rollout leading to 20% increase in enrollment.
• Created vision and conceived designs for marketing collateral for 5 college campuses.
• Expertly guided advertising and marketing strategy to support outreach towards specific demographics.
• Oversaw department’s graphic design internship program.
Production Coordinator 2008 - 2010
Viacom (QVC and VH1), Miami, FL
• Served as assistant director for QVC infomercials.
• Worked on a reality show for VH1 as a production manager.
• Coordinated production timelines, actors and production staff.
• Made artistic and technical decisions related to the image monitor as DP assistant.
• Oversaw location research and scheduling.
____________________________________________________________________________________________________________
EDUCATION
Bachelor’s Degree in Web Design/ Interactive Media – The Art Institute, Fort Lauderdale, FL 2011
Certifications/ Professional Development:
• Digital Marketer Development Program – BizHack Academy, Miami, FL 2018
• Hubspot Social Media Certification – Hubspot-Online, Miami, FL 2018
• Mastering Digital Marketing Certification – Wyncode Academy, Miami, FL 2017
• Marketing Strategy Certification – Cornell University, Ithaca, NY 2017
• Business Marketing Certification – Miami Dade College, Miami, FL 2014
• Digital Filmmaking – The Art Institute, Fort Lauderdale, FL 2012
__________________________________________________________________________________________________________
Complete Portfolio review at ------------
Robert Izquierdo
DIRECTOR OF DIGITAL MARKETING
------------ • ------------ • ------------
Digital marketing director who has propelled multi-million dollar brand growth,
maximized traffic and improved conversions.
____________________________________________________________________________________________________________
SUMMARY OF QUALIFICATIONS
• 10+ years of digital marketing leadership experience, web design and social media campaign management.
• Leading cross-functional campaign teams to maximize SMM, SEO, email and social media outcomes.
• Consistent ability to implement changes to marketing strategies to rebrand, improve conversions and drive revenues.
• Leverage analytics, usability and other strategies to optimize landing page performance.
• Utilize powerful “storytelling strategies” to position brand and products effectively.
• Fully Bilingual (English and Spanish).
____________________________________________________________________________________________________________
AREAS OF EXPERTISE
• Targeted Marketing • SEO/SMM • Brand Ambassador
• Content Strategy/Design • Social Media Marketing • Team Management
• Online B2B & B2C
• Email Marketing • Google & SM Analytics
• CRM Management • Adobe Creative Cloud
• Video Production
____________________________________________________________________________________________________________
PROFESSIONAL EXPERIENCE
Director of Marketing and Advertising (Contract Position) 2018 - Present
Biller Genie, Miami Shores, FL
GREW E-COMMERCE BUSINESS (NEW SIGNUPS) – INCREASED PROFITS SIX-FOLD – OPTIMIZED CONTENT
• Grew e-commerce business while also increasing profits more than 6 times.
• Lead digital marketing campaigns on email and SMM to increase conversion rate to 45% within first month.
• Spearheaded extensive A-B testing to measure and optimize the performance of email campaigns and increased open rates from 18% to 26% through a well-crafted drip messaging campaign with the creation of lead nurturing assets like videos and whitepapers, also shared in LinkedIn and Facebook.
• Developed communication strategy to geo-target prospects attending the 2018 Accountex conference via Instagram hashtag, landing numerous contacts and one large association partnership that holds 2,500 qualified prospects.
• Communicated with external content writers to ensure “company story” was delivered in alignment with company’s mission, values and unique selling proposition.
• Integrated a CRM to Biller Genie “Hubspot” to track and monitor in real time the customer lifecycle.
• Implemented AI technology with a LinkedIn platform 3rd party plugin to automate a sequence of messages to specific professionals in vertically targeted industries across the USA.
Director of Marketing and Advertising 2016 - 2018
Research Centers of America, Hollywood, FL
DROVE ONLINE & SOCIAL MEDIA SUCCESS – FOSTERED STRONG RELATIONSHIPS – LED TEAMS
• Oversaw the direction, planning and execution of digital and traditional marketing campaigns for three separate entities within Research Centers of America (DetoxMD, Ventre Medical Associates and TMS).
• Used KPIs, market research and in-market feedback to increase recruitment of patients for clinical studies.
• Maximized marketing ROI by developing videos, social media, direct mailers and social media ads.
• Fostered strong community relationships. Participated in key events to promote the brand.
• Managed communication and strategy for call center, onsite recruiters, web developers and PR agency.
Digital Marketing Manager 2013 - 2016
Pullman Miami Hotel and Resort, Miami, FL
MANAGED 128+ DIGITAL PROJECTS – EMAIL CAMPAIGN ROI OF $220K – INCREASED CUSTOMER GROWTH
• Launched a $900 email campaign resulting in an ROI of $220,000 targeting the corporate sector.
• Awarded “Digital Champion” recognition for overseeing 128 digital check-in projects.
• Created campaigns to engage and convert new customers to guests through Pullman’s website SMM/SMO.
• Modified technological approaches to better interact with millennials and improve the check-in process.
• Managed high budget photo shoot for the hotel while coordinating with all department heads.
• Developed and implemented Social Media campaigns and E-commerce strategies to improve overall website performance for increased hotel bookings and event booking conversions.
• Built strategic partnerships and contract agreements to barter with key industry agencies and vendors.
Digital Marketing Manager 2011 - 2013
Crescent Heights, Miami, FL
WORKED ON AWARD-WINNING WEBSITES – OPTIMIZED 17+ SITES – INCREASED SALES 39%
• Oversaw digital marketing initiatives for a national high-end luxury development brand.
• Optimized 17 responsive real estate websites with SEO enriched content.
• Conceived redesign for 10 dynamic real estate websites including marketing materials and video production.
• Produced and directed sales video for Tao at Sawgrass community leading to 39% increase in occupancy.
• Achieved record-breaking conversions across all platforms and markets using SEO, SEM and Ecommerce.
Marketing Art Director 2010 - 2011
CBT College, Miami, FL
• Leaded a team of 5 marketing professionals that consisted of web developers and graphic designers.
• Directed re-design of branding and subsequent rollout leading to 20% increase in enrollment.
• Created vision and conceived designs for marketing collateral for 5 college campuses.
• Expertly guided advertising and marketing strategy to support outreach towards specific demographics.
• Oversaw department’s graphic design internship program.
Production Coordinator 2008 - 2010
Viacom (QVC and VH1), Miami, FL
• Served as assistant director for QVC infomercials.
• Worked on a reality show for VH1 as a production manager.
• Coordinated production timelines, actors and production staff.
• Made artistic and technical decisions related to the image monitor as DP assistant.
• Oversaw location research and scheduling.
____________________________________________________________________________________________________________
EDUCATION
Bachelor’s Degree in Web Design/ Interactive Media – The Art Institute, Fort Lauderdale, FL 2011
Certifications/ Professional Development:
• Digital Marketer Development Program – BizHack Academy, Miami, FL 2018
• Hubspot Social Media Certification – Hubspot-Online, Miami, FL 2018
• Mastering Digital Marketing Certification – Wyncode Academy, Miami, FL 2017
• Marketing Strategy Certification – Cornell University, Ithaca, NY 2017
• Business Marketing Certification – Miami Dade College, Miami, FL 2014
• Digital Filmmaking – The Art Institute, Fort Lauderdale, FL 2012
__________________________________________________________________________________________________________
Complete Portfolio review at ------------