Digital Strategist, Logistics & Marketing Professional
CHRIS COEN
Digital Strategist, Logistics & Marketing Professional
Accomplished professional that combines sales, marketing and client service expertise in order to increase productivity, profits, and client satisfaction. Results oriented, problem solver, strong leader and team builder. Highly accomplished at relationship building in order to advance company mission. Technically trained and experienced on several Content Management System platforms including Etch, Documentum and Fetch.
Areas of Expertise
� Digital Content Development
� Editor/Copywriter
� Event Logistics
� Profit & Loss Budget Management � Project Management
� Account Management
� Communications
� New Product Launches � Branding Opportunities
� Client Relationship Manager
� Leadership & Team Building
� Digital Content Development
Key Skills Assessment
PROBLEM SOLVING � Proactively solve problems with positive and tactful information gathering techniques.
INTERPERSONAL COMMUNICATIONS � Energetic and committed to clear, effective interpersonal communications through the exchange of knowledge, experience, and common goals. Very professional
CLIENT MANAGEMENT AND IMPLEMENTATION � Adept at communication and marketing services, technical project management, and development of brand strategies.
RELATIONSHIP BUILDING � Successfully built strong, long-lasting business relationships with key clients, vendors and interdepartmental staff and peers.
Professional Experience
COX COMMUNICATIONS - ATLANTA, GA 2018 - Present
INTERNET EDITOR
� Obtains, continuously audits, updates and distributes information to enable front line colleagues to effectively support and serve customers. Information includes but is not limited to products, features, services, troubleshooting techniques, tariffs, rates, sales campaigns and promotions and competitive issues in the marketplace.
� Collaborates with regional and enterprise teams as appropriate to author internal Care Center communications including newsletters, bulletin boards and mini-launch communications.
� Creates and manages Critical Alerts using defined processes. In the event of internal and external customer impacting issues, ensures all critical information is created and presented to all customer contact personnel.
� Proactively monitors agent feedback tools and solicits feedback from customer contact personnel to enhance the usability and accuracy of information and communications. Researches alternatives and proposes improvement recommendations to leadership for enhancements to communications and knowledge center tools.
� Attends meetings and training sessions to collect and disseminate critical information concerning products, services, rates, tariff, and processes to customer contact staff from a variety of functions in the region.
� Acts as the internal / external regional expert by answering and referring questions and feedback regarding accuracy of content and resolving issues to ensure accuracy.
THE HOME DEPOT - ATLANTA, GA 2011 - 2018
DIGITAL MARKETING CONTENT AND INTERNET EDITOR (HOMEDEPOT.COM)
� Dedicated to effectively and efficiently maintaining ongoing key client relationships that are instrumental in continuing revenue and assisted the brand manager in evaluating analytics and customer metrics.
� Created and analyzed SEO copy for specific product lines and brand pages to increase page visibility and drive consumers to specific web pages. Wrote accurate and engaging content for digital communications channels.
� Developed content and refined links to enhance the customer experience by continually refining and adding online features and functionality.
� Diagnosed clients concerns and solved barriers to increase content optimization.
� Provided extensive technical training and support as it pertains to the Content Management System platforms.
� Acted as editor and proofreader to ensure all content is error free and represented The Home Depot brand effectively before placing content on the web.
� Content Coordinator responsible for successful implementation and delivery of CMS programs, analyzing site traffic patterns to measure effectiveness and coordinated with stakeholders to maintain editorial standards.
CONTAINER EXCHANGER, LLC - ATLANTA, GA 2008 - 2011
DIRECTOR OF INTERNET SALES /ACCOUNT MANAGER
� Communicates with Internet customers - Successfully met financial objectives and ensured goal attainment by defining logistical requirements, analyzing variances, and implementing corrective actions as required to meet delivery deadlines. Managed multiple accounts, ensured customer satisfaction, processing & billing all customer orders.
� Assisted in selecting products, coordinated shipments, created customs documents for suppliers and shippers.
� Key player in achieving Sales Office goals and cross selling goals of over 85%.
� Analyzed acquisition costs and rendered final sales agreements while meeting all deadlines.
� Managed, motivated and trained account managers and sales administrators to achieve their personal and professional best to meet sales and financial goals. Client Relationship Manager with a strong record of relationship building.
� Stayed abreast of product features while achieving & exceeding quarterly and annual company sales goals.
WORLD LEADERSHIP GROUP � JOHNS CREEK, GA 2005 - 2008
DIRECTOR OF COMMUNICATIONS / MARKETING
� Managed key client relationships, event marketing and communications along with client and vendor support to meet client�s goals and objectives.
� Responsible for project management, including the analysis of production costs, prioritizing assignments and inventory control � as well as inventory and supplier price lists.
� Increased client engagement and response time by 60%.
AVALON MORTGAGE - ATLANTA, GA 2003 - 2005
MORTGAGE SPECIALIST
� Successfully built and maintained strong, long-lasting business relationships with clients.
� Managed and tracked the progress of all initiatives to present customer with effective solutions.
� Prepared financial documents and calculated savings and financing for the client.
� Set company records for quarterly sales, named Avalon�s top performer in 2005.
Education
BRENAU UNIVERSITY, Gainesville, Georgia
Bachelor of Science in Education; Cum Laude / Mathematics with a minor in Journalism
SKILLS AND PROFICIENCIES
Proficient in Content Management Systems including Fetch, Documentum, Etch; Salesforce, Microsoft Office, Workfront
CHRIS COEN
Digital Strategist, Logistics & Marketing Professional
Accomplished professional that combines sales, marketing and client service expertise in order to increase productivity, profits, and client satisfaction. Results oriented, problem solver, strong leader and team builder. Highly accomplished at relationship building in order to advance company mission. Technically trained and experienced on several Content Management System platforms including Etch, Documentum and Fetch.
Areas of Expertise
� Digital Content Development
� Editor/Copywriter
� Event Logistics
� Profit & Loss Budget Management � Project Management
� Account Management
� Communications
� New Product Launches � Branding Opportunities
� Client Relationship Manager
� Leadership & Team Building
� Digital Content Development
Key Skills Assessment
PROBLEM SOLVING � Proactively solve problems with positive and tactful information gathering techniques.
INTERPERSONAL COMMUNICATIONS � Energetic and committed to clear, effective interpersonal communications through the exchange of knowledge, experience, and common goals. Very professional
CLIENT MANAGEMENT AND IMPLEMENTATION � Adept at communication and marketing services, technical project management, and development of brand strategies.
RELATIONSHIP BUILDING � Successfully built strong, long-lasting business relationships with key clients, vendors and interdepartmental staff and peers.
Professional Experience
COX COMMUNICATIONS - ATLANTA, GA 2018 - Present
INTERNET EDITOR
� Obtains, continuously audits, updates and distributes information to enable front line colleagues to effectively support and serve customers. Information includes but is not limited to products, features, services, troubleshooting techniques, tariffs, rates, sales campaigns and promotions and competitive issues in the marketplace.
� Collaborates with regional and enterprise teams as appropriate to author internal Care Center communications including newsletters, bulletin boards and mini-launch communications.
� Creates and manages Critical Alerts using defined processes. In the event of internal and external customer impacting issues, ensures all critical information is created and presented to all customer contact personnel.
� Proactively monitors agent feedback tools and solicits feedback from customer contact personnel to enhance the usability and accuracy of information and communications. Researches alternatives and proposes improvement recommendations to leadership for enhancements to communications and knowledge center tools.
� Attends meetings and training sessions to collect and disseminate critical information concerning products, services, rates, tariff, and processes to customer contact staff from a variety of functions in the region.
� Acts as the internal / external regional expert by answering and referring questions and feedback regarding accuracy of content and resolving issues to ensure accuracy.
THE HOME DEPOT - ATLANTA, GA 2011 - 2018
DIGITAL MARKETING CONTENT AND INTERNET EDITOR (HOMEDEPOT.COM)
� Dedicated to effectively and efficiently maintaining ongoing key client relationships that are instrumental in continuing revenue and assisted the brand manager in evaluating analytics and customer metrics.
� Created and analyzed SEO copy for specific product lines and brand pages to increase page visibility and drive consumers to specific web pages. Wrote accurate and engaging content for digital communications channels.
� Developed content and refined links to enhance the customer experience by continually refining and adding online features and functionality.
� Diagnosed clients concerns and solved barriers to increase content optimization.
� Provided extensive technical training and support as it pertains to the Content Management System platforms.
� Acted as editor and proofreader to ensure all content is error free and represented The Home Depot brand effectively before placing content on the web.
� Content Coordinator responsible for successful implementation and delivery of CMS programs, analyzing site traffic patterns to measure effectiveness and coordinated with stakeholders to maintain editorial standards.
CONTAINER EXCHANGER, LLC - ATLANTA, GA 2008 - 2011
DIRECTOR OF INTERNET SALES /ACCOUNT MANAGER
� Communicates with Internet customers - Successfully met financial objectives and ensured goal attainment by defining logistical requirements, analyzing variances, and implementing corrective actions as required to meet delivery deadlines. Managed multiple accounts, ensured customer satisfaction, processing & billing all customer orders.
� Assisted in selecting products, coordinated shipments, created customs documents for suppliers and shippers.
� Key player in achieving Sales Office goals and cross selling goals of over 85%.
� Analyzed acquisition costs and rendered final sales agreements while meeting all deadlines.
� Managed, motivated and trained account managers and sales administrators to achieve their personal and professional best to meet sales and financial goals. Client Relationship Manager with a strong record of relationship building.
� Stayed abreast of product features while achieving & exceeding quarterly and annual company sales goals.
WORLD LEADERSHIP GROUP � JOHNS CREEK, GA 2005 - 2008
DIRECTOR OF COMMUNICATIONS / MARKETING
� Managed key client relationships, event marketing and communications along with client and vendor support to meet client�s goals and objectives.
� Responsible for project management, including the analysis of production costs, prioritizing assignments and inventory control � as well as inventory and supplier price lists.
� Increased client engagement and response time by 60%.
AVALON MORTGAGE - ATLANTA, GA 2003 - 2005
MORTGAGE SPECIALIST
� Successfully built and maintained strong, long-lasting business relationships with clients.
� Managed and tracked the progress of all initiatives to present customer with effective solutions.
� Prepared financial documents and calculated savings and financing for the client.
� Set company records for quarterly sales, named Avalon�s top performer in 2005.
Education
BRENAU UNIVERSITY, Gainesville, Georgia
Bachelor of Science in Education; Cum Laude / Mathematics with a minor in Journalism
SKILLS AND PROFICIENCIES
Proficient in Content Management Systems including Fetch, Documentum, Etch; Salesforce, Microsoft Office, Workfront