Digital Media Architect
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Location: Newnan, GA, USA
University: Hampton University
Major: Marketing

Digital Media Architect

J a r e d M c C u l l o u g h

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S K I L L S

• Microsoft Office Suite • Direct Marketing • Social Media Marketing
• Media Planning • Project Management • SEO
• Advertising • Marketing Strategy • Online Advertising
• Marketing Communications • Integrated Marketing • E-mail Marketing
• Video Editing • CRM • Press Releases
• Adobe Creative Cloud • Employee Training • Event Planning

W O R K E X P E R I E N C E

Breaking Dawn Marketing and Advertising Atlanta, GA
Copywriter September 2018 – Present
• Develop campaign concepts and communication that are fresh, powerful, and action-oriented
• Work collaboratively with the team to help shape ideas or initial thoughts into bigger ideas
• Create communication of all kinds, from advertising headlines and website body copy to social media posts and specialized product demos
• Bring ideas to life visually by working closely with designers and developers
• Write copy consistent with guidelines and our clients’ brand tone of voice
• Present concepts to key stakeholders both internally and externally

City of Atlanta Parks and Recreation Municipal Agency Atlanta, GA
Program and Marketing Assistant April 2015 - Present
• Assisted with the coordination of services and activities for the summer program
• Interviewed, evaluated, and hired camp counselors
• Conducted site evaluations
• Assisted with the planning and implementation of educational, recreational and social enrichment activities
• Developed training materials and camp lesson plans
• Manage Social Media editorial calendar while driving growth & engagement via social sites such as Instagram, Twitter, Facebook, LinkedIn, etc.
• Initiated the Social Media Campaign and created all content to be published using Hootsuite
• Prepared PowerPoints to be presented by the Executive Director for the City of Atlanta's Councilmembers
• Strategically wrote weekly newsletters to our Full-Time Staff, Seasonal Staff, and the parents of our Camp Best Friends Program to enhance the perception of the program across the city

Ebony Fire Dance Troupe Remote, Non-profit Hampton, VA
Social Media Director April 2016 – Present
• Edits video content for the for to be primarily used on social media in innovative ways to raise awareness and increase recruitment.
• Reviews and edits pictures for social media and provides the copy for all post
• Executing social community engagement programs that produces user-generated content
• Invigorated a dedicated fanbase and won $5,000 for the scholarships and recruitment from AT&T and Ciara

Band Room Nation Non-profit Atlanta, GA
Director of Media January 2014 – Present
• Maintaining, Updating, and Promoting all of SRDC’s Facebook activities
• Produces all promotional videos for Social Media using Final Cut Pro
• Creative Directs all photoshoots that promote our brand and events
• Directed the first annual BRONAA (Band Room Nation Achievement Awards)

Empire State Tax Atlanta, GA
Marketing Manager October 2016 - February 2017
• Oversaw marketing needs of the company and translated those into business solutions
• Develop and lead the Marketing Representative team, including monitoring sales calls, providing guidance and directing community involvement
• Drive overall CRM and direct marketing strategy
• Manage content development for Facebook, Twitter, LinkedIn, Snapchat and Pinterest to ensure they are aligned with the brand and business goals
• Oversaw creation and delivery of press releases, advertisements, and other marketing materials
• Oversee social media strategy and manage the day to day social media operations
• Monitor effectiveness of SEO plans and create the roadmap for accomplishments

Listatrade Freelance Position Atlanta, GA
Content Marketing Director November 2014 – August 2016
• Updated and increased followers on Instagram, Facebook, Google+, LinkedIn, and other social media outlets for a wide variety of small entrepreneurs while enhancing their brand
• Utilized Hootsuite and other social media clients to pre-schedule daily post, engage with potential clients, and increase awareness of Listatrade and/or their clients
• Create the social media strategy for clients, coordinating with stakeholders across the Company to ensure its effectiveness
• Disperse and generate newsletters and blogs to email user groups using Constant Contact

Artmore Hotel Atlanta, GA
Social Media Coordinator February 2014 – Aug 2014
• Scheduled, programmed, and developed content for The Artmore Hotel’s blog using Wordpress
• Maintained, Updated, Responded and Promoted to all of the Artmore Hotel’s Facebook and Twitter activities
• Initiated the Instagram campaign
• Monitor and comment on trends in social media trends and application, acting as company spokesperson within the Social Media industry
• Producing, editing, and shooting videos for the blog and YouTube
• Coordinate the planning of social media campaigns
• Developed on-site body content, meta descriptions, and page titles in support of SEO strategies

Hampton University Non-profit Hampton, VA
Athletic Marketing Assistant (Nov 2008 Intern) - March 2010-Feb 2013
• Initiated the “Turn it Blue” Viral Marketing Campaign which unites the Athletic department with all Hampton University fans using all social media platforms
• Determined the appropriate channels and times for commercials on local and national channels
• Optimize new social content across all channels using A/B testing. Results included a 90% boost in link clicks and a 200% boost in engagement overall

• Validated, Hired, and Supervised Intern and Work Study Students at Athletic Events and office hours
• Planed, initiated, and controlled all on court/field activities at Athletic functions
• Initiated and maintained relationships with many corporate sponsors
• Developed full service offerings across programmatic media, search, social media, television, radio, print and direct mail
• Coordinated “Sprit Events” that utilize the combined efforts of the Hampton University Band, Cheerleaders, Student Activities, and other Dance teams
• Maintained, uplifted, and controlled distribution graphics of all Social Networking Pages to promote the Athletic Department daily
• Managed day-to-day activities, including online advocacy, writing and creating content, community-outreach efforts, promotions, etc

• Planned and coordinated tailgating activities prior to each game
• Assistant to the Coach for the Ebony Fire Dance Troupe at Hampton University (2008-2013)
• Assistant to the Coach for the Blue Thunder Cheer Squad at Hampton University (2008-2013)

A C C O M P L I S H M E N T S and C E R T I F I C A T I O N S
• Time Person of the Year 2006
• AdWords Display Certification
• AdWords Search Certification • AdWords Video Certification • AdWords Fundamentals
• Google Shopping Certification • AdWords Mobile Certification • Google Analytics Individual
Qualification

E D U C A T I O N

Hampton University Hampton, VA
BS Marketing, December 2009

•Managed the Hampton University "Blue Thunder" Cheerleading Team (2004 2005)
•Managed the Hampton University "Force" Marching Band (2005-2006)
•Performed in the Hampton University “Force” Marching Band (cymbals) (2006- 2008)

Social Media