Digital Media Analyst
Yusongnan (Agnes) Zhang
------------ � ------------
Unit 35B, 1QPS Tower, 42-20 24th St, Long Island City, NY 11101
EDUCATION_______________________________________________________________________________________________
New York University New York, NY
Candidate of MS in Intergaetd Marketing May, 2020
University of Wisconsin-Madison Madison, WI
Bachelor of Business Administration degree May 2017
Majors: Marketing; Operations & Technology Management; Supply Chain Management Specialization
Overall GPA: 3.38/4.0
EXPERIENCE______________________________________________________________________________________________
SeQuel Response Madison, WI
Digital Media Analyst Dec 2016 � Mar 2018
? Managed 10+ digital campaigns across channels (paid search, social, display, video, etc) and optimized performance on a daily basis
? Planned ad structures and created ads on Google, Facebook, LinkedIn, YouTube, etc., and conduct AB tests for landing pages
? Analyzed ad performance using tools including Google Anlaytics and AdWords, and boosted conversion rates with derived insights
? Develop and tested hypotheses based on data analytics, conducted SEO, and generated results for clients that exceeded KPIs
CUNA Mutual Group Madison, WI
Ecommerce & Channel Analyst June 2016 � August 2016
? Analyzed web traffic with Google Analytics and optimize online user experience to increase leads gen and conversion rate by 30%
? Conducted SEO by optimizing page content, and resulted in higher ranking on Google by 1-3 for specific search terms
KAOS Productions Madison, WI
Marketing & Social Media Specialist October 2015 � December 2015
? Promoted electronic music of Kaos, a producer from MTV channel to possible target markets through social media and events
? Increased customer base by 10% through online marketing, advertising and communication with potential audience
Industrial and Commercial Bank of China (ICBC) Harbin, China
Marketing Research Analyst June 2015 � August 2015
? Analyzed database of 200,000 customers, and conducted customer research to provide insights for market and product development
? Conducted SWOT analysis of ICBC and its competitors to decide target customer and drive more brand recognition across channels
The Walt Disney Company Orlando, FL
Merchandiser January 2015 � May 2015
? Demonstrated and sold merchandise with sales value of $6000 per day, and assured to guarantee high customer satisfaction
? Handled cash both using POS and manually with 100% accuracy, and generated top sales record of the month among all the stores
Harper�s BAZAAR Magazine Beijing, China
Public Reltaions / Editor May 2014 � August 2014
? Connected with over 50 marketing representatives of various international brands and assured the availability of samples for rent
? Edited articles for new issue, selected apparel set for models, and assisted editors with fashion item purchases and other tasks
College Fashionista Madison, WI
Editor January 2014 � August 2014
? Captured fashion trends by snapping photos on campus and posted weekly articles on website and social media to increase followers
? Organized monthly meeting with other 9 Style Gurus on campus to discuss new trends and thoughts
CERTIFICATION___________________________________________________________________________________________
Google Analytics Certificate Valid through December 2017
Adwords Certificate (Search & Display & Mobile & Video) Valid through November 2017
ACTIVITIES________________________________________________________________________________________________
The Student Retail Association Madison, WI
Member September 2015 � Present
? Teamed up with 3 people as �Bucky�s Life Stylists� in Kohl�s case competition and ranked top 30 among all teams nationwide
? Tailored creative improvement ideas for Kohl�s to enhance customer loyalty among young demographic based on current situation
Band �Oxygen� Madison, WI
Keyboard Player October 2012 � Present
? Recomposed and performed popular American and Chinese rock and pop music
? Collaborated with band members through rehearsals
SKILLS____________________________________________________________________________________________________
? Proficient in MS Office (Windows, Excel, PowerPoint, Access, Outlook, etc), Google Analytics, Adwords, A/B Testing, Bing Ads
Manager, MVT, AWR Cloud, Paid Search, SQL, Social Media (Facebook, Instagram, LinkedIn), Atlas, Facebook Power Editor, Ads
Manager, Unbounce, SEO, SEM, PLA, Supermetrics, Photoshop
? Languages: English, Chinese, Korean
Yusongnan (Agnes) Zhang
------------ � ------------
Unit 35B, 1QPS Tower, 42-20 24th St, Long Island City, NY 11101
EDUCATION_______________________________________________________________________________________________
New York University New York, NY
Candidate of MS in Intergaetd Marketing May, 2020
University of Wisconsin-Madison Madison, WI
Bachelor of Business Administration degree May 2017
Majors: Marketing; Operations & Technology Management; Supply Chain Management Specialization
Overall GPA: 3.38/4.0
EXPERIENCE______________________________________________________________________________________________
SeQuel Response Madison, WI
Digital Media Analyst Dec 2016 � Mar 2018
? Managed 10+ digital campaigns across channels (paid search, social, display, video, etc) and optimized performance on a daily basis
? Planned ad structures and created ads on Google, Facebook, LinkedIn, YouTube, etc., and conduct AB tests for landing pages
? Analyzed ad performance using tools including Google Anlaytics and AdWords, and boosted conversion rates with derived insights
? Develop and tested hypotheses based on data analytics, conducted SEO, and generated results for clients that exceeded KPIs
CUNA Mutual Group Madison, WI
Ecommerce & Channel Analyst June 2016 � August 2016
? Analyzed web traffic with Google Analytics and optimize online user experience to increase leads gen and conversion rate by 30%
? Conducted SEO by optimizing page content, and resulted in higher ranking on Google by 1-3 for specific search terms
KAOS Productions Madison, WI
Marketing & Social Media Specialist October 2015 � December 2015
? Promoted electronic music of Kaos, a producer from MTV channel to possible target markets through social media and events
? Increased customer base by 10% through online marketing, advertising and communication with potential audience
Industrial and Commercial Bank of China (ICBC) Harbin, China
Marketing Research Analyst June 2015 � August 2015
? Analyzed database of 200,000 customers, and conducted customer research to provide insights for market and product development
? Conducted SWOT analysis of ICBC and its competitors to decide target customer and drive more brand recognition across channels
The Walt Disney Company Orlando, FL
Merchandiser January 2015 � May 2015
? Demonstrated and sold merchandise with sales value of $6000 per day, and assured to guarantee high customer satisfaction
? Handled cash both using POS and manually with 100% accuracy, and generated top sales record of the month among all the stores
Harper�s BAZAAR Magazine Beijing, China
Public Reltaions / Editor May 2014 � August 2014
? Connected with over 50 marketing representatives of various international brands and assured the availability of samples for rent
? Edited articles for new issue, selected apparel set for models, and assisted editors with fashion item purchases and other tasks
College Fashionista Madison, WI
Editor January 2014 � August 2014
? Captured fashion trends by snapping photos on campus and posted weekly articles on website and social media to increase followers
? Organized monthly meeting with other 9 Style Gurus on campus to discuss new trends and thoughts
CERTIFICATION___________________________________________________________________________________________
Google Analytics Certificate Valid through December 2017
Adwords Certificate (Search & Display & Mobile & Video) Valid through November 2017
ACTIVITIES________________________________________________________________________________________________
The Student Retail Association Madison, WI
Member September 2015 � Present
? Teamed up with 3 people as �Bucky�s Life Stylists� in Kohl�s case competition and ranked top 30 among all teams nationwide
? Tailored creative improvement ideas for Kohl�s to enhance customer loyalty among young demographic based on current situation
Band �Oxygen� Madison, WI
Keyboard Player October 2012 � Present
? Recomposed and performed popular American and Chinese rock and pop music
? Collaborated with band members through rehearsals
SKILLS____________________________________________________________________________________________________
? Proficient in MS Office (Windows, Excel, PowerPoint, Access, Outlook, etc), Google Analytics, Adwords, A/B Testing, Bing Ads
Manager, MVT, AWR Cloud, Paid Search, SQL, Social Media (Facebook, Instagram, LinkedIn), Atlas, Facebook Power Editor, Ads
Manager, Unbounce, SEO, SEM, PLA, Supermetrics, Photoshop
? Languages: English, Chinese, Korean