Digital Marketing Specialist
3+ years experienced Digital Marketing Professional with a track record of conceptualizing and aggressively implementing digital marketing initiatives spanning SEO, SEM, email marketing, social media, etc. to drive brand disability and growth. Proficient in liaising with influencers to forge strategic alliances and delivering user-centric solutions in compliance with client requirements. Highly skilled in executing content strategy and online marketing campaigns to deliver compelling business value to key stakeholders and clients.
2015- 2019 | BA in Mass Communications, specializing in Journalism and Media Marketing
Design and establish marketing collateral for sales meetings, trade shows, and marketing executives.
Responsible for tracking campaign progress and designing various digital marketing materials such as designs, artwork, and video content for social platforms.
Manage all social media platforms, including internet forums and blogs.
Stay current with industry trends to maintain and update website and marketing content for competitive edge.
Management of all of the national, industry-specific events; including national conferences, seminars and webcasts. Establishing a corporate events resource team that provides guidelines, best practices and support for smaller, local events Managing the budget to ensure that events are produced according to budgetary expectations.
Developing programming and managing content in collaboration with the industry marketing leads.
Collaborating on the writing, designing, and producing of program content, invitations, web landing pages, etc., working closely with the corporate marketing team in the execution.
Partner closely with Social Center Of Excellence (COE) measurement team to provide weekly and monthly standard business reports to business unit and social segment leads. Provide real-time data monitoring and coverage reports for events, launches and campaigns.
Partner with social media strategists to test and optimize content across social media networks, and highlight most effective content or programs real time.
Ensure data quality in reporting tools, proper analytics implementation and reporting accuracy.