Digital Marketing Specialist
Digital marketer with 10 years experience managing campaigns and launching products.
++Experience++
Head of Marketing, Intelligent Trading Foundation, Asia, January 2018 - November 2018
- Oversaw all marketing operations, content, social media, PR, and branding
- Enhanced customer acquisition process to onboard 4,000+ software users
- Planned, launched, and optimized campaigns across paid and search channels
- Managed team of 5 to deploy multifaceted content program to engage target audience
- Analyzed engagement with Facebook and Google Analytics to track success of campaigns
Digital Marketing Specialist, Independent Projects, Asia, September 2014 - October 2017
- Organized online summit with 52 speakers and sold 350 tickets with Facebook Ads in 2 weeks
- Developed MVP software solution in 2 weeks and sold $20,000 during a 3-day launch
- Wrote guest blog post that generated 3,000+ email subscribers within 2 weeks of publishing
- Built e-commerce site with Search Engine Optimization (SEO) to rank #1 for top 2 keywords
- Recorded restaurant marketing podcast with 100 episodes and 1,500+ monthly downloads
Agency Owner, Restaurant Member, Chicago, October 2010 - August 2014
- Coordinated social media, email, and search marketing campaigns for 30+ restaurants
- Planned 90-day marketing calendars that aligned promotions to seasonal events / holidays
- Trained and managed a team of 7 remote designers, developers, and support staff
- Redesigned, wrote copy for, and maintained mobile-optimized WordPress websites
- Hosted vendor booths at 12 food expos, including the NRA Food Show in Chicago
Digital marketer with 10 years experience managing campaigns and launching products.
++Experience++
Head of Marketing, Intelligent Trading Foundation, Asia, January 2018 - November 2018
- Oversaw all marketing operations, content, social media, PR, and branding
- Enhanced customer acquisition process to onboard 4,000+ software users
- Planned, launched, and optimized campaigns across paid and search channels
- Managed team of 5 to deploy multifaceted content program to engage target audience
- Analyzed engagement with Facebook and Google Analytics to track success of campaigns
Digital Marketing Specialist, Independent Projects, Asia, September 2014 - October 2017
- Organized online summit with 52 speakers and sold 350 tickets with Facebook Ads in 2 weeks
- Developed MVP software solution in 2 weeks and sold $20,000 during a 3-day launch
- Wrote guest blog post that generated 3,000+ email subscribers within 2 weeks of publishing
- Built e-commerce site with Search Engine Optimization (SEO) to rank #1 for top 2 keywords
- Recorded restaurant marketing podcast with 100 episodes and 1,500+ monthly downloads
Agency Owner, Restaurant Member, Chicago, October 2010 - August 2014
- Coordinated social media, email, and search marketing campaigns for 30+ restaurants
- Planned 90-day marketing calendars that aligned promotions to seasonal events / holidays
- Trained and managed a team of 7 remote designers, developers, and support staff
- Redesigned, wrote copy for, and maintained mobile-optimized WordPress websites
- Hosted vendor booths at 12 food expos, including the NRA Food Show in Chicago