Digital Marketing
no image
Digital Marketing

Digital Marketing Manager/Multimedia Producer 06/2011 to Current
BSI (British Standard Institution) � Herndon, VA
Plan, design, capture, edit and implement video, interactive and motion graphics, digital, and other related presentations.
Functional accountability include creation and production of original and existing multimedia elements (i.e., video, audio,
graphics, and integration of animation sequences, composing and incorporating PowerPoint content), digitizing content for
use in digital projects, and oversight of media delivery production.
Maintain ------------ corporate website and service specific website (and additional web properties as assigned) content to
leverage marketing best practices for all aspects of the site.
Actively seek areas for improvement and leads the development, management, and creation of best practices for multimedia
tools and presentations for internal use and external use on ------------ corporate website and the LMS.
Generates best practice processes to be leveraged across local and international offices. Leads the full life-cycle and
management of BSI Group America's customer webinar events.
Manages entire CMS, Salesforce/Pardot lead generation documents and forms. Generates analytics reporting, supports
development of both milestones and goals for marketing related activities.
Executes online marketing research across SEM, SEO, and online sponsorships. Participates in user acceptance testing and
monitoring of BSI America's web properties.
Conducts monthly knowledge sharing sessions across regions to capture �Lessons Learned� and streamline the product
improvement process.
Recommends developmental improvements based on tracking and analysis.
Develops wireframes, site maps, and content inventories.
Selected Accomplishments:
Rebranding EORM acquisition to EHS Services and Solutions Lead on design and development of bsi-supplychain website.
Optimized BSI's web conferences services by improving technical offerings that benefited the end user experience.
Generated and implemented live online course delivery product .
Lead in managing the U.S.website overhaul, working with our U.K. counterparts to migrate content to the U.S. to UAT
testing site to QA to live production site.
Defined webinar to LMS process and led training for Canada and Mexico.
Worked closely with subject matter experts to develop several high selling elearning modules for medical device, IT service
management, Audit Process, Quality Management and more.
Developed marketing and product videos which increased brand recognition, product awareness, and site traffic.

Brand Ambassador/Sales Representative 04/2011 to Current
Premium Retail Services � Northern VA
Master product knowledge and deliver training to store staff
Real-time reporting on sales recorded and in-store engagements
Provide in store demonstration on the latest technologies
Built relationships with customers to increase likelihood of repeat business.
Carry out sales goals as a representative of top Fortune 500 companies.


Video Editor/Assistant Project Manager 09/2007 to 06/2011
Empire Media Group, Inc � Springfield, VA
Originated and adapted digital content for clients while staying abreast with market trends to ensure content is current and
up-to-date.
Preparing, implementing and maintaining cost-effective project budgets.
Developed and pitched proposals for client bids.
Logged, digitized, and edited videos on non-linear editing software.
Created animations and motion graphics.
Conducted video review sessions with clients and implemented changes as necessary.
Enhanced and updated company website utilizing Dreamweaver.
Wrote and edited scripts for internal and client presentation.
Selected Accomplishments:
Served as lead project manager on enhancements to the Navy Yard Museum - scheduling, pricing, installation, content
development, technical guidance documents.
Compiled specifications and requirements for Navy Memorial Navy Log kiosk remodeling, worked with client to assure
project schedule was met, installation met the customer satisfaction as well as ADA compliant.
Worked for Stafford County Public schools to implement digital signage across the county, responsibilities include pricing,
creating documentation to maintain and operate Scala digital signage, installed server, assured all components met the
technical requirements for proper installation.
Studio Production Crew Member 06/2006 to 08/2006
WCVE Richmond PBS � Richmond, VA
Responsibilities included setting erection, studio lighting, camera operation, and field production operations; assisting the
production manager in the organization of tasks in the production office; liaising with the entire film crew on all aspects of
studio and production activities.