Digital Marketer & Designer
Skills:
Digital Marketing
• Social media marketing
• Brand strategy
• Search engine optimization
• Email marketing
• Content marketing
• User persona development
• Market research and clarification
• A/B testing
Other
• Programming (HTML, CSS, Javascript)
• Graphic design and animation
• Agile project management
• Human-centered design process
Tools:
• Adobe Creative Suite (Photoshop, Illustrator, After Effects, Indesign)
• Salesforce
• Hubspot
• Marketo
• Wordpress
• Google Ads
• Campaign Manager (Facebook and LinkedIn)
Experience:
Lemonhead Consulting
Creative Consultant {Winter 2019}
• Diagnosed our client’s problem through conducting in-depth market research, customer empathy interviews, social media ethnography and focus groups
• Ideated novel solutions based on insights, to meet the client’s goal of catalyzing growth and scaling the business
• Digitally designed all prototypes and brand collateral used to pitch our idea to the client
Metadata.io
Digital Marketing Manager {Fall 2018}
• Published over 300 organic social media posts through Facebook and LinkedIn, generating over 3,500 engagements and increasing overall engagement by 250%
• Streamlined operations for social media marketing through the adoption of a new tool, to optimize efficiency and organization
• Collected, organized and analyzed all quarterly data, then designed a benchmark report to represent trends and patterns for our clients
• Designed creative for over 50 targeted account-based marketing ads on Facebook, LinkedIn and Display, reaching up to a 75% higher CTR than industry benchmarks
Norstar International
Brand Strategy and Digital Marketing Associate {Summer 2018}
• Conducted market research and developed 4 ideal customer profiles
• Brainstormed and outlined 4 digital marketing campaigns, targeting each customer segment through Google Shop, Facebook, Instagram and Linkedin
• Deployed A/B tests optimized for demand generation, resulting in an average CTR of 1.5%
• Created 4 keyword-optimized landing pages to test through digital ads; the winning landing page resulted in a CTR of 2.38%
Web and Graphic Designer {Summer 2017 - Spring 2018}
• Designed and launched 4 e-commerce websites for Norstar’s product lines through Wordpress, with the addition of HTML and CSS
• Conducted keyword research and improved search engine ranking through keyword-optimized meta tags
• Implemented tracking pixels onto websites for retargeting campaigns
• Targeted 5 specific customer segments for FlowZone, Norstars leading product line, through designing landing pages specific to the needs of the user
Institute For Entrepreneurship
Teaching Assistant {Spring 2018 }
• Created informational videos and detailed descriptions of concepts regarding digital marketing in early-stage startups to assist the professor in all course sections
• Graded student assignments and provided insightful suggestions to improve their digital marketing skills
Habitat For Humanity
Social Media Marketer and Volunteer {Spring 2017 - Spring 2018}
• Promoted events and trips by engaging with students and other organizations through digital marketing on Facebook, Instagram and Twitter
Education:
Miami University, Oxford, OH
Bachelor of Arts in Interactive Media Studies
• Minor: Entrepreneurship
• Honors: Dean’s List (4 semesters), Startup Star(2018), Best Colleague(2018), Dean’s Student Advisory Council(2019)
• Study-Away: San Francisco Digital Innovation Program (Fall 2018), San Francisco Creative Consulting (Winter 2019)
• Graduation: Spring 2019
Skills:
Digital Marketing
• Social media marketing
• Brand strategy
• Search engine optimization
• Email marketing
• Content marketing
• User persona development
• Market research and clarification
• A/B testing
Other
• Programming (HTML, CSS, Javascript)
• Graphic design and animation
• Agile project management
• Human-centered design process
Tools:
• Adobe Creative Suite (Photoshop, Illustrator, After Effects, Indesign)
• Salesforce
• Hubspot
• Marketo
• Wordpress
• Google Ads
• Campaign Manager (Facebook and LinkedIn)
Experience:
Lemonhead Consulting
Creative Consultant {Winter 2019}
• Diagnosed our client’s problem through conducting in-depth market research, customer empathy interviews, social media ethnography and focus groups
• Ideated novel solutions based on insights, to meet the client’s goal of catalyzing growth and scaling the business
• Digitally designed all prototypes and brand collateral used to pitch our idea to the client
Metadata.io
Digital Marketing Manager {Fall 2018}
• Published over 300 organic social media posts through Facebook and LinkedIn, generating over 3,500 engagements and increasing overall engagement by 250%
• Streamlined operations for social media marketing through the adoption of a new tool, to optimize efficiency and organization
• Collected, organized and analyzed all quarterly data, then designed a benchmark report to represent trends and patterns for our clients
• Designed creative for over 50 targeted account-based marketing ads on Facebook, LinkedIn and Display, reaching up to a 75% higher CTR than industry benchmarks
Norstar International
Brand Strategy and Digital Marketing Associate {Summer 2018}
• Conducted market research and developed 4 ideal customer profiles
• Brainstormed and outlined 4 digital marketing campaigns, targeting each customer segment through Google Shop, Facebook, Instagram and Linkedin
• Deployed A/B tests optimized for demand generation, resulting in an average CTR of 1.5%
• Created 4 keyword-optimized landing pages to test through digital ads; the winning landing page resulted in a CTR of 2.38%
Web and Graphic Designer {Summer 2017 - Spring 2018}
• Designed and launched 4 e-commerce websites for Norstar’s product lines through Wordpress, with the addition of HTML and CSS
• Conducted keyword research and improved search engine ranking through keyword-optimized meta tags
• Implemented tracking pixels onto websites for retargeting campaigns
• Targeted 5 specific customer segments for FlowZone, Norstars leading product line, through designing landing pages specific to the needs of the user
Institute For Entrepreneurship
Teaching Assistant {Spring 2018 }
• Created informational videos and detailed descriptions of concepts regarding digital marketing in early-stage startups to assist the professor in all course sections
• Graded student assignments and provided insightful suggestions to improve their digital marketing skills
Habitat For Humanity
Social Media Marketer and Volunteer {Spring 2017 - Spring 2018}
• Promoted events and trips by engaging with students and other organizations through digital marketing on Facebook, Instagram and Twitter
Education:
Miami University, Oxford, OH
Bachelor of Arts in Interactive Media Studies
• Minor: Entrepreneurship
• Honors: Dean’s List (4 semesters), Startup Star(2018), Best Colleague(2018), Dean’s Student Advisory Council(2019)
• Study-Away: San Francisco Digital Innovation Program (Fall 2018), San Francisco Creative Consulting (Winter 2019)
• Graduation: Spring 2019