Diane Lombardi
DIANE LOMBARDI
West Babylon, NY 11704 | ------------ | ------------
------------/in/dianelombardi
DIGITAL MARKETING | SEM | PPC | EMAIL CAMPAIGN | DIGITAL CAMPAIGN | DATABASE MARKETING PROFESSIONAL
• Strong background in Traditional and Digital Marketing - SEM (Microsoft & Google Adwords); Email Marketing; Catalog. Website Search Management for Company Product Site with 1 Million+ Products in 21 Categories.
• Increased Clicks by 17% and Decreased Spend by 29% YoY (17/18) in Microsoft Advertising. On Target for Google Adwords YoY (18/19).
• Decreased Company Product Website "Zero Search Results" Parameters to Below 2%.
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AREAS OF EXPERTISE
Google & Microsoft Advertising (Shopping & Search) | SEM | PPC | Google Analytics Reporting |Website Facets Management | Website Search Optimization (Boosts, Filters, Synonyms, Redirects) | Database Queries (SQL) | Excellent QC and UAT Qualities | Knack for Finding Errors
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EXPERIENCE
GLOBAL INDUSTRIAL/SYSTEMAX, Port Washington, NY
Manager, Marketing Database & Circulation 05/2007 - 09/2019
Traditional Direct Marketing and Digital Marketing:
• Search Engine Marketing (SEM) - Microsoft and Google Adwords.
• Paid Search Campaigns (PPC) - Campaign Monitoring and Optimization.
• Manage Share of Paid Search $1 Million+ Weekly Budget Allocated for 1 Million+ Products.
• Web Analytics / Research / Track and Report on KPI Goals.
• Email Marketing - Manage, Proof, Track, Report on Campaigns.
• Website Quality Control and UAT (User Acceptance Testing).
• Website Search Result Optimization / Search Engineering / Facet Applications.
• Catalog Marketing / List Brokerage / Database Management.
Circulation Manager 03/1996 - 05/2007
Global Computer/Global Equipment Divisions
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EDUCATION
Bachelors Computer Science, Hofstra University Hempstead, NY
CERTIFICATE
Market Motive - Web Analytics Practitioner – 2017
DIANE LOMBARDI
West Babylon, NY 11704 | ------------ | ------------
------------/in/dianelombardi
DIGITAL MARKETING | SEM | PPC | EMAIL CAMPAIGN | DIGITAL CAMPAIGN | DATABASE MARKETING PROFESSIONAL
• Strong background in Traditional and Digital Marketing - SEM (Microsoft & Google Adwords); Email Marketing; Catalog. Website Search Management for Company Product Site with 1 Million+ Products in 21 Categories.
• Increased Clicks by 17% and Decreased Spend by 29% YoY (17/18) in Microsoft Advertising. On Target for Google Adwords YoY (18/19).
• Decreased Company Product Website "Zero Search Results" Parameters to Below 2%.
-------------------------------------------------------------------------------------------------------------------------------
AREAS OF EXPERTISE
Google & Microsoft Advertising (Shopping & Search) | SEM | PPC | Google Analytics Reporting |Website Facets Management | Website Search Optimization (Boosts, Filters, Synonyms, Redirects) | Database Queries (SQL) | Excellent QC and UAT Qualities | Knack for Finding Errors
-------------------------------------------------------------------------------------------------------------------------------
EXPERIENCE
GLOBAL INDUSTRIAL/SYSTEMAX, Port Washington, NY
Manager, Marketing Database & Circulation 05/2007 - 09/2019
Traditional Direct Marketing and Digital Marketing:
• Search Engine Marketing (SEM) - Microsoft and Google Adwords.
• Paid Search Campaigns (PPC) - Campaign Monitoring and Optimization.
• Manage Share of Paid Search $1 Million+ Weekly Budget Allocated for 1 Million+ Products.
• Web Analytics / Research / Track and Report on KPI Goals.
• Email Marketing - Manage, Proof, Track, Report on Campaigns.
• Website Quality Control and UAT (User Acceptance Testing).
• Website Search Result Optimization / Search Engineering / Facet Applications.
• Catalog Marketing / List Brokerage / Database Management.
Circulation Manager 03/1996 - 05/2007
Global Computer/Global Equipment Divisions
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EDUCATION
Bachelors Computer Science, Hofstra University Hempstead, NY
CERTIFICATE
Market Motive - Web Analytics Practitioner – 2017