Deirdre M. Cipolla, Final resume
Deirdre Moore Cipolla
200 Bennett Avenue • Apt. 1H • New York, NY 10040
------------ • ------------
SUMMARY:
Experience in project and marketing management, communications, events, public relations, and development in non-profit and for-profit sectors. A strong history of working collaboratively across complex teams, departments, and vendors; setting clear expectations of schedule, budget, and deliverables. Skilled at coordinating myriad competing interests in pressured and rapidly evolving situations with calm and control.
ACCOMPLISHMENTS:
• Strategic planning and campaign management of over 150 cross-media campaigns annually
• Creation and oversight of comprehensive creative briefs and production schedules for upwards of 125 projects per multiple departmental stakeholders
• Company-wide liaison for all major marketing, public relations, event, and fundraising platforms
• Head of Brand Committee for brand and content oversight and approvals
• Budgeting analysis and oversight for 25 annual special events and $15,000,000 subscription campaign – all maintained within budget
• Contract negotiation
• Strong writing, editing, and proofreading skills
• Event planning
• Proficient in Google Suite and Microsoft Office Suite
• Social media project management-Facebook, Instagram, Twitter
New York Philharmonic – Marketing and Creative Services
Associate Director, Marketing and Creative Services 2013-1/2020
Marketing and Events Management Positions 2000-2013
• Budget and project management for all marketing campaigns.
• Project managed 20+ single ticket marketing campaigns annually, with 15,000 renewing subscribers, resulting in subscription ticket sales over $5 million.
• Creative direction for all aspects of each campaign e.g. copy, images, format, offer language, messaging.
• Serve as central liaison in aspects of marketing campaign including digital, social media and direct mail assets.
• Facilitate all production elements including graphic design, both in-house and independent; copy content for all printed material, social media, digital advertising and display ads; and brand consistency.
• Negotiate contracts with all outside vendors e.g. direct mail services; IATSE (Stagehands Union) and Lincoln Center Production Office, printers and visual display production teams.
• Daily communication with primary design agencies, fine-tuning layout, design and copy for each individual marketing campaign, including social media assets (Facebook, Instagram, Twitter).
• Brand Review Committee Member ensuring consistency of brand guidelines across all marketing platforms.
• Supervision of interns and marketing assistant.
New York City Opera
Marketing Associate 1998-2000
• Writing, editing, producing, and managing WQXR and WNYC ads.
• Writing press releases and creative briefs.
• Project managing subscription campaign.
• Directing and managing New York Times advertising campaign.
COMMUNITY ENGAGEMENT POSITIONS:
Higher Ground Festival
Marketing Director /Development Support 2015-Present
• Create and manage inaugural marketing campaign for newly formed non-profit interdisciplinary performing arts organization.
• Socially connect artists with structured meet-ups for future concert collaborations.
• Created all marketing and promotional materials for subsequent annual galas and seasonal productions.
• Outreach to current and potential sponsors.
• Solicit donations both in-kind and cash.
UP Theater Company 2018-Present
Member of Company
• Management of Promotions and Public Relations for AEA Off-Broadway theater company.
• Included writing press releases, securing reviewers, story pitches to major publications, carrying brand and production design through social media and print. Facilitated ticket sales through Marketing efforts.
Inwood Art Works
Marketing Asst. Director 2016-Present
• Provided all marketing and public relations support for Theatrical, Film Festival and Visual Art components including daily social media updates across all platforms.
• Community Liaison for Inwood and Washington Heights businesses, public and private schools, and elected officials.
PROFESSIONAL DANCER
• 10 years of professional dance performance experience, including ballet, musical theater, and modern/contemporary.
EDUCATION:
Bachelor of Arts ~ Cum Laude
Dance/Radio & TV Broadcasting
Butler University, Indianapolis, IN
Deirdre Moore Cipolla
200 Bennett Avenue • Apt. 1H • New York, NY 10040
------------ • ------------
SUMMARY:
Experience in project and marketing management, communications, events, public relations, and development in non-profit and for-profit sectors. A strong history of working collaboratively across complex teams, departments, and vendors; setting clear expectations of schedule, budget, and deliverables. Skilled at coordinating myriad competing interests in pressured and rapidly evolving situations with calm and control.
ACCOMPLISHMENTS:
• Strategic planning and campaign management of over 150 cross-media campaigns annually
• Creation and oversight of comprehensive creative briefs and production schedules for upwards of 125 projects per multiple departmental stakeholders
• Company-wide liaison for all major marketing, public relations, event, and fundraising platforms
• Head of Brand Committee for brand and content oversight and approvals
• Budgeting analysis and oversight for 25 annual special events and $15,000,000 subscription campaign – all maintained within budget
• Contract negotiation
• Strong writing, editing, and proofreading skills
• Event planning
• Proficient in Google Suite and Microsoft Office Suite
• Social media project management-Facebook, Instagram, Twitter
New York Philharmonic – Marketing and Creative Services
Associate Director, Marketing and Creative Services 2013-1/2020
Marketing and Events Management Positions 2000-2013
• Budget and project management for all marketing campaigns.
• Project managed 20+ single ticket marketing campaigns annually, with 15,000 renewing subscribers, resulting in subscription ticket sales over $5 million.
• Creative direction for all aspects of each campaign e.g. copy, images, format, offer language, messaging.
• Serve as central liaison in aspects of marketing campaign including digital, social media and direct mail assets.
• Facilitate all production elements including graphic design, both in-house and independent; copy content for all printed material, social media, digital advertising and display ads; and brand consistency.
• Negotiate contracts with all outside vendors e.g. direct mail services; IATSE (Stagehands Union) and Lincoln Center Production Office, printers and visual display production teams.
• Daily communication with primary design agencies, fine-tuning layout, design and copy for each individual marketing campaign, including social media assets (Facebook, Instagram, Twitter).
• Brand Review Committee Member ensuring consistency of brand guidelines across all marketing platforms.
• Supervision of interns and marketing assistant.
New York City Opera
Marketing Associate 1998-2000
• Writing, editing, producing, and managing WQXR and WNYC ads.
• Writing press releases and creative briefs.
• Project managing subscription campaign.
• Directing and managing New York Times advertising campaign.
COMMUNITY ENGAGEMENT POSITIONS:
Higher Ground Festival
Marketing Director /Development Support 2015-Present
• Create and manage inaugural marketing campaign for newly formed non-profit interdisciplinary performing arts organization.
• Socially connect artists with structured meet-ups for future concert collaborations.
• Created all marketing and promotional materials for subsequent annual galas and seasonal productions.
• Outreach to current and potential sponsors.
• Solicit donations both in-kind and cash.
UP Theater Company 2018-Present
Member of Company
• Management of Promotions and Public Relations for AEA Off-Broadway theater company.
• Included writing press releases, securing reviewers, story pitches to major publications, carrying brand and production design through social media and print. Facilitated ticket sales through Marketing efforts.
Inwood Art Works
Marketing Asst. Director 2016-Present
• Provided all marketing and public relations support for Theatrical, Film Festival and Visual Art components including daily social media updates across all platforms.
• Community Liaison for Inwood and Washington Heights businesses, public and private schools, and elected officials.
PROFESSIONAL DANCER
• 10 years of professional dance performance experience, including ballet, musical theater, and modern/contemporary.
EDUCATION:
Bachelor of Arts ~ Cum Laude
Dance/Radio & TV Broadcasting
Butler University, Indianapolis, IN