Robert (Bob) Davis
250 Bicentennial Way #712 Santa Rosa, CA 95403
Executive Contract Writer/ Editor Santa Rosa, CA 2015 - Present
Retained by authors to edit their novels, memoirs, self-help books. Editing included writing, spelling, syntax, copy consistency and copy flow/segues.
Retained by start-ups to devise and execute strategies; write web sites, analyze results of multivariate tests. Retained by Local nonprofit to accelerate fundraising; train staff.
Disability Services & Legal Center (DSLC) Santa Rosa, CA 2015 - 2016
Sr. Development Specialist
Retained on contract for the Bay Area’s largest provider of services to the disabled community:
Wrote fundraising appeals/follow-ups for annual gala; segmented list(s) to create personalized communication; increased donor income by 27%; Wrote News Releases for Bay Area media to increase area-wide brand penetration; Wrote all external communication, including ghostwritten article under ED/Board Member’s byline for Sonoma Medicine Magazine (the quarterly publication of the Sonoma County Medical Association); Worked 1-to-1 with members of Board of Directors to enhance their personal solicitation skills.
Adknowledge Los Angeles, CA 2011-2015
Sr. Content Copywriter
Retained on contract for a world leader in affiliate network direct response advertising. Adknowledge, then a competitor of Facebook, Google, Yahoo, and others, was the largest privately owned Internet advertising network. I was contracted to write a series of direct response campaigns for their affiliate network resulting in a 51% consumer clickthrough rate.
UST Global, Inc. Aliso Viejo, CA 2006-2011
Senior Consultant to the CEO for Marketing/Corporate Communications
As Consultant to the CEO for one of the world’s largest IT Services companies, strategized/wrote all public speeches/statements/articles for CEO; collaborated with all cross-cultural C-level executives to enhance their verbal and written skills to maximize their executive presence; Wrote news releases, white papers; assisted in researching / writing / preparing all proposals for potential Fortune 500® clients.
Franchise Services, Inc., Mission Viejo, CA 2003-2006
Vice President Marketing/Corporate Communications (Sir Speedy/TeamLogic IT/Summit Marketing Communications)
As VP of Marketing for three of the satellite companies of the world’s largest franchisor to small and medium-sized businesses, headed a 13-person department providing strategic and tactical support to over 2,000 franchisees worldwide. Budget responsibility: $9.7 million. Managed external vendors. Created strategy and wrote new website for company (www.sirspeedy.com); Re-negotiated print and broadcast schedules, saving over $150,000 annually; Created in-house ad agency which earned $660,000 in bottom-line dollars by negotiating and purchasing media directly.
SERVED on BOARDS of:
California Diabetes Association, (Nor. CA)
Special Olympics (VA & CA);
Local Projects for children’s health programs (CA)
Orange County (CA) YMCA – Community Services Branch
Netz4Life – Orange County non-profit helping at-risk youth through sports and education
English, History, Marketing, Advertising, Writing