Danielle McGuire
Communication Specialist | Nixa Public School District
June 2018�Present
Supervises and maintains all communication platforms - websites, social media, publications, etc.
Maintains website formats and navigation to ensure continuity and standardization.
Maintains digital advertising spots and writes sponsored content for advertisers.
Evaluates, tracks and reports usage of the district communication mediums, and recommends improvements to existing platforms.
Proofreads and edits content while following up with various departments on content deadlines and annual/regular updates.
Gathers and provides all content communications - e-newsletter, emails, newsletters, websites, social media, etc.
Assists in the organization of the annual State of the Community Dinner.
Assists in the organization and planning of the school�s annual Back to School Bash which provides clothing, supplies, and assistance to students in need.
Assists in the internal communication efforts for all on-site CoxHealth clinics.
Assists in the implementation of district communication goals.
Assists in the management and implementation of the district's safety plan.
Assists in the management of the district's FEMA safe rooms.
Served on the district's safety and security team.
Marketing Coordinator | 417 Magazine
August 2017�June 2018
Creates and executes effective strategies through a behavioral marketing program.
Writes and manages social media for all events, contests and promotions.
Builds webpages in Wagtail for all marketing efforts, events, contests and promotions.
Assists with internal communications and external PR efforts.
Works with sponsors and advertisers for events and promotions.
Coordinates and writes Club 417.
Creates and executes PR plans for each issue company-wide.
Manages both 417 and Biz 417 People Pics pages and freelance photographers.
Trains, promotes and serves as support for our 417 Tix platform.
Marketing Assistant | 417 Magazine
January 2016�August 2017
Manager of the People Pics photography team.
Manage sweepstakes and promotions.
Manage department interns.
Assists communication coordinator.
Assist the marketing department with digital marketing efforts.
Assists with event logistics.
Establishes monthly PR plans.
Writes Club 417.
SKILLS
Organization
Microsoft Office
Adobe Photoshop
HTML and CSS
Technical Writing
Copywriting
Social Media Writing
Social Media Marketing
Social Media Management
Content Marketing
Event Planning
PRESENTATIONS
*GIVEN AT CONFERENCES/WORKSHOPS TO DATE
ADA Accessible Websites & Newsletters
2019 Communication Trends
Marketing Tactics: Knowing Your Audience
ACCOMPLISHMENTS
Hermes Creative Award: Gold for Print Media | Publications
Hermes Creative Award: Honorable Mention for Electronic Media | E-Communication
Internationally published in the Association of School Business Officials International School Business Affairs� magazine.
Communication Specialist | Nixa Public School District
June 2018�Present
Supervises and maintains all communication platforms - websites, social media, publications, etc.
Maintains website formats and navigation to ensure continuity and standardization.
Maintains digital advertising spots and writes sponsored content for advertisers.
Evaluates, tracks and reports usage of the district communication mediums, and recommends improvements to existing platforms.
Proofreads and edits content while following up with various departments on content deadlines and annual/regular updates.
Gathers and provides all content communications - e-newsletter, emails, newsletters, websites, social media, etc.
Assists in the organization of the annual State of the Community Dinner.
Assists in the organization and planning of the school�s annual Back to School Bash which provides clothing, supplies, and assistance to students in need.
Assists in the internal communication efforts for all on-site CoxHealth clinics.
Assists in the implementation of district communication goals.
Assists in the management and implementation of the district's safety plan.
Assists in the management of the district's FEMA safe rooms.
Served on the district's safety and security team.
Marketing Coordinator | 417 Magazine
August 2017�June 2018
Creates and executes effective strategies through a behavioral marketing program.
Writes and manages social media for all events, contests and promotions.
Builds webpages in Wagtail for all marketing efforts, events, contests and promotions.
Assists with internal communications and external PR efforts.
Works with sponsors and advertisers for events and promotions.
Coordinates and writes Club 417.
Creates and executes PR plans for each issue company-wide.
Manages both 417 and Biz 417 People Pics pages and freelance photographers.
Trains, promotes and serves as support for our 417 Tix platform.
Marketing Assistant | 417 Magazine
January 2016�August 2017
Manager of the People Pics photography team.
Manage sweepstakes and promotions.
Manage department interns.
Assists communication coordinator.
Assist the marketing department with digital marketing efforts.
Assists with event logistics.
Establishes monthly PR plans.
Writes Club 417.
SKILLS
Organization
Microsoft Office
Adobe Photoshop
HTML and CSS
Technical Writing
Copywriting
Social Media Writing
Social Media Marketing
Social Media Management
Content Marketing
Event Planning
PRESENTATIONS
*GIVEN AT CONFERENCES/WORKSHOPS TO DATE
ADA Accessible Websites & Newsletters
2019 Communication Trends
Marketing Tactics: Knowing Your Audience
ACCOMPLISHMENTS
Hermes Creative Award: Gold for Print Media | Publications
Hermes Creative Award: Honorable Mention for Electronic Media | E-Communication
Internationally published in the Association of School Business Officials International School Business Affairs� magazine.