Daniel Zhou's Resume
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Location: San Ramon, CA, USA
School: Academy of Art University
Major: Fashion Marketing and Brand Management

Daniel Zhou's Resume

DANIEL XUANANG ZHOU
San Francisco |------------ | ------------
Graphic Designer, Fashion Marketer
Portfolio: ------------


EDUCATION

MFA in Fashion Marketing & Brand Management
GPA: 3.5, Sept 2017 - May 2020
Academy of Art University, San Francisco, CA

Fashion Institue of Technology, New York, NY
Exchange Program: Fashion Merchandising
Sept 2015 - May 2016

BA in Fashion Merchandising
Zhejiang Sci-Tech University, Hangzhou, Zhejiang
Sept 2013 - May 2017


SKILLS

Fashion Marketing
• Branding
• Marketing Strategy
• Trend Analysis
• Brand Analysis
• Visual Merchandising
• Digital Marketing
• Business Planning

Graphic Design
• Brand Identity
• Visual Identity
• Typography
• Illustration
• Infographic
• Product Photography

Software
• Adobe Photoshop
• Adobe Illustrator
• Adobe InDesign
• Adobe Lightroom
• Adobe Premiere
• Microsoft Windows Office
• iMovie
• SketchUp
• RoomSketcher

Language
• English - Advanced
• Mandarin - Native Speaker


PROFESSIONAL EXPERIENCE

Freelance Graphic Designer,
Nov, 2019-Present
San Francisco, CA
• Photograph products
• Edit promotional images for holiday season
• Design brand identities for new season
• Give advice about visual identity building
• Produce videos for online summits

Marketing/Graphic Design Assistant | 360Fashion Network
Jun, 2019-Oct, 2019
Santa Clara, CA
• Built social media visual assets
• Designed graphics for special event’s website
• Edited Product photography for the online store
• Drafted marketing content
• Planned marketing timetable

Marketing Department Intern YiKu Trading Co., Ltd.
May, 2016-Oct, 2016
Hangzhou, Zhejiang
• Developed and implemented promotional strategies
• Consulted with advertising teams to plan promotions
• Created retail displays to highlight particular products
• Updated seasonal displays
• Enhanced store and display appearance
• Analyzed consumer behaviors and market trends


RELATED PROJECTS

• “When Diversity Meets Technology" Online Summit
• ”Digital Fashion” Online Summit
• Product Photography for Maison Verbena Holiday Collection
• Brand Identity Design for Kowloon Tong Café
• Marketing Agency Business Plan Thesis "Thunder Monkey"


HONORS & AWARDS

• The Spring Show 2020
Project: Thunder Monkey
Academy of Art University

Creative, Graphic Design, Fashion Marketing