Creative Marketing Specialist - Leah Boles
Creative Marketing Specialist - Leah Boles

Nice to meet you!

I’m writing to let you know that I am the Marketing Professional you are looking for! As a digital marketing professional with over eight years of experience, I know my diverse skills and creative whimsy will make me an asset to your team.

I’ve built my diverse career in a variety of industries where I was not just the marketing lead, but also the content editor, graphic designer, social media expert, analyst, and SEO guru. I’m not only used to wearing many hats, I sincerely enjoy it; I thrive in an environment where I’m constantly picking up new skills from my position.

I am most importantly a creative problem solver – particularly when it comes to implementing new brand initiatives. One of my most challenging projects involved redesigning eD------------'s email marketing platform as a powerful lead generation tool. With an email marketing program that was almost non-existent when I was brought on to the team, I had my work cut out for me. The first task involved diving into what analytics were available for the few sends over the past 2 years to gauge what had worked and what did not. From there, I applied those analytics into creating a basic content roadmap that was later defined into an email marketing calendar based on A/B tests done to test open rate and click-through rate increases. Finally, I redesigned the entire theme, design, and structure of our email templates based on current trends and what we discovered in our A/B tests. The result? An increase from an average 14% open rate (OR) to a 30% open rate (OR), an increase from an overall average of a 0.5% click-through rate (CTR) to a 3% click-through rate (CTR), and an average increase of 2 contracts per month. I believe in applying this same level of detailed problem solving of tasks as visible as preparing materials for a top-level presentation and as routine as making sure the printer never runs out of paper.

In closing, I am thrilled at the possibility of being able to create alongside your team and would love the opportunity to meet with you and discuss the value I believe I could bring to your organization. I appreciate your time and consideration, and look forward to hearing from you.

Warm Regards,

Leah Boles