Creative Innovator
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Creative Innovator

LORI FINTA
14642 Charter Place Baton Rouge, LA 70817 |------------ | ------------

June 17,2020

Dear Hiring Manager:
I was elated to see your posting for the Film Editor on LinkedIn. I would embrace the opportunity to collaborate with a company that has the same culture and mission as I. My passion and experience in storytelling, documentaries and the creative realm could add tremendous value to your team. The recent posting for Video Film Editor is a great match with my experience as I have outlined for you below:

Bachelor’s Degree, 20+ years of experience
• Hold a Bachelor’s Degree in Communications and have worked in Video Production and Marketing for over 20 years creating, storytelling utilizing FCP, Premiere, Photoshop, AfterEffects, Illustrator, MS Office and more software.
Develop, design, plan, direct, and implement client campaigns
• Developed ideas, designed storyboards, wrote scripts, hired talent, rented equipment, produced/directed and sometimes edited commercials.
Proactive, multi-task, problem-solvers, self-directed, and detail-oriented
• Partnered with internal/external clients in multiple divisions to clarify goals, proactively mitigate issues, and resolve complex problems.
Ability to work in a fast-paced environment
• Managed and prioritized commercial videos and digital creative content to achieve client schedules on aggressive timelines at Cox Media.

Please refer to my resume for specific accomplishments, and I hope to speak with you as well. As I know that you are busy, I will plan to follow up. Thank you for your consideration.

Sincerely,
Lori Finta
Creative Solutions Manager
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Lori A. Finta
New Orleans, LA 70130 ------------
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Creative Solutions Leader
Innovative Video Specialist, Managing Teams with Grace & Integrity
Passionate storyteller and collaborative problem solver, using brainstorming, project management, and training strengths to output core and digital creations. Translating complex ideas into clear, understandable, and actionable processes and outcomes. Enthusiastic leader, meeting commitments in time limited, fast-paced environments. Liaise between producers and clients, communicating information leading to idea generation.
Expertise includes:
Video & Digital Creative | Client Relationship & Expectation Management
Professional Experience
COX MEDIA, New Orleans, LA 2009 - Present
Creative Solutions Manager, Production Department 2015 - Present
Manage 5 offices in state with 4 producers. Direct creative and production operations in Louisiana Cox media markets.
• Exceeded 2019 production budget 15% by upselling quality core / digital creative, usage of premium equipment, multiple vendor capabilities, and speed to market.
• Matched client budget to production options, resulting in lasting client relationships and less churn.
• Led initial client meetings, determining goals and immediate needs, developing and producing storyboards for client approval, establishing timelines and expectations with client representatives.
• Collaborated with strategists and analysts, leveraging demographics, information, and marketing trends impacting client ROI by identifying target client, how to best impact client strategy, developing and designing commercials featuring branding for new companies and redesigning current looks.
Producer / Director / Editor, Cox 4, Local Programming 2009 - 2015
Produced, directed, edited and designed for live shows and sports and pre-produced shows
• Devised opens and closes, managing stage operations, cameras, audio graphics, and scoreboard on live productions, coordinating between talent and producers, ensuring smoothly operated live broadcast.
• Developed long-form documentaries for Fortune 500 companies and non-profits, including Ochsner and Dow, Greater Baton Rouge Food Bank and Dancing with the Stars by interviewing key personnel, translating their passion and love for work into compelling stories.
• Directed government and public affairs local TV shows and promoted non-profit organizations, including CASA, Big Buddy, Junior League of Baton Rouge, Braveheart Louisiana, and Habitat for Humanity, resulting in enhanced community and client relationships.

TIPITINA’S MUSIC CO-OP, Baton Rouge, LA 2008 - 2009
Manager, Non-Profit Co-Op
Maintained and expanded client relationships.
• Sought out artists and musicians as prospects through personal connections, word of mouth, introducing offerings and expanding membership.
• Implemented training sessions between clients and local professionals, developing member skills, leading to increased work and income.
• Educated clients on new and existing technology by bringing in instructors to teach pro-tools, recoding techniques, and leveraging software, including Photoshop and Illustrator, allowing members to produce own music.

Education
Bachelor of Arts (BA), Journalism, University of Memphis, Memphis, TN

Professional Development
Courageous Conversations
Building your Brand
Trust begins with me
Positive Employee Relations Strategy

Technical Proficiencies
Final Cut Pro, Premiere Pro, Tricaster, AfterEffects, Photoshop, Illustrator,
Excel, Word, Outlook, PowerPoint and Keynote, Chyron

Work Examples
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