Copywriter/Social Media Strategist
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Location: Daly City, CA, USA
School: Academy of Art University
Field of study: Advertising

Copywriter/Social Media Strategist

Proofreader (Part-time)
S&P Global Market Intelligence, Manhattan, New York
December 2018 – Present
• Performs quality checks on transcripts of companies’ earnings calls/shareholder presentations/conferences for grammar, spelling, syntax, and style
• Verifies the accuracy of information and referenced facts by crosschecking them against databases, newsletters, press releases, and other relevant resources
• Corrects typographical and grammatical errors, and ensures that statements are clear

Marketing Operations Coordinator (Full-time)
SF Fire Credit Union, San Francisco, California
May 2018 – March 2020
• Set up and tracked performance of email campaigns within Act-On
• Successfully launched email campaigns, garnering more than 30% open and click-through rates
• Launched the website’s Identity Theft and Fraud Awareness section, updating content on a monthly basis
• Created the credit union’s social media strategy
• Wrote and execute/schedule monthly social calendar within Hootsuite
• Functioned as the credit union’s social media manager, strategist, and writer
• Analyzed data from social media platforms, Hootsuite, Act-On and other online tools, then provided recommendations to stakeholders

Financial Services Consultant (Part-time)
SF Fire Credit Union, San Francisco, California
October 2014 – April 2018
• Assisted supervisor and manager in day-to-day operations
• Served as one-stop-shop for members’ financial concerns and needs – card disputes, auto loan
or credit card applications, opening savings and checking accounts, opening IRAs

Financial Services Officer (Full-time)
Denali Alaskan Federal Credit Union, Anchorage, Alaska
March 2013 – July 2014
• Reviewed all documents needed for loan applications
• Closed loan deals worth $1,000,000 in less than 2 years
• Strengthened customers’ affinity to the Credit Union by cross-selling relevant financial products
and services

Senior Copywriter (Full-time)
DDB Philippines, Taguig City, Philippines
September 2011 –November 2012
• Trained teammates in selling creative ideas to creative directors and clients
• Mentored art directors and writers in mining insights and generating creative ideas
• Partnered with Strategic Planning and Account Planning groups in identifying brand message and strategy
• Expanded the agency’s business by having the winning campaign for the Duty-Free Philippines pitch
• Successfully launched 360-degree campaigns for prepaid products of a telecommunications company

Senior Copywriter (Full-time)
Harrison Communications/ McCann Worldgroup Philippines, Taguig City, Philippines
May 2005 – September 2011
• Created a unified brand identity, look, and voice for a luxurious residential building
• Brought back teens’ brand affinity to Coca-Cola by spearheading a music marketing campaign
• Spearheaded an experiential ad campaign that made a new medicine brand a top contender in the category
• The brain behind a campaign that added creative recognition to the agency:
- Neozep’s “Bravo” TVC campaign – Finalist, 2008 Asia-Pacific Marketing Effectiveness Awards
- Neozep’s “Hole in the Wall” OOH material – Global Award winner (Outdoor Announcement) and Finalist (Guerilla Advertising category), 2007 New York Festival

Account Executive
Harrison Communications (McCann’s subsidiary) Makati City, Philippines
July 2003 – May 2005
• Developed integrated marketing plans for brands
• Spokesperson of brands/clients to advertising regulatory boards
• Filtered market research and turned data into relevant consumer insights
• Provided in-depth analysis of competitors’ advertisements and recommended possible solutions to clients

Academy of Art University
September 2014 – May 2017
Master of Fine Arts in Advertising, Copywriting Track

University of Santo Tomas, Manila, Philippines
June 1999 – May 2003
Bachelor of Arts, Major in Communication Arts

Final Cut Pro, Adobe Creative Suite, HTML

English, Tagalog

2016, Bronze, Young Glory (Public Education Brief)
2015, Bronze, Young Glory (Ebola Virus Brief)
2008, Finalist, Asia-Pacific Marketing Effectiveness Award (Neozep “Bravo” Campaign)
2007, Global Award (Outdoor category), New York Fest (Neozep “Hole in the Wall” OOH)
2007, Finalist (Guerilla Advertising category), New York Fest (Neozep “Hole in the Wall” OOH)

Life after 6 p.m.
Moongazing, Swimming, Volleyball