Sean C. Campbell
1613 Winterberry Drive
Rocky Mount, NC 27804
QualityOne Communications August 2013-Present
• Direct editorial function—allocate resources, assign projects, manage workflow, and provide timely updates to client—for awarded government and commercial contracts, including the US Departments of Education and Defense, and Wells Fargo.
• Provide strategic direction for editorial team to increase productivity and support organizational priorities.
• Develop dual training/educational content—learning goals, intended outcomes, facilitation/instructional guide, evaluation design—to support client learning for both independent and collaborative settings.
• Create client style-guides to ensure printed material consistently employs appropriate written voice, preferred grammatical conventions, clarifying text features, and other client specifications to brand published copy.
• Edit copy to ensure stylistic consistency and grammatical/factual accuracy
• Apply style-guide preferences to documents, per client specifications.
• Revise copy for clarity, logical presentation, and seamless textual flow.
• Collaborate with SMEs to ensure accuracy of revised/edited documents.
• Document all revisions/edits, with attendant rationale for changes, to ensure quality.
DC Public Schools, September 2012-June 2016
Senior (Director) Instructional Coach (October 2014-2016)
Manager, Instructional Coaching Program (September 2012-October 2014)
• Managed team of instructional coaches, ensuring quality professional training of currently employed teachers within DCPS.
• Provided job-embedded professional development for DCPS instruction professionals.
• Assist in the development of ELA curriculum—write learning modules with attendant assessments, and review/select engaging, relevant texts for instructional units.
• Facilitated segments of instructional superintendents’ cluster meetings for school principals and their designees.
• Served on committee to develop DCPS formative assessments program.
• Served on assessments/PARCC-alignment committee for DC Office of State Superintendent of Education (OSSE).
• Represented DCPS on various review committees to develop PARCC assessments, developed through partnership with ETS and Pearson Educational Testing Service.
• Served, in various capacities, as liaison between DCPS Central Office and greater DC community to increase familial engagement toward, build general awareness about, and gather communitywide support for District educational initiatives.
• Collaborated with LearnZillion’s leadership, including participating in Teacher Fest 2013, which led to DCPS’ partnership with the organization.
Measurement Incorporated, March 2005-September 2012
Content Specialist, ELA (March 2006-September 2012)
Editor (March 2005-March 2006)
• Served as project manager for middle- and high-school large-scale, ELA summative assessments—per both No Child Left Behind and aligned to Common Core State Standards—for Connecticut, Arkansas, Tennessee, and Gwinnett County (GA).
• Participated in range-finding meetings with clients to develop test blueprints.
• Developed and met deliverables’ schedule in accordance with client contract and testing “windows.”
• Recruited, trained, and managed freelance writers to develop standards-aligned/bias-free multiple-choice, open-ended (constructed response) and technology-enhanced (conceptions) ELA (and Social Studies) items.
• Conceptualized and developed, as well as reviewed and evaluated test items for content accuracy, bias/sensitivity issues, standards’ alignment, plausibility, equity (standards’ spread).
• Built test forms—both field and operational—and lead statistics review meetings to evaluate item performance.
• Lead item-review and bias-review meetings with teacher representatives and LEA officials.
• Facilitated professional development sessions for clients.
• Lead committees to revise test items and build sustainable item banks.
• Edited prescreening assessment items for State Boards of Education: Arkansas, Connecticut, Georgia, Maryland, Michigan, New Jersey, New York, and Ohio.
• Ensured flawless text for said states’ assessment documents in adherence to client style guides, CMS, and/or AP style guides.
• Compared in-house typed copy to existing publications.
Edwin L. Gay Community Services, August 2001-December 2005
Edwin L. Gay Academy, Farmville, NC
Headmaster (Principal/Publications Manager)/ English Instructor
• Oversaw production of external communications—advertising/material, press releases, newspaper/ magazine articles and fliers—to increase public support for the organization and its mission.
• Wrote the narrative, which led to Edwin L. Gay Academy’s accreditation by NC’s state board for non-public instruction.
• Researched and wrote grants/respond to proposals for Edwin L. Gay Community Services, Inc. and its sister organizations.
• Researched, developed, and implemented Paideia whole school reform initiative that led to significant gains in student achievement.
• Selected, trained, and managed faculty and other school faculty.
• Developed and executed evaluation tools that enhanced teacher performance and the professional development of all personnel.
• Trained new staff members to ensure that their instructional methods were aligned with the philosophy of the school.
Fulton-DeKalb Hospital Authority, April 2001-April 2002
Grady Health System, Atlanta GA
• Developed the “stylebook” for Corporate Communications at Grady Health System.
• Edited and revised collateral, per style-guide specifications, for all subsidiaries of the health system.
• Produced system’s weekly newsletter (“Inside Grady) and quarterly magazine (Grady Matters), as well as the quarterly newsletter (Hughey’s News) for Hughes Spalding Children’s Hospital, single-handedly.
• Wrote all speeches for CEO, COO, Chairman of the Board and all company vice presidents, as well as all upper management communiqués, Q&As and press statements.
North Carolina Central University, Durham, NC
Bachelor of the Arts, December 1993
English and Education
Previous Classroom Teaching Experience
*specific school sites/dates appear after list of responsibilities
• Ensured a safe and well-managed learning environment for students.
• Developed standards-aligned instructional plans with clearly identified, measurable learning outcomes, opportunities for independent practice, and an evaluation tool to determine success.
• Provided timely, specific feedback on assignments to guide student success.
• Created opportunities for every student to experience success to increase engagement.
• Analyzed student work to identify for evidence of student learning to inform instructional priorities.
• Conducted parent-teacher-student meetings to set goals and encourage students to own their learning.
• Collaborated with other teachers to help struggling students succeed.
Rockdale County Public Schools, August 2000-December 2000
Heritage High School, Conyers, GA
University of North Carolina at Chapel Hill, October 1997- April 1999
Durham Scholars Program, Durham/ Chapel Hill, NC
Durham Public Schools, August 1997-June 1999
Lowe’s Grove Middle School, Durham, NC
Language Arts Instructor
Lenoir County Public Schools, August 1995-June 1997
North Lenoir High School, LaGrange, NC
Durham Public Schools, March 1994–June 1995
Githen’s Middle School, Durham, NC
Language Arts Instructor
• Perform business analysis, revision (technical writing), and technical editing to ensure quality for print communications and knowledge-based applications
• Consult with private businesses and governmental agencies to develop communications strategies
• Edit marketing/corporate communications collateral for non-profit organizations
• Write copy for internal and external communication collateral
• Collaborate with subject matter experts to develop appropriate, error-free corporate communications collateral Edit raw items to ensure accuracy in style, grammar, and mechanics
• Serve as project manager for various editorial projects
• Project management, including hiring and developing talent; managing workflows to provide quality products prior to deadline; and budgeting/allocating resources to ensure high-quality deliverables that exceed client expectations
• Train/coach education professional to ensure equitable access to education for all learners
• Consult with school and district leaders on whole-family engagement strategies to improve student attendance
• Partner with education leaders to guide climate-/culture-building initiatives for schools and districts
• Direct secondary (high school) instructional coaching program to prioritize job-embedded professional learning opportunities for teachers
• Train freelance writers to develop summative and formative ELA assessment items to ensure correct curriculum alignment, appropriate depths of knowledge, and fair/bias-free content
• Manage publications staff (including freelance/community-based contributors) to identify opportunities to grow and leverage publicity campaigns
• Lead school faculty, staff, and student to establish a student-lead, community-centered academy
Assessment Development/Item Writing
• Consult with Partnership for the Assessment of Readiness for College and Careers (PARCC) to develop first Common Core State Standards-aligned ELA assessments
• Facilitate item-review committee meetings (content, bias, performance data)
• Construct test forms for both field and operational tests
• Assist in change-management process to establish a CCSS-aligned testing program
• Participate in range-finding meetings, and CCSS alignment
• Collaborate with state departments of education to oversee the development of state-mandated tests per No Child Left Behind
• Apply test item specifications to the creation of multiple-choice and open-ended items
• Train educators on item development, curriculum alignment, and best practices for student preparation
Curriculum and Instruction
• Develop secondary ELA curriculum to increase cognitive demand for students as a routine instructional practice tasks
• Employ research-based best practices to ensure access to learning for students of all ability levels and with varied interests
• Differentiate instruction to improve student learning and build analytical/critical thinking skills
• Melanie Parker, Founder/CEO of Quality One Communications (current supervisor)
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• Steve Heavner, Editorial Manager at Measurement Incorporated (previous supervisor)
• Danyel Rupert, Team Member Relations Partner at QVC (former Teacher/Item Writer/direct report)
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copy writing/editing, content development, proofreading, fact-checking, storyboarding