Communications resume
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Communications resume

Carmen E. Wilber

COMMUNICATIONS AND CREATIVE PROFESSIONAL
Advertising & Marketing / Graphics / Home Staging
Experienced communications specialist with a passion for developing and implementing creative campaigns, growing brands and optimizing product value across many customer segments. Maximize awareness of brand across all platforms, including print, social and web. Excel in managing multiple projects concurrently with strong detail, problem solving and follow-through capabilities. First-class client relations and partnership skills. Fluent in English and Spanish.
AREAS OF EXPERTISE Marketing and Communications
� Implemented communication vehicles, including school website, e-newsletter and flyers to raise school awareness and have broader reach, resulting in 3% enrollment increase
� Built valuable relationships with vendors, schools, community and media that resulted in sponsorships, news coverage and donations for school
� Managed and increased school�s Facebook�s presence by more than doubling its followers though engaging, varied content
� Spearheaded all branding, online and print, for distinguished private school
� Designed, created written content and increased school�s newsletter campaigns open rate by average of 40%-51%
� Re-launched company product line as a global brand by redesigning its products� packaging, training materials and store
signage for company�s key accounts
� Designed printed collateral for international company�s commercial product line and trade show events
� Collaborated with business development and sales team to ensure company �wide branding consistency throughout
international company�s product line
� Created written and graphic content for newsletters, weekly staging tips, creative advertising concepts and winning blog for home staging business
� Created presentations for sellers and real estate agents to promote home staging and as an educational tool for local community
Professional Home Stager
� Facilitated informational sessions to real estate firms and homeowners in order to empower sellers on the value of professional real estate staging
� Created affiliate program, a-la-carte staging service packages, artists� program and incorporated vendors� services to support local community
� Developed strong alliances and business relationships that have resulted in repetitive business and work collaborations.
� Coordinated vendor services, including photography and rentals, to ensure quick work turn around and meeting real estate
agent�s listing date
� Recognized as industry leader by the Daytona Beach News Journal�s Best of the West Reader�s Choice Award in Interior
Decoration category from 2013 - 2017
PROFESSIONAL EXPERIENCE
Owner/Home Stager, Style Fusion Home Staging, Winter Garden, Florida Marketing Specialist, St. Peter Catholic School, Deland, Florida
Graphic Designer, Gale Pacific, Altamonte Springs, Florida
GIS Cartographer, American Automobile Association, Heathrow, Florida
EDUCATION AND SKILLS
July 2010 � Present
October 2016 � August 2018
August 2015 � October 2016 March 2005 � September 2014
� BS in Communications, Florida International University, Miami, Florida
� Graphic Design certification, Robert Morgan Vocational Technical Institute, Miami, Florida
� L------------ online training (courses include Digital Publishing, Design, Social Media and Online Marketing)
� Adobe Creative Cloud, Microsoft Office, Constant Contact
AFFILIATIONS
� International Association of Home Staging Professionals