Communication Specialist
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Communication Specialist

Curtis Dawson
7055 Glades Avenue • St. Louis • 63117 • ------------ • ------------

PROFESSIONAL SUMMARY: Created documents that utilized values-driven information, and the public relations candidate must focus on effective case studies between stakeholders and organizations.
EDUCATIONAL BACKGROUND
Master of Public Relations • Webster University • GPA of 3.97 on a 4.0 scale • 2017 – 2019
Bachelor of Journalism • Webster University • GPA of 3.32 on a 4.0 scale • 1992 - 1996
PROFESSIONAL EMPLOYMENT – ST. LOUIS, MO
Written Communication Company - Webmaster 2007 – 2019
• Owns and operates a website that focuses on creating resumes and cover letters for a wide array of employment candidates. Each customer presents unique circumstances.
• Determines what should be included in a resume and cover letter to secure an interview for the employment candidate. Prioritizes the most important facts on a resume and cover letter.
Citibank Mortgage – Supervisor 2005 - 2006
• Resolved customer issues by speaking directly with the customer in a call center environment. This required the supervisor to have strong problem-solving skills.
• Every month, audited accounts and phone calls for a group of twelve employees. This required the supervisor to be detail oriented. Gave employees verbal and written feedback.
Bellevue News-Democrat – Journalist 2003 – 2004
• Established a dialogue with the source when covering feature articles. Asked questions that require the source to get involved in a conversation. Determined verbal and nonverbal cues.
• The journalist must be skilled at storytelling. To do this, the journalist must motivate the story, create a sense of place, and make use of effective dialogue.
Suburban Journals – Journalist 2002 – 2003
• Created hard news stories by focusing on board of alderman meetings. Also covered board of education articles that led to the creation of hard news stories. Source development was key.
• The journalist must know how to format a story. The story should make use of the inverted pyramid. The journalist should know how to prioritize and structure a story.
• Provided more background information for the benefit of the reader. This builds context for the media consumer. The lead must immediately answer why this story is important.
• The journalist needs to quote the primary source fairly early in the story. This objective helps to address facts that have an emotive quality. This tactic personalizes the story.

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Curtis Dawson
7055 Glades Avenue
St. Louis, MO 63117
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July 6, 2019

Dear Hiring Manager –

To be successful, the communication specialist must be flexible, and this is due to the fact that stakeholders can change their priorities at a crucial moment. For example, a client can change the launch date for a campaign. This same client could also request changes in event strategy. How should this situation be addressed? The practitioner must have the capacity to offer feedback. I would give this client the most useful information by focusing on strengths, weaknesses, opportunities and threats. A SWOT analysis is key.
There are four important principles that address effective communication models: (1) the practitioner must familiarize himself with a comprehensive amount of background information, (2) the specialist needs to develop essential relationships with various sources, (3) the practitioner needs to ask questions that are within the scope of knowledge for the source, and these questions should encourage the source to participate in the conversation, and (4) the interviewer needs to both listen and watch attentively. The core of public relations focuses on building relationships that benefit the organization. I use the most succinct, flawless and creative methodology when interacting with stakeholders.
I excel at using information from existing documents, and I create new ideas by focusing on subplots. These disseminations need to be timely, so I strive to cultivate relationships that are responsive to the current goals of the organization. This approach requires me to have a strong knowledge of information that can be shared with the appropriate stakeholder. Extensive product knowledge is essential. Persuasion is optimal.
A specialist needs to have strong writing skills. This requires me to have the ability to write stories that use background information. This gives the story context. I also know how to collect information from a primary group of people. I am adept at interviewing diverse sources, and I will create documents that focus on the objectives of stakeholders. These communications must be truthful at all times. All criticisms against our organization need to be prioritized. This stems from the fact that even the most unusual rumor can lead to a crisis. A credo would be an effective means for responding to various accusations.

Very Sincerely –


Curtis Dawson