Claire McHale
Claire McHale
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About:
I am business-minded creative working in a variety of mediums with work exhibited both nationally and internationally. I have extensive experience in photography, graphic design, and social media management.
I would describe myself as a fast learner with a creative edge, strong communication skills, and overall positive attitude.
Education:
The George Washington University Corcoran College of Art & Design
BFA | Photojournalism | Class of 2012
Technical Skills:
Canon Camera Systems | Studio Lighting | Post Production Final Cut Pro | Pro Tools | Adobe Creative Suite | Social Media Salesforce | Yesware | BaseCamp | Microsoft Office | Mailchimp Constant Contact| SquareSpace | Wordpress
Work Experience:
Wonderful Machine | (Oct. 2014 - May 2018) Senior Publicist | Associate Producer
As Senior Publicist, I was tasked with writing content for the company’s client and member facing blog, as well as designing and disseminating the company’s email weekly marketing campaigns. I managed a team of 20+ members in the creation of content for both blogs, monitored and managed all social media channels, analyzed and reported on Google Analytics and integrated best practices in SEO. Additionally, I designed and managed advertisement campaigns through Google Adwords and Facebook Ads and sought out alternative ways of promoting the business through industry centered podcasts, news publications, and live streaming platforms.
As an Associate Producer, I routinely interacted with major brands, agencies, and publications through research, outreach, and portfolio events to promote both the company and their roster of photographers. I consulted with commercial photographers and videographers on branding, marketing, photo-editing, and publicity. I assisted the executive team in the planning and production of commercial shoots and fulfilled stock image requests for clients.
Lunchbox Communications | (May 2013 - Oct. 2014)
Producer | Post Production Supervisor | Marketing Associate
As Producer, I coordinated shoots and assisted in the setup for both commercial and non-profit productions.
As a Videographer, Photographer, and Post Production Supervisor, I shot and edited for the company’s commercial and non-profit productions. As a Publicist and Marketing Specialist, I created and maintained social media accounts for the company and their branded documentaries, I drafted press releases and managed press relations. I undertook grant writing and preparation of pitches for major television networks such as The Discovery Channel, Nat Geo, and History Channel. I promoted the company to their clients via email blast campaigns, coordinated interviews, hired, and managed a team of interns in their daily duties.
Keystone Pictures | (March 2014 - May ) Freelance Production Assistant | Camera Operator
As a Freelance Production Assistant and Camera Operator, I shot and assisted on set for variety of clients such as Discovery ID and CSPAN.
Na’ama Lewin Photography | Washington, DC | (Jan. 2012 - Jan. 2013) Photographer’s Assistant | Photo Editor
Volunteer Experience:
Solitary Watch | Washington, DC (Jan. - May 2012) : Videographer | Photographer | Post Production Ultimate Peace | Israel & Palestine (2011) : Videographer | Photographer | Social Media Marketing
Claire McHale
------------ |------------ | ------------
About:
I am business-minded creative working in a variety of mediums with work exhibited both nationally and internationally. I have extensive experience in photography, graphic design, and social media management.
I would describe myself as a fast learner with a creative edge, strong communication skills, and overall positive attitude.
Education:
The George Washington University Corcoran College of Art & Design
BFA | Photojournalism | Class of 2012
Technical Skills:
Canon Camera Systems | Studio Lighting | Post Production Final Cut Pro | Pro Tools | Adobe Creative Suite | Social Media Salesforce | Yesware | BaseCamp | Microsoft Office | Mailchimp Constant Contact| SquareSpace | Wordpress
Work Experience:
Wonderful Machine | (Oct. 2014 - May 2018) Senior Publicist | Associate Producer
As Senior Publicist, I was tasked with writing content for the company’s client and member facing blog, as well as designing and disseminating the company’s email weekly marketing campaigns. I managed a team of 20+ members in the creation of content for both blogs, monitored and managed all social media channels, analyzed and reported on Google Analytics and integrated best practices in SEO. Additionally, I designed and managed advertisement campaigns through Google Adwords and Facebook Ads and sought out alternative ways of promoting the business through industry centered podcasts, news publications, and live streaming platforms.
As an Associate Producer, I routinely interacted with major brands, agencies, and publications through research, outreach, and portfolio events to promote both the company and their roster of photographers. I consulted with commercial photographers and videographers on branding, marketing, photo-editing, and publicity. I assisted the executive team in the planning and production of commercial shoots and fulfilled stock image requests for clients.
Lunchbox Communications | (May 2013 - Oct. 2014)
Producer | Post Production Supervisor | Marketing Associate
As Producer, I coordinated shoots and assisted in the setup for both commercial and non-profit productions.
As a Videographer, Photographer, and Post Production Supervisor, I shot and edited for the company’s commercial and non-profit productions. As a Publicist and Marketing Specialist, I created and maintained social media accounts for the company and their branded documentaries, I drafted press releases and managed press relations. I undertook grant writing and preparation of pitches for major television networks such as The Discovery Channel, Nat Geo, and History Channel. I promoted the company to their clients via email blast campaigns, coordinated interviews, hired, and managed a team of interns in their daily duties.
Keystone Pictures | (March 2014 - May ) Freelance Production Assistant | Camera Operator
As a Freelance Production Assistant and Camera Operator, I shot and assisted on set for variety of clients such as Discovery ID and CSPAN.
Na’ama Lewin Photography | Washington, DC | (Jan. 2012 - Jan. 2013) Photographer’s Assistant | Photo Editor
Volunteer Experience:
Solitary Watch | Washington, DC (Jan. - May 2012) : Videographer | Photographer | Post Production Ultimate Peace | Israel & Palestine (2011) : Videographer | Photographer | Social Media Marketing