Christina Tembo
CHRISTINA A. TEMBO
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Project Management ~ Strategic Marketing ~ Management Professional
Seasoned marketing professional with over 15 years of management experience. Excellent project and brand management skills with working knowledge of graphic design applications. Experienced in brand development and marketing strategy. Operates with a strong sense of urgency while maintaining attention to detail.
Professional Experience
Corvilla, South Bend, IN - November 2017 – Present
Enriching the lives of adults with developmental and intellectual disabilities since 1959
Director of Development
Exceeded 2018 annual fundraising goal by 30%
Led new annual campaign from concept and design to implementation and stewardship with a focus on storytelling
Led complete overhaul of all marketing materials including design and content creation
Building major gifts program from the ground up, including identification, cultivation and solicitation
Responsible for purchasing and building donor database, including wealth rating and 3/10/20 funnel
Specto Marketing, South Bend, IN - 2016 - November 2017 Boutique marketing firm founded for the sole purpose of rebranding PEGGS (formally LePeep) and assisting Kabelin Ace Hardware with brand development and marketing strategy in order to maximize their reach.
Owner
Single-handedly rebranded popular downtown South Bend restaurant from LePeep to PEGGS including marketing strategy, branding, and redesign of all marketing materials
Created and conducted extensive market research survey of LePeep customers and downtown area
Built and designed new website for PEGGS highlighting the new menu, increasing business value, influence and customer reach
Designed marketing material with brand standards, creating brand style guides for both PEGGS and Kabelins to ensure those standards are followed
Built and designed new website for Kabelin Ace Hardware increasing their reach, customer interaction and brand value
Assisted with business plan, branding, advertising and marketing of Kabelin Ace Hardware
Increased followers on social media by 315% from under 500 to over 6000 on Kabelin Ace social media
The South Bend Medical Foundation, South Bend, IN - 2012 – 2016
A regional laboratory and blood bank offering testing and pathology services to area hospitals, physicians and patients.
Manager, Blood Donor Recruitment
Responsible for the development, implementation and management of blood donor recruitment program
Responsible for all blood donor recruitment staff
Directly supervised donor recruitment call center
Increased number of blood drives by 20% year over year
Developed and implemented new donor incentive program focused on a tiered reward system promoting commitment and loyalty rather than single donation reward
Increased platelet collections by 40% in 2016
Responsible for a nearly 1 Million dollar annual budget
Responsible for all public relations and communications, including all media and crisis relations
The Blue Waters Group, South Bend, IN - 2009 – 2012
Highly specialized communication firm focusing on the strategic needs of research-based organizations utilizing communication and executive writing strategies, media-relations, planning, and web content
Project Manager - Public Relations and Marketing: Full spectrum marketing and public relations services:
Responsible for media buying and contract negotiation resulting in over $50K annual savings for clients
Managed creation of brochures for 3 major client companies
Managed production of 4 promotional videos
Part of a team that rebranded the St. Joe Valley Metronet in 2010
Managed complete website design and maintenance
Wrote and distributed all press releases
Managed creation of media kits
Holy Cross College, Notre Dame, IN - 2007 - 2009
Associate Director of Admissions
Supervision of admission staff and students workers in the recruitment and processing of files for students interested in attending Holy Cross
Handled recruitment outreach throughout the Midwest and the East Coast
Responsible for planning and overseeing all campus recruitment events
EDUCATION
Johnson and Wales University, Providence, RI
Bachelors in business administration. Major: Sales and Marketing – 1999
SKILLS
Proficient in PR placement on Business Wire, WIX and Square and MS Office applications
Working knowledge of Adobe Illustrator, Adobe Photoshop, Adobe InDesign, etapestry and Joomla
Proficient in all of the following: Facebook Ads Manager, Google Adwords, Google Analytics and SEO
CHRISTINA A. TEMBO
Mobile------------- ------------
------------/in/christina-tembo
Project Management ~ Strategic Marketing ~ Management Professional
Seasoned marketing professional with over 15 years of management experience. Excellent project and brand management skills with working knowledge of graphic design applications. Experienced in brand development and marketing strategy. Operates with a strong sense of urgency while maintaining attention to detail.
Professional Experience
Corvilla, South Bend, IN - November 2017 – Present
Enriching the lives of adults with developmental and intellectual disabilities since 1959
Director of Development
Exceeded 2018 annual fundraising goal by 30%
Led new annual campaign from concept and design to implementation and stewardship with a focus on storytelling
Led complete overhaul of all marketing materials including design and content creation
Building major gifts program from the ground up, including identification, cultivation and solicitation
Responsible for purchasing and building donor database, including wealth rating and 3/10/20 funnel
Specto Marketing, South Bend, IN - 2016 - November 2017 Boutique marketing firm founded for the sole purpose of rebranding PEGGS (formally LePeep) and assisting Kabelin Ace Hardware with brand development and marketing strategy in order to maximize their reach.
Owner
Single-handedly rebranded popular downtown South Bend restaurant from LePeep to PEGGS including marketing strategy, branding, and redesign of all marketing materials
Created and conducted extensive market research survey of LePeep customers and downtown area
Built and designed new website for PEGGS highlighting the new menu, increasing business value, influence and customer reach
Designed marketing material with brand standards, creating brand style guides for both PEGGS and Kabelins to ensure those standards are followed
Built and designed new website for Kabelin Ace Hardware increasing their reach, customer interaction and brand value
Assisted with business plan, branding, advertising and marketing of Kabelin Ace Hardware
Increased followers on social media by 315% from under 500 to over 6000 on Kabelin Ace social media
The South Bend Medical Foundation, South Bend, IN - 2012 – 2016
A regional laboratory and blood bank offering testing and pathology services to area hospitals, physicians and patients.
Manager, Blood Donor Recruitment
Responsible for the development, implementation and management of blood donor recruitment program
Responsible for all blood donor recruitment staff
Directly supervised donor recruitment call center
Increased number of blood drives by 20% year over year
Developed and implemented new donor incentive program focused on a tiered reward system promoting commitment and loyalty rather than single donation reward
Increased platelet collections by 40% in 2016
Responsible for a nearly 1 Million dollar annual budget
Responsible for all public relations and communications, including all media and crisis relations
The Blue Waters Group, South Bend, IN - 2009 – 2012
Highly specialized communication firm focusing on the strategic needs of research-based organizations utilizing communication and executive writing strategies, media-relations, planning, and web content
Project Manager - Public Relations and Marketing: Full spectrum marketing and public relations services:
Responsible for media buying and contract negotiation resulting in over $50K annual savings for clients
Managed creation of brochures for 3 major client companies
Managed production of 4 promotional videos
Part of a team that rebranded the St. Joe Valley Metronet in 2010
Managed complete website design and maintenance
Wrote and distributed all press releases
Managed creation of media kits
Holy Cross College, Notre Dame, IN - 2007 - 2009
Associate Director of Admissions
Supervision of admission staff and students workers in the recruitment and processing of files for students interested in attending Holy Cross
Handled recruitment outreach throughout the Midwest and the East Coast
Responsible for planning and overseeing all campus recruitment events
EDUCATION
Johnson and Wales University, Providence, RI
Bachelors in business administration. Major: Sales and Marketing – 1999
SKILLS
Proficient in PR placement on Business Wire, WIX and Square and MS Office applications
Working knowledge of Adobe Illustrator, Adobe Photoshop, Adobe InDesign, etapestry and Joomla
Proficient in all of the following: Facebook Ads Manager, Google Adwords, Google Analytics and SEO