Christina McRoberts' Resume
Top-performing sales representative with ten years of experience in retail management, known for exceptional customer service and communication skills, seeking to leverage experience and business knowledge into a Customer Retail Management role.
Education
LAMAR UNIVERSITY? Beaumont, TX Bachelor of Science in Dietetics (2008-2012)
LAMAR UNIVERSITY- INSTITUTE OF TECHNOLOGY ? Beaumont, TX
Associate of Applied Science in Management Development (2005-2008)
Experience
The Kraft Heinz Company ? Houston, Texas
ISP for Randall’s Banner Specific Pilot Position (2019 - Current)
Plans and delivers promotional strategies across the Houston market for the Randall’s/ Safeway banner. Works directly with OMs and DMs on up- sell programs to increase RSV. Drives distribution and share growth by shelving, new items, void closure, and reset activity.
Key Accomplishments
• Grew Houston Division by 1.42 % YTD, outpacing total TX by 8.6 %
• Q1 trend bend of 106 % in the top 10 categories
•Q1 Sales Master Texas Region
The Kraft Heinz Company ? Houston, Texas
In-Store Sales Partner (January 2017-December 2018)
Presents cross-merchandising ideas and identifies opportunities for sales growth by providing fact- based information to 16 assigned accounts. Uses analytical skills to identify/evaluate/communicate performance and store results/opportunities. Influences consumer purchasing behaviors through generating incremental profitable sales by selling in impactful displays.
Key Accomplishments
•Exceeded promise value goal by $90k YTD
•ISP of the Month November 2018
•Top Execution J4 2018 Texas Region
Republic National Distributing Company ? Houston, TX
Territory Sales Representative- On Premise Spirits (April 2016- December 2016)
Responsible for generating new business accounts and maintaining current partners. Selling in innovation items into accounts and setting up product events. Made regular sales calls to designated accounts to cultivate customer relations and satisfaction with service provided. Conducted product educational seminars and executed promotions.
Key Accomplishments
• Exceeded quarterly sales goals YTD by 5 %
•On- Premise Account Team Captain
Belukus Marketing/Imports ? Houston, Texas
Sales Representative-On/Off Premise (March 2015-May 2016)
Worked closely with Brand Managers to implement marketing strategies & promotions.
Responsible for maximizing profitability, product awareness, and exceeding quarterly sales goals.
Drives sales in existing and new accounts, delivers superior account management, creates and executes promotional and merchandising strategies.
Key Accomplishments
• Increased account base by 20 %
• Excelled in the off premise accounts compared to peers in the Texas market
EXPERIENCE SKILLS
Business Development Account Management Strategic Planning Analytics Team Building
Top-performing sales representative with ten years of experience in retail management, known for exceptional customer service and communication skills, seeking to leverage experience and business knowledge into a Customer Retail Management role.
Education
LAMAR UNIVERSITY? Beaumont, TX Bachelor of Science in Dietetics (2008-2012)
LAMAR UNIVERSITY- INSTITUTE OF TECHNOLOGY ? Beaumont, TX
Associate of Applied Science in Management Development (2005-2008)
Experience
The Kraft Heinz Company ? Houston, Texas
ISP for Randall’s Banner Specific Pilot Position (2019 - Current)
Plans and delivers promotional strategies across the Houston market for the Randall’s/ Safeway banner. Works directly with OMs and DMs on up- sell programs to increase RSV. Drives distribution and share growth by shelving, new items, void closure, and reset activity.
Key Accomplishments
• Grew Houston Division by 1.42 % YTD, outpacing total TX by 8.6 %
• Q1 trend bend of 106 % in the top 10 categories
•Q1 Sales Master Texas Region
The Kraft Heinz Company ? Houston, Texas
In-Store Sales Partner (January 2017-December 2018)
Presents cross-merchandising ideas and identifies opportunities for sales growth by providing fact- based information to 16 assigned accounts. Uses analytical skills to identify/evaluate/communicate performance and store results/opportunities. Influences consumer purchasing behaviors through generating incremental profitable sales by selling in impactful displays.
Key Accomplishments
•Exceeded promise value goal by $90k YTD
•ISP of the Month November 2018
•Top Execution J4 2018 Texas Region
Republic National Distributing Company ? Houston, TX
Territory Sales Representative- On Premise Spirits (April 2016- December 2016)
Responsible for generating new business accounts and maintaining current partners. Selling in innovation items into accounts and setting up product events. Made regular sales calls to designated accounts to cultivate customer relations and satisfaction with service provided. Conducted product educational seminars and executed promotions.
Key Accomplishments
• Exceeded quarterly sales goals YTD by 5 %
•On- Premise Account Team Captain
Belukus Marketing/Imports ? Houston, Texas
Sales Representative-On/Off Premise (March 2015-May 2016)
Worked closely with Brand Managers to implement marketing strategies & promotions.
Responsible for maximizing profitability, product awareness, and exceeding quarterly sales goals.
Drives sales in existing and new accounts, delivers superior account management, creates and executes promotional and merchandising strategies.
Key Accomplishments
• Increased account base by 20 %
• Excelled in the off premise accounts compared to peers in the Texas market
EXPERIENCE SKILLS
Business Development Account Management Strategic Planning Analytics Team Building