Chioma Aso Resume
Chioma Aso Resume

EDUCATION
San Jose State University
Master of Arts in Applied Anthropology
August 2018
University of California, Berkeley June 2012-August 2017
Bachelor of Arts in Anthropology, Minor in African American Studies
Cumulative GPA: 3.0 / 4.0 Major GPA: 3.4 / 4.0
Relevant Coursework: Theory in Practice, Research Theory and Methods in Sociocultural Anthropology, American Material Culture, Cultural Heritage in Popular Media, Intro to UX Research and Design
Relevant Projects: Theming User Testing Project, I18N User Testing Project, Attitude and Behavioral Change Project, Career Center Job Guide 2016-2017, PSC 50th Anniversary Research and Listicle,

TECHNICAL SKILLS
UserI------------, Sketch, Microsoft (Word, PowerPoint, Excel), Adobe (Illustrator, Acrobat), Hootsuite, Google Suite, WordPress, Drupal, Mailchimp, Autodesk Sketch, Creator IQ, Kibana, Salesforce, Zendesk, JIRA

EXPERIENCE
Fandom San Francisco, CA
UX Design Research Intern September 2018 – Present
• Design and conduct user testing and interviews to gain insight on specific groups of stakeholders
• Conduct workshops to define research goals, methodologies, and potential participants
• Audit research materials, budget, and tools for future use
• Gather insights on online communities through surveys, interviews, diary studies and usability studies
• Analyze qualitative and quantitative data gathered through research and organize for presentation to stakeholders

Zendrive San Francisco, CA
Customer Success Intern June 2018 – August 2018
• Conducted and defined UX research for potential customers through interviews, usability testing, and user personas
• Conducted anthropological research on feasible methods to changing driving behavior by augmenting perspectives and increasing visibility on distracted driving
• Created an internal resource on Zendrive customers to educate internal employees on customer needs, goals, and reasons for partnering with Zendrive
• Researched new tools to regulate Salesforce data and discovered a process to automate the data handling process

Collectively, Inc. (through Premier Staffing) San Francisco, CA
Marketing Data Associate January 2018 – March 2018
• Tracked and analyzed the performance of 9+ social media influencer campaigns by evaluating KPIs, such as impressions, reach, and views to measure audience engagement with brands; audited for FTC compliance
• Completed comment analysis for 5 campaigns and analyzed social interactions between influencers and audiences according to the marketing funnel (Awareness, Consideration, Intent, Purchase, Advocacy) to gauge audience interaction with each brand
• Developed and optimized internal processes to allow for efficient operation and growth in the dynamic, ever-changing digital marketing space; led to an average daily time savings of 2 hours for Collectively employees

UC Berkeley Student Affairs- Communications Berkeley, CA
Marketing and Communications Assistant June 2016 – August 2017
• Tracked and analyzed social media posts with Google Analytics; suggested actions to increase CTR, clicks, and average time on page
• Executed usability tests on website content and landing pages to optimize search performance and UX
• Coordinated marketing and communications plans and strategies for various departments within Student Affairs
• Assisted managers, writers, and designers to produce a wide variety of marketing materials

ADDITIONAL SKILLS AND EXTRACURRICULARS
Languages: Conversational Spanish, Beginner Korean
Activities: Anthropology Undergraduate Association, Language Exchange Program, Marketing Community
Interests: Social Media, Analytics, Ethnography, User Experience Research, Cultural & Language Studies