Cheryl's Resume
Cheryl van den Berg
------------ • ------------ • ------------/in/cherylvdb
EMPLOYMENT:
Oh to Be a Muse December 2008 – Present
Content Creator, Social Media Influencer – ------------
Founder and content creator specializing in personal style, trends, and entertainment reviews. Focus on creating monthly content calendars, negotiating partnerships, researching analytics and staying updated on the latest trends via web research.
Strong knowledge of e-commerce, merchandising, e-mail marketing and affiliate programs. Writing social copy and managing and marketing accounts on Instagram, Instastories, Facebook, Twitter and Pinterest.
Interviewing individuals in the fashion and entertainment industry. Collaborating on brainstorming sessions and coordinating events with the local blogger community. Assisted in photo shoots.
Increased blog readership by 500 percent in a 30-day time period. Created affiliate partnerships with advertisers and sponsors. Curated photos, copy edited and optimized each article for SEO.
Rocksbox March 2015 – October 2016
Stylist – ------------
Curated subscription jewelry boxes tailored to meet individual style for a fast growing fashion start up.
Worked independently and utilized an online platform to make style preferences and spot new trends.
C------------ April 2013 – March 2015
Online Marketing Manager – Mountain View, CA
Worked as the main point of contact for the blogger affiliate program. Created and managed campaigns to drive referral traffic and keyword data to C------------ stores. Assisted in creating writer contracts, payments and editorial calendar schedules. Aided in growing Pinterest followers and referrals.
Assisted in creating a new online shopping review site as an extension of C------------ called The Good Stuff, which focused on food, craft, style and tech verticals. Curated short-form content to determine key deliverables for a shopping experience at particular stores. Copywrote and fact-checked digital content.
Alibaba, AliExpress January 2012 – October 2012
Social Media Marketer & Merchandiser – Santa Clara, CA
Managed the allifiate program for social media marketing and outreach with fashion, beauty, lifestyle and technical bloggers. Selected inventory for Apparel & Accessories, Jewelry & Watches, Beauty & Health and other category pages to increase sales and evaluate merchandising metrics and manufacturing logistics.
Examined creative briefs and on-site promotions to ensure the accuracy and viability of merchandise selected in monthly campaigns. Drove revenue growth and inventory strategy through securing merchandise that would provide a unique buying experience for the AliExpress North American market.
Created a competitive analysis and identified products by working with seller outreach to determine strategic promotions while understanding target customer segments. Analyzed customer buying patterns to predict trends and observe and track e-commerce metrics like conversion, CTR, GMV, click-through and bounce rate.
Vertical Measures January 2011 – October 2011
Project Manager – Phoenix, AZ
Generated reports and managed more than 50 clients by completing content marketing via search engine optimization, link building and content strategy tasks to measure keyword rankings and Page Rank.
Edited a monthly average of 100 articles and blog posts for SEO and keyword density.
Max & Chloe/Jewelry Habit June 2010 – December 2010
Online Copywriter – Miami, FL
Copywrote for an online fine and fashion jewelry retailer. Wrote compelling descriptions and headlines, produced blog content, and created imagery and layout options n the CMS.
ProQuest Information & Learning April 2009 – June 2010
Editor – Boca Raton, FL
Processed articles related to merchandise trends and created informational web pages. Increased turnaround time for project management by completing tasks more efficiently.
University of Florida Small Animal Hospital August 2008 – December 2008
Senior Secretary – Gainesville, FL
Assisted the Department Chair with daily tasks and worked closely with other veterinarians. Scheduled and confirmed appointments.
Performed customer service functions; managed records, reports and correspondence
SKILLS:
Social Media – Blogger, WordPress, Joomla, Web 2.0, Search Engine Optimization, Instagram, Facebook, Twitter, Pinterest, Snapchat, Instagram Live
Computer – 80 WPM, MS Word, Excel, Dropbox, Outlook, Adobe Lightroom, PowerPoint, Access, Contribute, Photoshop, PageMaker, Picasa, CMS, QuickBooks, some CSS, HTML, Quark/InDesign, AVS Video Editor, AVS Sound Editor, DSLR competency
Language – Fluent in English; basic proficiency of Spanish
EDUCATION:
University of Florida B.S. in Journalism and Communications
Gainesville, FL Business & Education minors
Graduated: May 2008 Magna Cum Laude, IB Graduate
Cheryl van den Berg
------------ • ------------ • ------------/in/cherylvdb
EMPLOYMENT:
Oh to Be a Muse December 2008 – Present
Content Creator, Social Media Influencer – ------------
Founder and content creator specializing in personal style, trends, and entertainment reviews. Focus on creating monthly content calendars, negotiating partnerships, researching analytics and staying updated on the latest trends via web research.
Strong knowledge of e-commerce, merchandising, e-mail marketing and affiliate programs. Writing social copy and managing and marketing accounts on Instagram, Instastories, Facebook, Twitter and Pinterest.
Interviewing individuals in the fashion and entertainment industry. Collaborating on brainstorming sessions and coordinating events with the local blogger community. Assisted in photo shoots.
Increased blog readership by 500 percent in a 30-day time period. Created affiliate partnerships with advertisers and sponsors. Curated photos, copy edited and optimized each article for SEO.
Rocksbox March 2015 – October 2016
Stylist – ------------
Curated subscription jewelry boxes tailored to meet individual style for a fast growing fashion start up.
Worked independently and utilized an online platform to make style preferences and spot new trends.
C------------ April 2013 – March 2015
Online Marketing Manager – Mountain View, CA
Worked as the main point of contact for the blogger affiliate program. Created and managed campaigns to drive referral traffic and keyword data to C------------ stores. Assisted in creating writer contracts, payments and editorial calendar schedules. Aided in growing Pinterest followers and referrals.
Assisted in creating a new online shopping review site as an extension of C------------ called The Good Stuff, which focused on food, craft, style and tech verticals. Curated short-form content to determine key deliverables for a shopping experience at particular stores. Copywrote and fact-checked digital content.
Alibaba, AliExpress January 2012 – October 2012
Social Media Marketer & Merchandiser – Santa Clara, CA
Managed the allifiate program for social media marketing and outreach with fashion, beauty, lifestyle and technical bloggers. Selected inventory for Apparel & Accessories, Jewelry & Watches, Beauty & Health and other category pages to increase sales and evaluate merchandising metrics and manufacturing logistics.
Examined creative briefs and on-site promotions to ensure the accuracy and viability of merchandise selected in monthly campaigns. Drove revenue growth and inventory strategy through securing merchandise that would provide a unique buying experience for the AliExpress North American market.
Created a competitive analysis and identified products by working with seller outreach to determine strategic promotions while understanding target customer segments. Analyzed customer buying patterns to predict trends and observe and track e-commerce metrics like conversion, CTR, GMV, click-through and bounce rate.
Vertical Measures January 2011 – October 2011
Project Manager – Phoenix, AZ
Generated reports and managed more than 50 clients by completing content marketing via search engine optimization, link building and content strategy tasks to measure keyword rankings and Page Rank.
Edited a monthly average of 100 articles and blog posts for SEO and keyword density.
Max & Chloe/Jewelry Habit June 2010 – December 2010
Online Copywriter – Miami, FL
Copywrote for an online fine and fashion jewelry retailer. Wrote compelling descriptions and headlines, produced blog content, and created imagery and layout options n the CMS.
ProQuest Information & Learning April 2009 – June 2010
Editor – Boca Raton, FL
Processed articles related to merchandise trends and created informational web pages. Increased turnaround time for project management by completing tasks more efficiently.
University of Florida Small Animal Hospital August 2008 – December 2008
Senior Secretary – Gainesville, FL
Assisted the Department Chair with daily tasks and worked closely with other veterinarians. Scheduled and confirmed appointments.
Performed customer service functions; managed records, reports and correspondence
SKILLS:
Social Media – Blogger, WordPress, Joomla, Web 2.0, Search Engine Optimization, Instagram, Facebook, Twitter, Pinterest, Snapchat, Instagram Live
Computer – 80 WPM, MS Word, Excel, Dropbox, Outlook, Adobe Lightroom, PowerPoint, Access, Contribute, Photoshop, PageMaker, Picasa, CMS, QuickBooks, some CSS, HTML, Quark/InDesign, AVS Video Editor, AVS Sound Editor, DSLR competency
Language – Fluent in English; basic proficiency of Spanish
EDUCATION:
University of Florida B.S. in Journalism and Communications
Gainesville, FL Business & Education minors
Graduated: May 2008 Magna Cum Laude, IB Graduate