Chelsea Schroeder
Chelsea Schroeder


CHELSEA SCHROEDER

OBJECTIVE
Seasoned event planner and marketing professional, with an extensive hospitality and social media marketing background, searching for career expansion and growth.

EXPERIENCE
Mariee Ami, Birmingham, Alabama January 2017 - Present
Lead Planner & Director of Social Media
Lead Planner:
? Director of every aspect of each event, including but not limited to, event design, venue management, contract negotiation, development of client relationships, maintaining vendor relationships, accounts receivable, ceremony order, and marketing & social media.
? Interviewed clients to understand event scopes of work, establish budgets and determine timelines for venue selection, guest list finalization, rehearsal, ceremonies, receptions, and any events pertaining to or surrounding.
? Created budgets ranging from $50,000 - $500,000 by providing estimates, tracking spending, and preparing vendor payment.
? Developed contingency plans to anticipate potential unforeseen circumstances.
? Economically designed events while keeping up with the market trends and logistical planning.
? Fostered long-term relationships with local and national event suppliers to obtain best price, quality, and delivery of products.
? Conceptualized design and décor element ideas to create the desired look and feel of each event.
Director of Social Media:
? Established media platform plan for content creation and curation to drive traffic.
? Brought about noticeable improvements to click rates, follower counts and engagement with clear and focused strategies.
? Worked with graphic designers, photographers and production coordinators to develop content.
? Devised specific strategies for each client based on goals, branding, and target demographics.
? Created, reviewed, and edited all digital media to guarantee high content quality.
? Analyzed business developments and monitored market trends.

Blackberry Farm, Walland, Tennessee May 2016 - January 2017
Event Coordinator (August – January)
? Planned large-scale events with high-profile guests, managing all lodging, food and beverage, and concierge needs.
? Evaluated existing plans, processes and events planning services to identify opportunities for improvement.
? Fulfilled contractual obligations, including communications, vendor coordination, schedule creation, budget administration and rehearsal and day of event coordination.
? Coordinated vendors and clients for each event while maintaining great client relationships.
Event Administrator, Front Office (May – August)
? Served as the liaison between the events departments and all other property wide departments to ensure the delivery of efficient, high-quality service.

Mariee Ami, Birmingham, Alabama March 2015 - April 2016
Intern/Event Assistant
? On-site vendor coordination: floral, lighting, food and beverage teams, production.
? Supported executive planner and performed tasks in her absence.
? Weekend travel to various venues and hotels, executing all weekend events correlating with the wedding.

Embassy Suites, Birmingham, Alabama January 2015 - August 2016
Guest Services Agent
? Participated in hotel grand opening preparations, including extensive readying of rooms, banquets, and food & beverage.
? Assisted in bookings of groups, ticket holders, and events within future bookings.

Rounders, Tuscaloosa, Alabama April 2014 – January 2015
Events & Marketing Coordinator
? Creatively utilized social media to expand market sales.
? Designed, marketed, and implemented seasonal events.
? Cultivated and managed relationships with key clients, vendors, and community partners.

EDUCATION
University of Alabama, Bachelor of Science, GPA: 3.9/4.0 August 2012 – May 2016 Hospitality Management: Meetings & Events

SKILLS
• Customer service oriented, deadline driven, budget development, vendor relationship management, transportation and logistics planning, event design, hotel and food service regulations
• Planoly, Asana, RewardStyle, Milanote, Tailwind, Instagram, Facebook, Microsoft Office, WordPress, Adobe Illustrator, Canva, OnQ (Hilton PMS), Opera (Marriott, Hyatt, etc. PMS)