Chelsea Ponciano
CHELSEA PONCIANO
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Instagram: @chelsreymua
EDUCATIONAL BACKGROUND
UNIVERSITY OF CALIFORNIA, LOS ANGELES (UCLA)
Bachelor of Arts in Musicology, Minor in Music Business/Marketing Technology
PROFESSIONAL EXPERIENCE
CHELSEA REYNOLDS ARTISTRY – Business Owner/Content Creator & Makeup Artist 2015 – present
• Apply makeup to aesthetically enhance celebrities, performers and individuals for photo/video shoots, red carpet, tv & film or for special events such as weddings
• Plan and instruct clients on how to apply makeup properly in 1-on-1 lessons while teaching them how to use the products they already own and grow their confidence with makeup technique and application
• Create and cultivate photo/video digital content to grow brand awareness and bring creative visions to life
• Cultivate and develop consistent and ongoing relationships with new and current makeup brands
• Responsible for daily monitoring of social media activity in order to stay current with everchanging beauty and makeup trends
• Coordinate with brands/vendors to prepare and create marketing materials for online campaigns
• Invoice management, budget tracking, calendar management and space/office organization
AVO INC. – Social Media Marketing Manager 2019 – 2020
• Develop and manage social media strategy including digital advertising, content creation and integration across all digital platforms
• Manage all social media accounts for Avo Inc. brand as well as managing and updating website
• Analyze existing digital engagement tactics and suggest optimizations for new strategies to improve digital recognition for key audiences
• Identify opportunities and methods to evolve content marketing including video storytelling, consistent photo aesthetic and repurposing content for key audiences
• Utilize social and web analytics to create insights reports to measure impact and success of content
• Analyze and implement trends and opportunities to improve digital engagement
MAC COSMETICS – Assistant Business Manager 2017 – 2018
• Set and achieve personal sales goals while supporting the goals of the team
• Consistently seek new trend and product knowledge to act as an expert for the customer and team
• Communicate business opportunities which include line performance, stock levels and team motivation
• Perform daily department maintenance tasks including stock work, re-merchandising, display, price markdowns, merchandise transfers and routine cleaning
GRAND OLE OPRY – Talent Coordinator 2016 – 2017
• Identified talent availability for future shows and research new artists
• Attended artist showcases/concerts and created performance reports for Opry Manager to review and schedule debuts
• Acted as on-site artist contact at Opry show performances for all new artists and management teams
• Coordinated artist relations activities and communication related to the department
• Maintained strong relationships with artists and their representatives regarding their availability, rehearsal schedules, show information and other Opry-related business
BROKEN BOW MUSIC GROUP – Marketing Manager 2015 – 2016
• Brainstormed marketing ideas/plans for artists across all label imprints: Jason Aldean, Randy Houser, Dustin Lynch, Chase Bryant, Trace Adkins, Granger Smith, Parmalee, Thompson Square, etc.
• Oversaw tour promotions for radio – gathering pitches to sponsor relationships for tour involvements
• Assisted in gathering promo packages for album/single launches
• Managed artist travel in major markets while also building/maintaining brand relationships
PARAMOUNT PICTURES – Executive Assistant II, President Motion Picture Music 2014 – 2015
• Supported daily operations for top-level executive and Motion Picture Music Department
• Helped coordinate Paramount’s involvement in the 87th OSCARS
• Assisted at Common’s music video shoot for the Oscar Winning song “Glory” from the film SELMA
• Assisted with organization of music showcases and screenings
SONG STEW ENTERTAINMENT – Co-Producer, Marketing Manager 2013 – 2014
• Managed marketing campaign and built fan base for Q SCORE on Empowerme.tv
• Assisted in preparation for weekly shows by researching radio guests and writing interview scripts/outlines for shows
QUALIFICATIONS
• Professional Makeup/Styling Experience: Worked with major artists and musicians in Nashville and LA, well connected within the music business and with top photographers/directors in town
• Digital Advertising/Social Media Experience: Worked with several major makeup brands to create content for upcoming product launches and campaigns, solely responsible for planning, capturing, creating and editing all content to be delivered to brands
• Music Industry Expertise: Strong knowledge of digital entertainment business, marketing & social media related to artist growth, music licensing and clearance, music and video editing, performance and studio recording experience
• Strengths: Self-starter, independent, dynamic leadership, exceptional team-building and communication skills, highly organized, pro-active, tech savvy, professional demeanor, detail-oriented, ability to prioritize and multitask
CHELSEA PONCIANO
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------------
Instagram: @chelsreymua
EDUCATIONAL BACKGROUND
UNIVERSITY OF CALIFORNIA, LOS ANGELES (UCLA)
Bachelor of Arts in Musicology, Minor in Music Business/Marketing Technology
PROFESSIONAL EXPERIENCE
CHELSEA REYNOLDS ARTISTRY – Business Owner/Content Creator & Makeup Artist 2015 – present
• Apply makeup to aesthetically enhance celebrities, performers and individuals for photo/video shoots, red carpet, tv & film or for special events such as weddings
• Plan and instruct clients on how to apply makeup properly in 1-on-1 lessons while teaching them how to use the products they already own and grow their confidence with makeup technique and application
• Create and cultivate photo/video digital content to grow brand awareness and bring creative visions to life
• Cultivate and develop consistent and ongoing relationships with new and current makeup brands
• Responsible for daily monitoring of social media activity in order to stay current with everchanging beauty and makeup trends
• Coordinate with brands/vendors to prepare and create marketing materials for online campaigns
• Invoice management, budget tracking, calendar management and space/office organization
AVO INC. – Social Media Marketing Manager 2019 – 2020
• Develop and manage social media strategy including digital advertising, content creation and integration across all digital platforms
• Manage all social media accounts for Avo Inc. brand as well as managing and updating website
• Analyze existing digital engagement tactics and suggest optimizations for new strategies to improve digital recognition for key audiences
• Identify opportunities and methods to evolve content marketing including video storytelling, consistent photo aesthetic and repurposing content for key audiences
• Utilize social and web analytics to create insights reports to measure impact and success of content
• Analyze and implement trends and opportunities to improve digital engagement
MAC COSMETICS – Assistant Business Manager 2017 – 2018
• Set and achieve personal sales goals while supporting the goals of the team
• Consistently seek new trend and product knowledge to act as an expert for the customer and team
• Communicate business opportunities which include line performance, stock levels and team motivation
• Perform daily department maintenance tasks including stock work, re-merchandising, display, price markdowns, merchandise transfers and routine cleaning
GRAND OLE OPRY – Talent Coordinator 2016 – 2017
• Identified talent availability for future shows and research new artists
• Attended artist showcases/concerts and created performance reports for Opry Manager to review and schedule debuts
• Acted as on-site artist contact at Opry show performances for all new artists and management teams
• Coordinated artist relations activities and communication related to the department
• Maintained strong relationships with artists and their representatives regarding their availability, rehearsal schedules, show information and other Opry-related business
BROKEN BOW MUSIC GROUP – Marketing Manager 2015 – 2016
• Brainstormed marketing ideas/plans for artists across all label imprints: Jason Aldean, Randy Houser, Dustin Lynch, Chase Bryant, Trace Adkins, Granger Smith, Parmalee, Thompson Square, etc.
• Oversaw tour promotions for radio – gathering pitches to sponsor relationships for tour involvements
• Assisted in gathering promo packages for album/single launches
• Managed artist travel in major markets while also building/maintaining brand relationships
PARAMOUNT PICTURES – Executive Assistant II, President Motion Picture Music 2014 – 2015
• Supported daily operations for top-level executive and Motion Picture Music Department
• Helped coordinate Paramount’s involvement in the 87th OSCARS
• Assisted at Common’s music video shoot for the Oscar Winning song “Glory” from the film SELMA
• Assisted with organization of music showcases and screenings
SONG STEW ENTERTAINMENT – Co-Producer, Marketing Manager 2013 – 2014
• Managed marketing campaign and built fan base for Q SCORE on Empowerme.tv
• Assisted in preparation for weekly shows by researching radio guests and writing interview scripts/outlines for shows
QUALIFICATIONS
• Professional Makeup/Styling Experience: Worked with major artists and musicians in Nashville and LA, well connected within the music business and with top photographers/directors in town
• Digital Advertising/Social Media Experience: Worked with several major makeup brands to create content for upcoming product launches and campaigns, solely responsible for planning, capturing, creating and editing all content to be delivered to brands
• Music Industry Expertise: Strong knowledge of digital entertainment business, marketing & social media related to artist growth, music licensing and clearance, music and video editing, performance and studio recording experience
• Strengths: Self-starter, independent, dynamic leadership, exceptional team-building and communication skills, highly organized, pro-active, tech savvy, professional demeanor, detail-oriented, ability to prioritize and multitask