Cheema Resume
Education
Washington State University, Pullman, WA August 2015 � May 2019
Bachelor of Arts in Digital Technology and Culture, Media Authoring
The Grand Tour � Washington State University, Athens, Greece March 2018
Study Abroad Experience
CEA Rome � New Haven University, Rome, Italy May 2018 �July 2019
Study Abroad Experience
DTC 498 � Washington State University, Punjab, India December 2019 � January 2018
Independent Study Abroad
Experience
Peridot Technologies � Multimedia Designer, Bellevue, WA September 2019� May 2020
Serve as a customer-facing visual storyteller, graphic designer, and multimedia product photographer
for the team by creating graphical elements, communication campaigns, and instructional materials.
Client Consultant and Multimedia Editor
� Implemented a new system for booking and editing which led to a 45% decrease in project turnover time.
� Updated product catalogs through the collaboration of, in-store and social teams by keeping them up to date on new products, trends, and concepts.
� While leading all aspects of company product photography and product branding by staging, editing, and ensuring quality of images captured while working at a high volume.
� Communicate with senior management to relay daily status reports, project milestones and challenges, while keeping social teams up to date on concepts.
� Collaborate with marketing teams to conduct pre-liminary research and promotional marketing while engaging creative assets to deliver compelling print publications, audio-visual, and graphic design used for social media, message boards, and multi-diverse corporate branding.
� Systematically utilizing drop box to organize and manage digital content videos and graphics for multiple client brands while also update existing product content on both brand and key retailer websites.
Leafly Holdings Inc., � Product Catalog Specialist, Seattle, WA July 2019- October 2019
? Systematically organized and managed digital content (images, videos, copy) for multiple hunting brands and key retailer websites.
? Coordinated with brand and marketing teams to ensure product content was accurate, correctly nested, and properly posted, while adding new products where applicable
Washington State University � Multimedia Marketing Intern, Pullman, WA November 2017 � May 2019
� Conducted market research to develop effective marketing strategies and connect our departments social media presence to the general WSU community.
� Connected with student organizations to create content that showcased their purpose and missions through the use of various multimedia platforms utilizing video, photo, and graphic illustrations.
Asian Pacific American Student Coalition (APASC-Non-Profit) � Chair, Pullman, WA May 2017 � May 2018
APASC exists to promote the awareness, understanding and support for and of the Asian/Pacific Islander American community at WSU.
� Increased budget and anticipated revenue 7%
� Oversaw an annual budget of $30,300 and allocated it to various umbrella organizations, events, and youth leadership conferences.
� Served as spokesperson for APASC and is responsible for articulating the collective community opinion and demands directly to the Board of Regents at WSU.
Sigma Lambda Beta International Frat., Inc. (Non-Profit) � Vice President, Pullman, WA May 2016 � May 2017
� Assisted President with Roberts Rule of Order, Parliamentarian meetings, leadership retreats, and act as Sergeant of Arms.
� Led the chapter of 47 members and developed goals to enhance leadership through a value-based environment.
� Planned and executed 6 major events during the academic year to increase our budget 20% to provide 4 scholarships to WSU minority students
Skills
Videography Tools: Adobe Creative Suite, After Effects, Premiere pro, Video Producing, Motion Graphics
Design Tools: Photoshop, Illustrator, Bridge, Lightroom, InDesign, Maya, WordPress, Storyboarding
Soft Skills: Communication, Critical Thinking, Positivity, Self-Starter, Team Player, Animation Design
Languages: Punjabi and English
Education
Washington State University, Pullman, WA August 2015 � May 2019
Bachelor of Arts in Digital Technology and Culture, Media Authoring
The Grand Tour � Washington State University, Athens, Greece March 2018
Study Abroad Experience
CEA Rome � New Haven University, Rome, Italy May 2018 �July 2019
Study Abroad Experience
DTC 498 � Washington State University, Punjab, India December 2019 � January 2018
Independent Study Abroad
Experience
Peridot Technologies � Multimedia Designer, Bellevue, WA September 2019� May 2020
Serve as a customer-facing visual storyteller, graphic designer, and multimedia product photographer
for the team by creating graphical elements, communication campaigns, and instructional materials.
Client Consultant and Multimedia Editor
� Implemented a new system for booking and editing which led to a 45% decrease in project turnover time.
� Updated product catalogs through the collaboration of, in-store and social teams by keeping them up to date on new products, trends, and concepts.
� While leading all aspects of company product photography and product branding by staging, editing, and ensuring quality of images captured while working at a high volume.
� Communicate with senior management to relay daily status reports, project milestones and challenges, while keeping social teams up to date on concepts.
� Collaborate with marketing teams to conduct pre-liminary research and promotional marketing while engaging creative assets to deliver compelling print publications, audio-visual, and graphic design used for social media, message boards, and multi-diverse corporate branding.
� Systematically utilizing drop box to organize and manage digital content videos and graphics for multiple client brands while also update existing product content on both brand and key retailer websites.
Leafly Holdings Inc., � Product Catalog Specialist, Seattle, WA July 2019- October 2019
? Systematically organized and managed digital content (images, videos, copy) for multiple hunting brands and key retailer websites.
? Coordinated with brand and marketing teams to ensure product content was accurate, correctly nested, and properly posted, while adding new products where applicable
Washington State University � Multimedia Marketing Intern, Pullman, WA November 2017 � May 2019
� Conducted market research to develop effective marketing strategies and connect our departments social media presence to the general WSU community.
� Connected with student organizations to create content that showcased their purpose and missions through the use of various multimedia platforms utilizing video, photo, and graphic illustrations.
Asian Pacific American Student Coalition (APASC-Non-Profit) � Chair, Pullman, WA May 2017 � May 2018
APASC exists to promote the awareness, understanding and support for and of the Asian/Pacific Islander American community at WSU.
� Increased budget and anticipated revenue 7%
� Oversaw an annual budget of $30,300 and allocated it to various umbrella organizations, events, and youth leadership conferences.
� Served as spokesperson for APASC and is responsible for articulating the collective community opinion and demands directly to the Board of Regents at WSU.
Sigma Lambda Beta International Frat., Inc. (Non-Profit) � Vice President, Pullman, WA May 2016 � May 2017
� Assisted President with Roberts Rule of Order, Parliamentarian meetings, leadership retreats, and act as Sergeant of Arms.
� Led the chapter of 47 members and developed goals to enhance leadership through a value-based environment.
� Planned and executed 6 major events during the academic year to increase our budget 20% to provide 4 scholarships to WSU minority students
Skills
Videography Tools: Adobe Creative Suite, After Effects, Premiere pro, Video Producing, Motion Graphics
Design Tools: Photoshop, Illustrator, Bridge, Lightroom, InDesign, Maya, WordPress, Storyboarding
Soft Skills: Communication, Critical Thinking, Positivity, Self-Starter, Team Player, Animation Design
Languages: Punjabi and English