Carly Buckner
CARLY P. BUCKNER
30 Hollis Road East Brunswick, NJ 08816
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EDUCATION
Bachelor of Science, Marketing Expected: December 2019
Bachelor of Science, Operations Management and Business Analytics
University of Maryland at College Park
Robert H. Smith School of Business
College Park Scholars, Media, Self and Society Program August 2016 – May 2018
? Analyzed the role that various forms of media play in family life, politics, the economy, and other elements of society
? Examined the effects of advancements and changes within the media industry
QUEST Honors Program Spring 2018 – Present
? Focus on quality management, process improvement, and system design through teamwork and co-curricular programming
? Apply systems thinking mindset to solve organizational challenges or technical issues by developing innovative solutions in teams
EXPERIENCE
Office of Transformational Learning College Park, MD
Accessibility Intern September 2018 – Present
? Prepare and edit accessible documents daily to be published into 20+ courses in Smith’s Online MBA program
? Collaborate with accessibility team on adapting newest tactics for modules, videos, documents and transcripts for classes
Vibo – Event Planning Application Tel-Aviv, Israel
Marketing & Accounts Manager May 2018 – August 2018
? Integrated kickoff marketing campaign through CRM database through a series of 15 emails over 2 months
? Curated tutorial content for new customers interacting with the UI/UX and published to YouTube channel
Olympus Management Group Washington, D.C.
Marketing Partner October 2017 – May 2018
? Developed brand strategy for underground D.C. musicians and presented to artists team
? Implemented strong social media presence by analyzing listener data and advertising artist’s brand via email marketing and campaigns
The Real Life Show Podcast Remote: Los Angeles, CA
Marketing Intern October 2016 – January 2017
? Promoted mission of podcast through weekly social media blog posts on Facebook, Twitter and Instagram
? Consulted remotely with the producer on a daily basis to brainstorm ways to increase listener subscription
LEADERSHIP
American Marketing Association May 2017 – Present
President
? Oversee teams of 10+ students including Director of Marketing Integration, Brand Ambassador Team, and Design Team
? Organize club marketing and spreading its purpose through direct student interaction via semi-weekly tabling sessions, media channels, and creation of the weekly Smith Newsletter
? Ranked in Top 25 Chapter Nationally three years in a row
Maryland Music Business Society September 2016 – Present
Vice President of Marketing Concert Series
? Direct marketing campaign and scout talent for weekly Concert Series put on in business school cafe
? Network with local D.C. Labels and venue promoters to help facilitate info sessions on various business roles in the music industry and their significance/impact
Robert H. Smith New York Trip May 2017 – November 2017
Entertainment Track Leader
? Moderated visits with entertainment companies based in New York City bringing a group of 18 Smith students on site visits
? Communicated information between administration and 18 track participants over a 7-month period
? Facilitated pre-trip professional workshops and post-trip briefings with participants
SKILLS
Microsoft Office, Google Suite, Social Media (Facebook, Twitter, LinkedIn) Marketing, Google Analytics Certification
Brand Management, Social Media Marketing, Curating Music/Genre Specific Playlists
CARLY P. BUCKNER
30 Hollis Road East Brunswick, NJ 08816
------------ •?------------
EDUCATION
Bachelor of Science, Marketing Expected: December 2019
Bachelor of Science, Operations Management and Business Analytics
University of Maryland at College Park
Robert H. Smith School of Business
College Park Scholars, Media, Self and Society Program August 2016 – May 2018
? Analyzed the role that various forms of media play in family life, politics, the economy, and other elements of society
? Examined the effects of advancements and changes within the media industry
QUEST Honors Program Spring 2018 – Present
? Focus on quality management, process improvement, and system design through teamwork and co-curricular programming
? Apply systems thinking mindset to solve organizational challenges or technical issues by developing innovative solutions in teams
EXPERIENCE
Office of Transformational Learning College Park, MD
Accessibility Intern September 2018 – Present
? Prepare and edit accessible documents daily to be published into 20+ courses in Smith’s Online MBA program
? Collaborate with accessibility team on adapting newest tactics for modules, videos, documents and transcripts for classes
Vibo – Event Planning Application Tel-Aviv, Israel
Marketing & Accounts Manager May 2018 – August 2018
? Integrated kickoff marketing campaign through CRM database through a series of 15 emails over 2 months
? Curated tutorial content for new customers interacting with the UI/UX and published to YouTube channel
Olympus Management Group Washington, D.C.
Marketing Partner October 2017 – May 2018
? Developed brand strategy for underground D.C. musicians and presented to artists team
? Implemented strong social media presence by analyzing listener data and advertising artist’s brand via email marketing and campaigns
The Real Life Show Podcast Remote: Los Angeles, CA
Marketing Intern October 2016 – January 2017
? Promoted mission of podcast through weekly social media blog posts on Facebook, Twitter and Instagram
? Consulted remotely with the producer on a daily basis to brainstorm ways to increase listener subscription
LEADERSHIP
American Marketing Association May 2017 – Present
President
? Oversee teams of 10+ students including Director of Marketing Integration, Brand Ambassador Team, and Design Team
? Organize club marketing and spreading its purpose through direct student interaction via semi-weekly tabling sessions, media channels, and creation of the weekly Smith Newsletter
? Ranked in Top 25 Chapter Nationally three years in a row
Maryland Music Business Society September 2016 – Present
Vice President of Marketing Concert Series
? Direct marketing campaign and scout talent for weekly Concert Series put on in business school cafe
? Network with local D.C. Labels and venue promoters to help facilitate info sessions on various business roles in the music industry and their significance/impact
Robert H. Smith New York Trip May 2017 – November 2017
Entertainment Track Leader
? Moderated visits with entertainment companies based in New York City bringing a group of 18 Smith students on site visits
? Communicated information between administration and 18 track participants over a 7-month period
? Facilitated pre-trip professional workshops and post-trip briefings with participants
SKILLS
Microsoft Office, Google Suite, Social Media (Facebook, Twitter, LinkedIn) Marketing, Google Analytics Certification
Brand Management, Social Media Marketing, Curating Music/Genre Specific Playlists