CamilleKHedrick_Resume2018
CAMILLE K. HEDRICK
WORLDWIDE MARKETING AND DIGITAL COMMUNICATIONS PROFESSIONAL
U.S. CITIZEN, FRENCH BILINGUAL
Customer-focused leader with proven success in building positive corporate identities and promoting professional organizations and businesses. Broad expertise in developing international marketing, communications, PR, training, and social-media programs to increase sales and generate repeat business. Diplomat adept at negotiating with C-level officers and sales force to achieve consensus and buy-in, raising awareness to increase engagement.
Corporate communications, marcom, social media
Content creation in IT services; cyber security
People and project management; training
Creativity; innovation; leadership
Diplomat�cross-cultural communications
English-French bilingual, some Spanish, Arabic
EXPERIENCE
Midsummer Media (digital and print content production, social media), Dallas, Texas 2016 � present and 2002 � 2007
Owner and Consultant�Digital Content, Social Media, and PR
Client highlights:
Develop and implement social-media and public-relations campaigns for secure-access and biometrics management company (AllStar Industries)
Administer websites and create digital content for importer of gourmet food (Cortas Food)
Evaluate social media postings in English and French (using my knowledge of Arabic in some cases)
Ghostwrite employee blogs for global construction equipment manufacturer (Hilti Group)
Pitch ghostwritten articles containing backlinks to industry sites (media outreach), increasing traffic and
promoting domain authority (BridgePose)
Create customer testimonials for telecommunications equipment manufacturer (TelStrat)
Political Party, Collin County, Texas 2017 � 2018 Assistant Primary Elections Administrator: After receiving Texas Election Law training, recruit elections officials for Primary elections in Collin County and liaise with Collin County Elections Office
Hewlett Packard Enterprise (HPE), now DXC Technology, Plano, Texas 2013 � 2015 Senior Manager, Worldwide Marketing and Digital Communications: Cloud, Mobility, Security
o Marketing and digital communications
� Coordinated web and advertising campaigns for consistent messaging
� Created and managed external and internal marketing assets, intranet and internet pages; created and managed
dedicated campaign sites
� Wrote �snackables� � abstracts of white papers � for blogs and regional distribution
� Launched new offerings, integrating print and online collateral, as well as sales communications
� Created and edited content for monthly, product-marketing newsletter for director of product marketing,
News you can use, 2013 � 2014; worldwide internal circulation 120,000
� Wrote video briefs and created videos from raw footage to use in promotional campaigns
o Social media
� Launched and managed sponsored LinkedIn worldwide campaign on Enterprise Security (+13% followers)
� Reached out to chief technology officer, Enterprise Security, to develop his online persona; served as his
trusted ghostwriter and editor multiplying his �likes� and �views�
� As global owner of Enterprise Security social media, held regular meetings with marketing and social-media
stakeholders in other regions and across business units to request input and share messaging
� Managed editorial calendar and promoted thought leadership program in Enterprise Security, Mobility, and
Cloud through blogs and tweet sheets
� Created and administered HPE Mobility LinkedIn Showcase page, covering all business groups within HPE
and HP Inc, 2013 � 2014
HP ACG (now DXC ACG globalization business), HP Enterprise Services (HP ES) Plano, Texas Offers localization and rich-media services to business units internally and to company�s clients externally
Senior Manager, Global Portfolio, Marketing, Communications
2009 -2013
� Participated in RFP response walkthroughs representing RFP�s �localization� tower
� Packaged services into new portfolio offerings defining messaging and branding for �HP ACG� � Designed and sold new, successful content-creation service bringing in new revenue
� Created new digital and print communications materials
� Developed business and managed accounts, including General Motors
Electronic Data Systems (EDS), an HP Company (IT services), Plano, Texas
2007 � 2009
Consultant (full time), Worldwide Employee and Field Communications
� Created proposal content for published RFP used to select company�s localization supplier resulting in substantial savings company-wide
� Offered consulting services to EDS client accounts
� Reduced costs by 20% and increased brand recognition in non-U.S. regions by �sim-shipping� (simultaneously
shipping) of multilingual communications
Political Party Organization (concurrently with Midsummer Media) 2003 � 2008 Presidential Campaign Volunteer Organizer
Volunteer, Collin County, Plano, Texas: Vice Chair for Communications; Precinct Chair; Elections Judge
Alcatel-Lucent, now Nokia (telecommunications equipment), Paris, France and Plano, Texas 1997 � 2002
Marketing Senior Manager, Product Line Management, Marcom/PR
Broadband and Networking Systems Group; Plano, Texas 1999 � 2002
� Built and managed new, highly operational team of marketing, communications, and PR professionals for
Alcatel�s largest division in U.S. (divisional staff 1,800). Total divisional marketing budget $4.4 million
� Prepared and implemented marketing communications plans. Led teams in PR/AR, large customer events,
speakers� bureau, conferences, advertising, direct mail, and on-line solutions
� Project-managed international users conference in Cannes, France, 200 participants, 15 countries represented,
budget $900,000�North America, South America, Europe, Asia
Marketing Senior Manager, Global Customer Loyalty Program (Alcatel, Cont�d.)
Switching and Routing Division, Global Headquarters; Paris, France 1997 � 1999
� Created and launched new, worldwide customer-loyalty program, spanning 100 countries, including four
product-focused working groups, dedicated website, customer database, annual event
� Developed product-related content for events; secured C-level speakers from customer accounts in countries
ranging from Chile to China; distributed content through dedicated website and direct mail
� Produced program�s first annual event in Cape Town, South Africa, and second annual event in Monte Carlo,
Monaco; 100 countries represented; combined budget $750,000
� Led development of similar programs in other divisions. Customers belonging to these customer-loyalty
programs continue to purchase Alcatel�s products and services today. Program validated as "Best Practice" by Alcatel�s corporate office
EDUCATION AND PROFESSIONAL DEVELOPMENT
� Business Marketing Certificate, Executive Education, H.E.C.-I.S.A. (leading French business school), Paris, France
� Internet Marketing Certificate, Social Media, Market Motive
� Bachelor of Arts in Comparative Literature, with Honors: English-French-Spanish-Arabic; American
University of Beirut, Lebanon; accredited by State of New York and Middle States Commission on Higher
Education
� Management: Customer Loyalty; Project Management; Manager as Coach and Counselor; Management Skills
and Techniques; Adult Education and Course Development; Exchanging Technical Information
� Technologies: Telecommunications Concepts; Data Networks; Internet Protocols; How to Build a Website;
Computer-Integrated Manufacturing; Magnetic-Resonance Imaging
� Software: MS Office Suite; OneDrive; SharePoint; G Suite; Zoho Office Suite; WordPress; Lithium for blog
posting (Lithium Technologies); Aprimo for budget tracking (Teradata Corporation); proprietary HP content management and email distribution systems
CAMILLE K. HEDRICK
WORLDWIDE MARKETING AND DIGITAL COMMUNICATIONS PROFESSIONAL
U.S. CITIZEN, FRENCH BILINGUAL
Customer-focused leader with proven success in building positive corporate identities and promoting professional organizations and businesses. Broad expertise in developing international marketing, communications, PR, training, and social-media programs to increase sales and generate repeat business. Diplomat adept at negotiating with C-level officers and sales force to achieve consensus and buy-in, raising awareness to increase engagement.
Corporate communications, marcom, social media
Content creation in IT services; cyber security
People and project management; training
Creativity; innovation; leadership
Diplomat�cross-cultural communications
English-French bilingual, some Spanish, Arabic
EXPERIENCE
Midsummer Media (digital and print content production, social media), Dallas, Texas 2016 � present and 2002 � 2007
Owner and Consultant�Digital Content, Social Media, and PR
Client highlights:
Develop and implement social-media and public-relations campaigns for secure-access and biometrics management company (AllStar Industries)
Administer websites and create digital content for importer of gourmet food (Cortas Food)
Evaluate social media postings in English and French (using my knowledge of Arabic in some cases)
Ghostwrite employee blogs for global construction equipment manufacturer (Hilti Group)
Pitch ghostwritten articles containing backlinks to industry sites (media outreach), increasing traffic and
promoting domain authority (BridgePose)
Create customer testimonials for telecommunications equipment manufacturer (TelStrat)
Political Party, Collin County, Texas 2017 � 2018 Assistant Primary Elections Administrator: After receiving Texas Election Law training, recruit elections officials for Primary elections in Collin County and liaise with Collin County Elections Office
Hewlett Packard Enterprise (HPE), now DXC Technology, Plano, Texas 2013 � 2015 Senior Manager, Worldwide Marketing and Digital Communications: Cloud, Mobility, Security
o Marketing and digital communications
� Coordinated web and advertising campaigns for consistent messaging
� Created and managed external and internal marketing assets, intranet and internet pages; created and managed
dedicated campaign sites
� Wrote �snackables� � abstracts of white papers � for blogs and regional distribution
� Launched new offerings, integrating print and online collateral, as well as sales communications
� Created and edited content for monthly, product-marketing newsletter for director of product marketing,
News you can use, 2013 � 2014; worldwide internal circulation 120,000
� Wrote video briefs and created videos from raw footage to use in promotional campaigns
o Social media
� Launched and managed sponsored LinkedIn worldwide campaign on Enterprise Security (+13% followers)
� Reached out to chief technology officer, Enterprise Security, to develop his online persona; served as his
trusted ghostwriter and editor multiplying his �likes� and �views�
� As global owner of Enterprise Security social media, held regular meetings with marketing and social-media
stakeholders in other regions and across business units to request input and share messaging
� Managed editorial calendar and promoted thought leadership program in Enterprise Security, Mobility, and
Cloud through blogs and tweet sheets
� Created and administered HPE Mobility LinkedIn Showcase page, covering all business groups within HPE
and HP Inc, 2013 � 2014
HP ACG (now DXC ACG globalization business), HP Enterprise Services (HP ES) Plano, Texas Offers localization and rich-media services to business units internally and to company�s clients externally
Senior Manager, Global Portfolio, Marketing, Communications
2009 -2013
� Participated in RFP response walkthroughs representing RFP�s �localization� tower
� Packaged services into new portfolio offerings defining messaging and branding for �HP ACG� � Designed and sold new, successful content-creation service bringing in new revenue
� Created new digital and print communications materials
� Developed business and managed accounts, including General Motors
Electronic Data Systems (EDS), an HP Company (IT services), Plano, Texas
2007 � 2009
Consultant (full time), Worldwide Employee and Field Communications
� Created proposal content for published RFP used to select company�s localization supplier resulting in substantial savings company-wide
� Offered consulting services to EDS client accounts
� Reduced costs by 20% and increased brand recognition in non-U.S. regions by �sim-shipping� (simultaneously
shipping) of multilingual communications
Political Party Organization (concurrently with Midsummer Media) 2003 � 2008 Presidential Campaign Volunteer Organizer
Volunteer, Collin County, Plano, Texas: Vice Chair for Communications; Precinct Chair; Elections Judge
Alcatel-Lucent, now Nokia (telecommunications equipment), Paris, France and Plano, Texas 1997 � 2002
Marketing Senior Manager, Product Line Management, Marcom/PR
Broadband and Networking Systems Group; Plano, Texas 1999 � 2002
� Built and managed new, highly operational team of marketing, communications, and PR professionals for
Alcatel�s largest division in U.S. (divisional staff 1,800). Total divisional marketing budget $4.4 million
� Prepared and implemented marketing communications plans. Led teams in PR/AR, large customer events,
speakers� bureau, conferences, advertising, direct mail, and on-line solutions
� Project-managed international users conference in Cannes, France, 200 participants, 15 countries represented,
budget $900,000�North America, South America, Europe, Asia
Marketing Senior Manager, Global Customer Loyalty Program (Alcatel, Cont�d.)
Switching and Routing Division, Global Headquarters; Paris, France 1997 � 1999
� Created and launched new, worldwide customer-loyalty program, spanning 100 countries, including four
product-focused working groups, dedicated website, customer database, annual event
� Developed product-related content for events; secured C-level speakers from customer accounts in countries
ranging from Chile to China; distributed content through dedicated website and direct mail
� Produced program�s first annual event in Cape Town, South Africa, and second annual event in Monte Carlo,
Monaco; 100 countries represented; combined budget $750,000
� Led development of similar programs in other divisions. Customers belonging to these customer-loyalty
programs continue to purchase Alcatel�s products and services today. Program validated as "Best Practice" by Alcatel�s corporate office
EDUCATION AND PROFESSIONAL DEVELOPMENT
� Business Marketing Certificate, Executive Education, H.E.C.-I.S.A. (leading French business school), Paris, France
� Internet Marketing Certificate, Social Media, Market Motive
� Bachelor of Arts in Comparative Literature, with Honors: English-French-Spanish-Arabic; American
University of Beirut, Lebanon; accredited by State of New York and Middle States Commission on Higher
Education
� Management: Customer Loyalty; Project Management; Manager as Coach and Counselor; Management Skills
and Techniques; Adult Education and Course Development; Exchanging Technical Information
� Technologies: Telecommunications Concepts; Data Networks; Internet Protocols; How to Build a Website;
Computer-Integrated Manufacturing; Magnetic-Resonance Imaging
� Software: MS Office Suite; OneDrive; SharePoint; G Suite; Zoho Office Suite; WordPress; Lithium for blog
posting (Lithium Technologies); Aprimo for budget tracking (Teradata Corporation); proprietary HP content management and email distribution systems