Business, Marketing & Entrepreneurial Instructor
Phone:------------ Address: 1448 East 52nd Street, Suite 410 Chicago, IL 60615
Email: ------------ Social: ------------/in/jccarthon/
PROFESSIONAL PHILOSOPHY: “A passion that leads my purpose.”
PROFESSIONAL SUMMARY:
? Engaging, Dynamic & Inspiring; a multi-award winning, “social-age”, business expert with 10+ years of
marketing, branding, entrepreneurship and instructional experience
? Vast business knowledge, honed through first hand, “all in” experiences across several categories &
industries
? CPG brand manager; working with the global beauty leader, L’Oreal USA, a $20-billion dollar company
specializing in launching new products from concept to commercialization
? Self-made, serial entrepreneur; personally developing and launching multiple new business & brand
concepts with limited budgets
? Educator; with a passionate and proven track record of sharing real-world marketing & entrepreneurial
knowledge with aspiring Generations Y & Z business owners
? Creative, Abstract Conceptualizer; Able to take broad ideas and provide order, structure & strategic direction
? Open to relocation and travel
EDUCATION
Master of Business Administration
Entrepreneurship & Global Business
Ashford University, Forbes School of Business
Clinton, IA (2010)
Bachelor of Arts
Communication Arts- Public Relations
Georgia Southern University
Statesboro, Ga (1999)
AREAS OF EXPERTISE:
MARKETING/BUSINESS
Entrepreneurship & New Ventures Entrepreneurship & New Ventures Social & Digital Media Marketing
New Product Development Brand Strategy & Oversight Sales Strategy
Advertising Communications Supply Chain/Distribution Promotions & Merchandising
Consumer Research & Behaviour P&L Management Event Planning
ACADEMIC
Curriculum Development Youth Business &
Entrepreneurship Programming
Collegiate & Career Development
INSTRUCTIONAL/FACILITATOR EXPERIENCE
? Adjunct Marketing Instructor, Midwestern Career College (2019)
? Serve as an adjunct instructor teaching Principle of Marketing & Career Development course
? Program Facilitator, Circle Urban Ministry, Male Mogul Initiative (2019)
? Development of curriculum, programming and implementation of youth leadership & entrepreneurship
program for high school 14-18 years old
? Managed two staff members
? Youth Volunteer, Blackstone Bike Shop, (2017-2018)
? Volunteering & supporting program leads to implement youth programming for students 10-14 years
old
? Program Lead & Facilitator, Triple Threat/W.I.N.G.S (2016-2018)
? Development of curriculum, programming and implementation of youth leadership & entrepreneurship
programming for youth 9-14 years old
? Sr. Program Manager, Illinois Manufacturing Foundation, (2011-2012)
? Served as the lead instructor for the Illinois Manufacturing Foundation Youth Leadership &
Entrepreneurship Program on the campus of Proviso East High School
? Developed program curriculum. Managed a staff of 3 assistant instructors. Worked with students in
the development & implementation of production, marketing and sales of products. Worked with
students to develop and implement program recruitment strategies and promotional materials.
INDUSTRY EXPERIENCE
? Consumer Packaged Good Marketing
? Health & Beauty
? Food/Beverage
? Multicultural
? Apparel
? Government
? Health Care
? Entertainment
? Not-for-Profit
? Human Services
PROFESSIONAL EXPERIENCE
THE CONCEPT>ENGINEERS Chicago, IL
Business & Marketing Consulting
? Strategically supported brand retail expansion generating $5 -million dollars in new business and securing a
2.8% market share in sub-categories. Increased brand pull-through by 24% through the implementation of a
beauty supply merchandising campaign. Spearheaded a multimedia promotional campaign generating over
10-million impressions, activated over 150,000 consumer responses in one day, pulling through nearly
$100,000 of products from retail shelves & increased social media connects by 85%.
ENTWINE COUTURE BEAUTY, LLC Chicago, IL
Chief Marketing & Creative Officer
? Developed the 5-year growth plan encompassing the full business & marketing mix. Successful managed
the creative development and strategic launch of new brand. Oversaw the growth of brand from zero to
$500,000 with extremely limited budget & resources. Launched an online/social media campaign that
Increased brand sales by 85% over a two-month promotional period
L'OREAL USA Chicago, IL
Brand Manager- New Product Development
Johnathan Carthon, MBA CV
Phone:------------ Address: 1448 East 52nd Street, Suite 410 Chicago, IL 60615
Email: ------------ Social: ------------/in/jccarthon/
PROFESSIONAL PHILOSOPHY: “A passion that leads my purpose.”
PROFESSIONAL SUMMARY:
? Engaging, Dynamic & Inspiring; a multi-award winning, “social-age”, business expert with 10+ years of
marketing, branding, entrepreneurship and instructional experience
? Vast business knowledge, honed through first hand, “all in” experiences across several categories &
industries
? CPG brand manager; working with the global beauty leader, L’Oreal USA, a $20-billion dollar company
specializing in launching new products from concept to commercialization
? Self-made, serial entrepreneur; personally developing and launching multiple new business & brand
concepts with limited budgets
? Educator; with a passionate and proven track record of sharing real-world marketing & entrepreneurial
knowledge with aspiring Generations Y & Z business owners
? Creative, Abstract Conceptualizer; Able to take broad ideas and provide order, structure & strategic direction
? Open to relocation and travel
EDUCATION
Master of Business Administration
Entrepreneurship & Global Business
Ashford University, Forbes School of Business
Clinton, IA (2010)
Bachelor of Arts
Communication Arts- Public Relations
Georgia Southern University
Statesboro, Ga (1999)
AREAS OF EXPERTISE:
MARKETING/BUSINESS
Entrepreneurship & New Ventures Entrepreneurship & New Ventures Social & Digital Media Marketing
New Product Development Brand Strategy & Oversight Sales Strategy
Advertising Communications Supply Chain/Distribution Promotions & Merchandising
Consumer Research & Behaviour P&L Management Event Planning
ACADEMIC
Curriculum Development Youth Business &
Entrepreneurship Programming
Collegiate & Career Development
INSTRUCTIONAL/FACILITATOR EXPERIENCE
? Adjunct Marketing Instructor, Midwestern Career College (2019)
? Serve as an adjunct instructor teaching Principle of Marketing & Career Development course
? Program Facilitator, Circle Urban Ministry, Male Mogul Initiative (2019)
? Development of curriculum, programming and implementation of youth leadership & entrepreneurship
program for high school 14-18 years old
? Managed two staff members
? Youth Volunteer, Blackstone Bike Shop, (2017-2018)
? Volunteering & supporting program leads to implement youth programming for students 10-14 years
old
? Program Lead & Facilitator, Triple Threat/W.I.N.G.S (2016-2018)
? Development of curriculum, programming and implementation of youth leadership & entrepreneurship
programming for youth 9-14 years old
? Sr. Program Manager, Illinois Manufacturing Foundation, (2011-2012)
? Served as the lead instructor for the Illinois Manufacturing Foundation Youth Leadership &
Entrepreneurship Program on the campus of Proviso East High School
? Developed program curriculum. Managed a staff of 3 assistant instructors. Worked with students in
the development & implementation of production, marketing and sales of products. Worked with
students to develop and implement program recruitment strategies and promotional materials.
INDUSTRY EXPERIENCE
? Consumer Packaged Good Marketing
? Health & Beauty
? Food/Beverage
? Multicultural
? Apparel
? Government
? Health Care
? Entertainment
? Not-for-Profit
? Human Services
PROFESSIONAL EXPERIENCE
THE CONCEPT>ENGINEERS Chicago, IL
Business & Marketing Consulting
? Strategically supported brand retail expansion generating $5 -million dollars in new business and securing a
2.8% market share in sub-categories. Increased brand pull-through by 24% through the implementation of a
beauty supply merchandising campaign. Spearheaded a multimedia promotional campaign generating over
10-million impressions, activated over 150,000 consumer responses in one day, pulling through nearly
$100,000 of products from retail shelves & increased social media connects by 85%.
ENTWINE COUTURE BEAUTY, LLC Chicago, IL
Chief Marketing & Creative Officer
? Developed the 5-year growth plan encompassing the full business & marketing mix. Successful managed
the creative development and strategic launch of new brand. Oversaw the growth of brand from zero to
$500,000 with extremely limited budget & resources. Launched an online/social media campaign that
Increased brand sales by 85% over a two-month promotional period
L'OREAL USA Chicago, IL
Brand Manager- New Product Development
Johnathan Carthon, MBA CV