BRAND STRATEGY|DIGITAL CONTENT
Detail-oriented creative with an extensive conceptual design background including colorstories, visual and digital content. With four years of experience, I have been fortunate enough to excel in various types of companies from independent luxury start-ups to Mass-Market Corporate retailers. My imagination has always been an incredible driving force in my life and the importance of how the aesthetic quality of a product satisfies our senses is key in my work.
My goal is to learn, contribute and be part of a company where I can deepen and challenge my creative experience.
Li & Fung / New York, NY / 2017 - Present
Women’s Contemporary/Missy/Juniors Swimwear
•Preliminary design research, including competitive analysis; pull fabrics, develop concepts, moodboards, presentation boards, prepare line sheets, color-ups, inspirational photos. •Cadding print, fabric, or embellishment ideas into styles for complete concept review.
•Track development process for clients such as Anthropologie, Aerie & Dick’s Sporting Goods. •Review and comment on lab dips and strikeoffs.
•Review prints and graphics and advise revisions where appropriate.
NAKED Brands - Carole Hochman / New York, NY / 2016 - 2017
•Create and present design ideas to the creative director.
•Prepare colorstories and moodboards for each season.
•Create sketches via Illustrator and Photoshop.
•Communicate with factories to source fabric, trims and printing techniques. •Review and approve lab dips and strikeoffs.
•Work with sales team to ensure the item suits the customer, market and price points. •Create and develop digitl and social marketing campaings for each season.
DESIGN & MARKETING ASSISTANT
Lotus Threads / New York, NY / 2015 - 2016
Women’s Evening Wear
•Interpret fashion, colors, prints, silhouettes, fabrics and market trends into brand appropriate, marketable product designs
•Manage Social media (Instagram & Facebook)
•Create & design presentations for clients
•Attend trade/fabric shows in the US and internationally
•Lead sales visits to Colombia (Medellín, Bogotá, Cartagena & Barranquilla) •Manage company’s social media
DESIGN ASSISTANT/PRESS ASSISTANT - INTERN
VPL / New York, NY / 2014 - 2015
Activewear, Swimwear, Intimates & Loungewear
•Assist press director with all written work for press releases
•Arranged exhibition displays at the store located in Soho.
•Design and develop leaflefts and brochures for fashion items in the product range •Responsible for initiating marketing campaings for instagram and facebook
creative design, Digital content, brand strategy, social media, wellness, health, graphic design