BRAND MARKETING & SOCIAL MEDIA
RAYSHON E. HARRIS
BRAND MARKETING & SOCIAL MEDIA
------------ ? ------------ ? ------------/rayshoneharris
Marketing manager with demonstrated ability to monitor trends and grow audiences through social media and lifestyle campaigns. Over 15 years combined experience managing brands, monitoring social media, overseeing product development, and maintaining customer retention.
? Crisis & Community QC
? Digital Advertising
? Customer Experience
? Email Marketing
? SEO / SEM
? Budget Management
? Hootsuite
? JIRA / Asana
? SalesForce CRM
RELEVANT SKILLS & PROFICIENCIES
? Develops Unique Branding Campaigns - Creates integrated launch plans to increase brand awareness and ensure product exposure. Experience managing $1M+ production and advertising budgets that include production timelines, advertising objectives, and budget assignments.
? Works Across Digital/Social Platforms -Utilizes digital tools to monitor and quickly identify product issues for communication to cross-functional teams. Handles social media marketing across multiple channels with a focus on driving positive messages, achieving incremental return on ad spend, and increasing customer acquisition and retention.
? Builds & Maintain Relationships – Demonstrates excellent interpersonal skills when interacting with internal team members as well as with external clients. Provides guidance and feedback when in supervisory roles to encourage professional and personal development and future success.
PROFESSIONAL EXPERIENCE
MUSIC LICENSING CONSULTANT (Film) ? March 2018 - Present
? Works directly with music supervisor, film producers, and external clients to identify and manage intake from labels, publishers, and artists to license music for theatrical films.
? Submits license requests, and communicates terms with vendors and publishers for agreements.
? Created an efficient system that allowed departments to track negotiations with third-party music licensors (including master and synchronization rights, as well as union re-use fees) for music expected to be included in film productions.
? Obtains and delivers all necessary music credits to be included in cue sheets, opening titles, title cards and end crawl credits.
? Utilizes and maintains music business relationships with artists, publishers, and music licensing companies.
? Demonstrates research ability to identify publishers, verify split allocation, and obtain contact information.
? IMdB listings: Monster (2019) / The Intruder (2019) / Thriller (2018)
PRODUCT / BRAND MANAGER ? GMUSIC Group ? Jan 2018 - July 2018
? Led branding campaign that included the ideation of radio, lifestyle, and digital marketing.
? Responsible for the end-to-end production process of all promotional assets used to support marketing, publicity and cross-functional teams.
? Directed internal departments and communicated weekly project objectives.
? Oversaw digital marketing including social media strategy, paid media advertising, website content, and database management.
? Responsible for the audience growth and management of the brand through social media and various digital outlets.
? Utilized long standing relationships to secure publicity and marketing that supported local performances.
? Created and distributed marketing tools for external use by each department.
? Reviewed and communicated competitive brands to assess trends and develop an innovative marketing approach.
? Continuously optimized the brand's presence on Facebook, Twitter, Instagram and other relevant social media platforms
SOCIAL MEDIA & CUSTOMER EXPERIENCE MANAGER ? PERK ? Sept 2015 - Jan 2017
? Responsible for maintaining the overall health and retention for a mobile advertising platform with a 10M subscriber base.
? Created unique social media campaigns that included online content monetization, online advertising and email marketing.
? Supervised and coached Customer Service representatives and developed a system to provide supportive coaching and timely product updates from technical operations.
? Point-of-contact for team managers and project leaders regarding customer experience and provided immediate and urgent problem-solving techniques essential to the overall operation of company product.
? Demonstrated strong written and verbal skills by creating messaging to troubleshoot customer issues, provide clear product instruction, and communicate company policy.
? Utilized Hootsuite to execute all daily posts and responded to users with timely communication and creative engagement.
? Led content ideation and strategy for all social platforms and approved content to ensure a consistent brand voice.
CUSTOMER SUPPORT & SOCIAL MEDIA SPECIALIST ? Viggle Inc. ? 2011 - 2015
? Point-of-contact for team managers, project leaders and engineers regarding the user's experience in an effort to address, enhance, and resolve product issues.
? Resolved upwards of 1000 customer inquiries per week, and consistently met performance benchmarks (speed, accuracy, volume) with a weekly FCR rate upwards of 90%.
? Partnered with Client Solutions and Ad Sales to develop social campaigns and best practices around advertiser requests.
Managed all social media accounts to integrate the customer online experience with the product's interface.
? Stimulated engaging conversations with consumers by sharing content to promote positive customer interaction and product awareness.
? Effectively leveraged social media to enhance the user experience and support business strategies and goals.
Proposed solutions that encouraged users to contribute and share their photos, videos and other experiences with Viggle in an effort to grow the user base.
FREELANCER (TV / FILM PRODUCTION) ? Independent Contractor (2009 - 2011)
? Production Office Assistant: Celebrity Rehab with Dr. Drew (Season 3 Reunion)
? Cast Assistant: Shedding For The Wedding (Season 1)
? Production Assistant: Celebrity Rehab with Dr. Drew (Season 4)
? Production Assistant: 41st Annual NAACP Image Awards
* Responsible for supporting the production team and Director's Assistants in the delivery of administrative and practical aspects of the production.
*Facilitated regular transactions between vendors and the production staff.
*Managed deliveries of products, equipment, and props.
*Organized daily paperwork, performed field and online research to facilitate production needs.
*Responsible for departmental and cast inquiries to maintain strict production schedule.
*Managed set locations, deliveries, and product arrangements.
PRODUCT DEVELOPMENT / BRAND MANAGER ? EMI Music Marketing ? 2004 – 2009
? Led marketing strategy and re-branding campaigns for projects in the most profitable division of the company, responsible for over $150M in gross margin.
? Created and implemented comprehensive marketing campaigns for a wide variety of recording artists and brands, including Harley Davidson, Duran Duran, Culture Club, Snoop Dogg, Al Green, Amy Grant, Anne Murray and many more.
? Managed all aspects of product development for hundreds of new release and catalog entertainment titles including scheduling, configuration recommendations, packaging, budget analysis, approvals and deadlines.
? Collaborated with artist managers, agents, and executives to implement marketing initiatives and drive long-term strategy for new releases.
? Oversaw digital marketing including social media strategy, paid media advertising, website content, database management and more.
? Directed the clearing of copyrighted material which enabled the re-release of revenue generating products.
PRIOR RELEVANT EXPERIENCE
? Music Executive Producer: VH1 Rock Docs, NWA: The World’s Most Dangerous Group
? Compilation Producer: The Best Of Snoop Dogg, Ice Cube: The Essentials, No Limit ‘s Greatest Hits, The Best Of D’Angelo
? Marketing Director: Verity Records / Sony
? Account Manager: Mediabase / Premiere Radio Networks
? Product Manager: Island / Def Jam Records
? Regional Promotion Manager: Island Records
? Field Producer: Love Between The Sexes (Black Entertainment Television)
? West Coast Producer: All In The Name Of God (Diamond Films)
? Associate Producer: Lou Rawls Parade Of Stars (WLIW-NY)
? Production Assistant: Teen Summit (Black Entertainment Television)
EDUCATION
? Bachelor of Arts ? Communications ? (3.4 GPA) ? Howard University, Washington DC
? Master of Arts ? Theological Arts ? (3.68 GPA) ? Fuller Theological Seminary, Pasadena, CA
RAYSHON E. HARRIS
BRAND MARKETING & SOCIAL MEDIA
------------ ? ------------ ? ------------/rayshoneharris
Marketing manager with demonstrated ability to monitor trends and grow audiences through social media and lifestyle campaigns. Over 15 years combined experience managing brands, monitoring social media, overseeing product development, and maintaining customer retention.
? Crisis & Community QC
? Digital Advertising
? Customer Experience
? Email Marketing
? SEO / SEM
? Budget Management
? Hootsuite
? JIRA / Asana
? SalesForce CRM
RELEVANT SKILLS & PROFICIENCIES
? Develops Unique Branding Campaigns - Creates integrated launch plans to increase brand awareness and ensure product exposure. Experience managing $1M+ production and advertising budgets that include production timelines, advertising objectives, and budget assignments.
? Works Across Digital/Social Platforms -Utilizes digital tools to monitor and quickly identify product issues for communication to cross-functional teams. Handles social media marketing across multiple channels with a focus on driving positive messages, achieving incremental return on ad spend, and increasing customer acquisition and retention.
? Builds & Maintain Relationships – Demonstrates excellent interpersonal skills when interacting with internal team members as well as with external clients. Provides guidance and feedback when in supervisory roles to encourage professional and personal development and future success.
PROFESSIONAL EXPERIENCE
MUSIC LICENSING CONSULTANT (Film) ? March 2018 - Present
? Works directly with music supervisor, film producers, and external clients to identify and manage intake from labels, publishers, and artists to license music for theatrical films.
? Submits license requests, and communicates terms with vendors and publishers for agreements.
? Created an efficient system that allowed departments to track negotiations with third-party music licensors (including master and synchronization rights, as well as union re-use fees) for music expected to be included in film productions.
? Obtains and delivers all necessary music credits to be included in cue sheets, opening titles, title cards and end crawl credits.
? Utilizes and maintains music business relationships with artists, publishers, and music licensing companies.
? Demonstrates research ability to identify publishers, verify split allocation, and obtain contact information.
? IMdB listings: Monster (2019) / The Intruder (2019) / Thriller (2018)
PRODUCT / BRAND MANAGER ? GMUSIC Group ? Jan 2018 - July 2018
? Led branding campaign that included the ideation of radio, lifestyle, and digital marketing.
? Responsible for the end-to-end production process of all promotional assets used to support marketing, publicity and cross-functional teams.
? Directed internal departments and communicated weekly project objectives.
? Oversaw digital marketing including social media strategy, paid media advertising, website content, and database management.
? Responsible for the audience growth and management of the brand through social media and various digital outlets.
? Utilized long standing relationships to secure publicity and marketing that supported local performances.
? Created and distributed marketing tools for external use by each department.
? Reviewed and communicated competitive brands to assess trends and develop an innovative marketing approach.
? Continuously optimized the brand's presence on Facebook, Twitter, Instagram and other relevant social media platforms
SOCIAL MEDIA & CUSTOMER EXPERIENCE MANAGER ? PERK ? Sept 2015 - Jan 2017
? Responsible for maintaining the overall health and retention for a mobile advertising platform with a 10M subscriber base.
? Created unique social media campaigns that included online content monetization, online advertising and email marketing.
? Supervised and coached Customer Service representatives and developed a system to provide supportive coaching and timely product updates from technical operations.
? Point-of-contact for team managers and project leaders regarding customer experience and provided immediate and urgent problem-solving techniques essential to the overall operation of company product.
? Demonstrated strong written and verbal skills by creating messaging to troubleshoot customer issues, provide clear product instruction, and communicate company policy.
? Utilized Hootsuite to execute all daily posts and responded to users with timely communication and creative engagement.
? Led content ideation and strategy for all social platforms and approved content to ensure a consistent brand voice.
CUSTOMER SUPPORT & SOCIAL MEDIA SPECIALIST ? Viggle Inc. ? 2011 - 2015
? Point-of-contact for team managers, project leaders and engineers regarding the user's experience in an effort to address, enhance, and resolve product issues.
? Resolved upwards of 1000 customer inquiries per week, and consistently met performance benchmarks (speed, accuracy, volume) with a weekly FCR rate upwards of 90%.
? Partnered with Client Solutions and Ad Sales to develop social campaigns and best practices around advertiser requests.
Managed all social media accounts to integrate the customer online experience with the product's interface.
? Stimulated engaging conversations with consumers by sharing content to promote positive customer interaction and product awareness.
? Effectively leveraged social media to enhance the user experience and support business strategies and goals.
Proposed solutions that encouraged users to contribute and share their photos, videos and other experiences with Viggle in an effort to grow the user base.
FREELANCER (TV / FILM PRODUCTION) ? Independent Contractor (2009 - 2011)
? Production Office Assistant: Celebrity Rehab with Dr. Drew (Season 3 Reunion)
? Cast Assistant: Shedding For The Wedding (Season 1)
? Production Assistant: Celebrity Rehab with Dr. Drew (Season 4)
? Production Assistant: 41st Annual NAACP Image Awards
* Responsible for supporting the production team and Director's Assistants in the delivery of administrative and practical aspects of the production.
*Facilitated regular transactions between vendors and the production staff.
*Managed deliveries of products, equipment, and props.
*Organized daily paperwork, performed field and online research to facilitate production needs.
*Responsible for departmental and cast inquiries to maintain strict production schedule.
*Managed set locations, deliveries, and product arrangements.
PRODUCT DEVELOPMENT / BRAND MANAGER ? EMI Music Marketing ? 2004 – 2009
? Led marketing strategy and re-branding campaigns for projects in the most profitable division of the company, responsible for over $150M in gross margin.
? Created and implemented comprehensive marketing campaigns for a wide variety of recording artists and brands, including Harley Davidson, Duran Duran, Culture Club, Snoop Dogg, Al Green, Amy Grant, Anne Murray and many more.
? Managed all aspects of product development for hundreds of new release and catalog entertainment titles including scheduling, configuration recommendations, packaging, budget analysis, approvals and deadlines.
? Collaborated with artist managers, agents, and executives to implement marketing initiatives and drive long-term strategy for new releases.
? Oversaw digital marketing including social media strategy, paid media advertising, website content, database management and more.
? Directed the clearing of copyrighted material which enabled the re-release of revenue generating products.
PRIOR RELEVANT EXPERIENCE
? Music Executive Producer: VH1 Rock Docs, NWA: The World’s Most Dangerous Group
? Compilation Producer: The Best Of Snoop Dogg, Ice Cube: The Essentials, No Limit ‘s Greatest Hits, The Best Of D’Angelo
? Marketing Director: Verity Records / Sony
? Account Manager: Mediabase / Premiere Radio Networks
? Product Manager: Island / Def Jam Records
? Regional Promotion Manager: Island Records
? Field Producer: Love Between The Sexes (Black Entertainment Television)
? West Coast Producer: All In The Name Of God (Diamond Films)
? Associate Producer: Lou Rawls Parade Of Stars (WLIW-NY)
? Production Assistant: Teen Summit (Black Entertainment Television)
EDUCATION
? Bachelor of Arts ? Communications ? (3.4 GPA) ? Howard University, Washington DC
? Master of Arts ? Theological Arts ? (3.68 GPA) ? Fuller Theological Seminary, Pasadena, CA